Avoid these Email marketing tactics that may bring your email right into spam

Email Marketing is considered one of the most successful marketing medium that delivers the highest ROI. This marketing tactic is being used globally by all businesses types of all sizes. Business gain 40% to 70% of the average lead by Email Marketing and this is why it is been considered as one of the most valuable assets for blogging and business alike. 

You can use Email Marketing for various purposes such as delivering company news, to introduce a new product or service, contact customers, update customers on the industry trends, distribute relevant content, and promote a discount or sale and so much more. It is been estimated that 74 trillion emails are been sent daily where the 80% of the business or profession consider Email marketing as one of the most powerful revenue driver and customer retention. 

Even though Email Marketing being a powerful and serious marketing medium there are many who still make blunders and lose a large chunk of their revenue. Here we have listed some common mistakes that done in the Email Marketing Campaign which you can avoid in the future campaigns. 

Poor Email Design and Layout: 

One of the most common mistakes that are been done when launching an Email Marketing Campaign is sending an Email with a Broken Email Design. No one likes an email that is not presented properly thus when you are sending a newsletter or a promotional email with broken email design you are in a potential of losing a lot of customers.

With the aim of gaining more customers and revenue, you are in fact doing the total opposite by sending such Emails. If you don’t take this part seriously then your brand reputation and marketing plans will be at risk if the readers mark your email as spam or unsubscribe. You can use Litmus to see whether the Email design is compatible with other supporting applications, browsers and devices. 

Sending Emails with Company Email Account:

When you send your emails using email addresses such as “info@company.com” or “noreply@company.com” you send a message saying that we don’t want to talk to you. You send emails to your customers because you want to increase the customer engagement with your product and company but if you send email through such email addresses then they wouldn't get the opportunity to interact with you. 

Using Email Marketing is an medium to get one step closer to your customer where you are further promoting your company more. Make sure to monitor your reader replies closely with whichever email addresses you use. 

Content only about Promotions and Discounts:

When you are frequently sending your customer discounts and promotional emails you are in fact annoying and overwhelming them with loads of email that they don’t want to see. You should send them emails that are informative, valuable and entertaining so that they don’t get bored reading your emails. You should keep 80% of the content informative and the remaining 20% of the email sales-related. 

When you add more of content instead of tons of promotional and discounts related emails you add more value to your email and make the email more meaningful for them. You can send them an email to inform them as to why using a product or service is beneficial instead of sending an email informing that you are offering some discount to a product or service. 

Don’t send too many Emails:

You are doing no good by sending too many emails or sending too few emails to your customers. Try to find the frequency of the email that you want to send to your customers so that you don’t overload their inbox with your emails. It is very annoying when you send tons of emails because not everyone will be keen to read every mail you send.

Sending emails once in a year or once in 6 months will do no magic because you are not building the customer engagement instead you will be forgotten by the customer as to why they have signed up for your email. This way you will be unsubscribed or ignored by your customers so make sure that you keep the correct frequency. You can know the ideal time and day to send emails by reviewing your past emails by looking at the Time of the day, Day of the Week, Tone of the Subject Line, Click Through rate, Open rate and unsubscribers.

Subscribers List is not segmented:

There are Email Marketing tools that can help you segment your Subscribers list which will help you in sending relevant information to specific customers. Most of the time customers receive an email that is not at all relevant to them and when they receive such email then they are likely to unsubscribe. So this way you are losing your customer just because you didn’t keep your subscribers list in order. 

You can segment your subscriber list by Acquisition channel, Sales Funnel Stage, Interested Topics, Demographic and Geographic Information and so much more. If you do this then there will be fewer chances of you committing any mistakes. 

Call to Action:

Call to Action is a marketing technique that is used to entice a person to take a specific action. After sending email to your customers you can tell them to click a certain button or a link that will open a blog or website where the rest of the content will be presented or for availing certain discounts or viewing a product. Call to Action doesn’t have to be forceful but it should be naturally incorporated into an image, copy or email button. 

Analyze the Email Marketing Insights and Data:

Checking and analyzing insights and data after or before the Email Marketing campaign should be performed. Analyzing the click-through rate, delivery rate, engagement, Open rate and much more plays an important role in the future campaigns. By doing this you can understand the pitfall or any lack in your Email Marketing campaign. This can help you in fixing the problem and not performing those mistakes again. You can also see how the customers are reacting to your messages which will help you in the future for further improvisation. 

You can share your insights and thoughts where you have come across such instances in the comments below.

Don't go for Free Website Hosting and Here's Why

People who are planning to set up a website for the first time won’t have the entire idea about how the web hosting world works. There will be instances that they may come across a free website hosting option and in fact, there are many companies that offer free website hosting. But you must be thinking that why not all the companies are going for that because they will be saving tons of money. Here in this article, you will come know as to why free web hosting isn’t a good idea. “Nothing in this world is free” this is the most popular quote and it is also indeed very true.

In this article, you will eventually come to know that Free Web Hosting is not at all a good idea because you will find that free web hosting has a bunch of limitations enforced and it also has a lot of hidden costs. Many first timer web hosting buyers get tricked into such free offers but you can also get out of it anytime. This article will be the eye-opener for such individuals who are going through this. 

Free Web Hosting is not 100 percent free:

Web host who offer free web hosting service never offer all their services for free. You will experience a very limited version of the free web hosting offers. They will not provide you the whole package free and even though if they are then you will start noticing that you have to pay a whole lot of more for services after the trial period changes or in the need for any upgrade. There will be a time where you will be forced to upgrade to a paid service. Most of the free website hosting offers is set for a limited period of the time so you have to pay money as soon as the free period trial ends. If you have signed up for a free offer with your credit card then when the free trial gets over then the paid service will automatically get set up and you will be charged for that. 

Startups often fail into prey for choosing Free Web Hosting:

Now when you are thinking of free web hosting then the first thing that will pop in your mind is that how much cost you will be saving! But in fact, free web hosting is often considered expensive for anyone. Your website will be affected when it comes to slow load times, poor page appearance, the risk of website shutting down, outdated site building tools and much more. 

When free website hosting companies load hundreds of website on their server the website runs slow because of the overload on the server. This creates a poor ranking in the search engine which is very bad for your website and the growth of the company. You will also notice that there are a lot of unnecessary ads on your website that will make your website less user-friendly. There are chances for the website to be shut down frequently when the web host face some technical issue on their servers. 

Unsecured:

Any website that is without SSL certificate is prone to face online threats such as hacking, malware, virus and etc. Free website hosting does not provide free SSL certificates so you will have to pay to get an SSL for your website. Hackers often try to find a website that does not have much security constraints and when they find such a website then they try to steal passwords, phone numbers, names, and data. 

You have to pay the money to get some good service:

When you are setting up an E-commerce website for your business then you will also want your website to be performing well. A Good Web Host will give you 24/7 support, 99.9% uptime, money back guarantee (optional), lower latency and quick loading time. 

With Hostindia.net you don’t have to worry about the performance and functioning of the website and focus more on the business. Hostindia.net is a leading provider of Internet and Mobile solutions, for individuals and Micro, Small and Medium Enterprises in India. 

Definitive guide on WordPress hosting for smooth running website

The One Forth of the website in the world is been powered by the WordPress website that ranges from E-commerce website of small and large enterprises and personal blogs. This Content Management System and a source site builder are scalable, flexible and free to download and it can be used it on all kinds of hosting platform. WordPress hosting comes with affordable solution ranging from managed service and shared hosting solutions that empower the website with enhanced performance and added features. Now there are many hosting options but choosing the right hosting for the website will benefit by saving your time and money.

You can install WordPress on your website at just “one-click” on the hosting platform. The content management system is very user-friendly where a webmaster with little or no development or site design experience can still operate. You can easily edit the template provided by the WordPress and make changes according to the user's demands. There are WordPress hosting options available that will scale the website and adapt to the different demands of the WordPress websites. 

Shared Hosting:

Shared Hosting has always been an affordable option for WordPress website and it is been an always preferred choice for people who are tight in budget. On Shared hosting, many sites are hosted on the same server where all the resources and features are shared on a single platform with the user. The users get customer support and few additional features that help to keep the cost down. Shared Hosting also has its own shortcoming when it comes to scalability and the additional features that the user need to grow their website.

Hosting built especially for WordPress Website:

There are hosting providers that provide a separate hosting plan that is only designed for WordPress users. There are some hosting provider that only support WordPress hosting and none other. Such WordPress hosting is designed so to cater the unique demand and features and functions that WordPress websites require to run website smoothly and seamlessly. You will get features mainly comprising of security and development functionality that will make the website into a more scalable and flexible site build platform. Hosting Providers that offer WordPress hosting do provide representative that have the necessary experience and expertise to resolve the website issue and clear customer concerns and doubts. 

If the hosting provider offers WordPress hosting as one of the other many products or only support WordPress website hosting then such hosting package provide a wide range of features and the functions that are optimized for WordPress Security and Speed. Managed WordPress hosting plays a huge role in supporting the WordPress community. 

Shared Hosting Vs Managed Services 

When you are planning on choosing the right WordPress hosting plan for your website there are a lot of factors that you need to consider such as site size, purpose, budget and the companies long range of plans for the growth. But you should also see the level of customers support, performance and security they provide. As said in the earlier articles that it is better to call the hosting provider customer support and check how responsive they are and according to that you can choose the hosting provider for WordPress hosting.

Website Performance and Speed:

A website that loads quickly is favored well by Google Algorithms that helps in SEO Ranking and lower bounce rate. As there are many sites on a common server then there is a possibility for a website to slow down and may face disruption in the services when the neighboring site has increased traffic rate. So, in this case, the hosting provider can put forth some limits for example only 5000 monthly visits are allowed. The storage limit and the memory will be also low as the resources will be shared by all. 

WordPress hosting on especially Virtual Private Server eliminates all the limitation that is been lay down by the Shared hosting plans. It gives the website the flexibility and scalability to reach more visitors. WordPress hosting can handle an unlimited number of users and it maximizes the performance and speed of the website and it accommodates the growing needs and growth of the company. 

Security:

The security measures in the Shared Hosting plans to protect the security and individual sites on the shared servers. But the features in the shared hosting won’t protect all the risk that website may face from the shared technology that comes from the common server or the malware attacks.  Managed Hosting package offers enhanced site security measures that ensures regular upgrade and maintenance of the SiteLock features by the host. 

Customer Support:

You can’t guarantee that you won’t face any problem in the future regarding your hosting plans or the website performance or any security problems. So to ensure yourself from such issue that may arise in the future you need to make sure the hosting provider offers an excellent customer support. Before taking a hosting plan, call the customer support and get as many information you can get about their WordPress hosting plan. 

Tips on how to find backlink opportunities and quality links

BackLinks is still an essential factor of the SEO ranking in 2018 because it tells the search engine that your website is trustworthy and relevant. Now the quality of links is changed because now SEO is going forward to using more of natural links which will ultimately eradicate black hat tactics of link stuffing and link selling.  In this article you will be learning some tips and tactics on safe link building and how to find backlink opportunities and how to choose quality links. 

Tips for Building Backlinks:

Guest blogging:

Guest Blogging or Guest posting is a medium where can you post articles on websites that is other than your own website. So in this process, you are providing the blogger with a free valuable content according to their norms and in turn, they help you. So this way you can build your own personal brand and make a name in that particular domain. You can share your knowledge and also get a larger audience to read your post and visit your website or service through it. By doing this you will get a good amount of traffic to your website and you will also gain a quality link to your website. 

Now when you are doing a blog post, your main goal should be about delivering content to the audience and not stuff the whole content with links. Contents that are written only with this aim will never get a good recognition so when you are writing a post for the guest blog then make sure that the quality of the content should be first and not about the backlinks. 

How to do Guest Blogging?

If you want to find website or blogs that accept guest then First, you should look out for popular blogs and publications in your niche. When you click into such website or blogs you will find at the footer or on the header side of the page where it will be written write for us/ editorial guidelines. If you don’t find it then you can try searching in the Google search results by typing the name of the blog and type guidelines and write for us along with it. So blogs that have pages that accept guest posting then it such blogs will be listed at the top of the search results. Make sure that you read the guidelines and instructions carefully so that you don’t fail to keep up with their rules and regulations. You can then send the article to the editor and make the necessary edits and then wait for the publication. 

Google It:

You can easily find guest posting blogs in search engine by simply typing your niche and along with it, you can write for us. The Google search engine will give you a list of website that accepts guest posting.

Trending Content:

If you want more traffic, exposure, shares, and links then you can create content on your blog that is currently trending or viral. People love content that has infographics because without quality content and no pictures the content will look like a plain desert. So by sharing stats or infographic along with the content can make your blog gain hundreds of natural links. Create shareable content like ultimate guides, studies, infographics, evergreen content, roundups and evergreen content. People will share your content if they find it interesting and then link it to their own sites. You will be constantly receiving natural’s links without much effort. 

Influencer Marketing:

The influencer marketing is where the influencer gives a great exposure to your articles. This tactic is same as above where many people reach your post which gives you more chance of having more backlinks. 

Now you must be thinking why an influencer will share your post so the answer to this is that you both will be helping each other in some way. This is how you both will help each other; For example, you have written a unique article where it peaks the interest of the influencer or you can gather interesting stats that the influencer will be interested in. If the influencer love what you have written then he will share it on his social media platform and share it with others. So this way the influencer and you both benefit. 

Sharing content on Social Media:

You can also promote your content on various social media platforms such as Medium, Quora, Reddit, Linkedin publishing, Google+ and other relevant forums. When you are sharing your content you should also post the link that refers to your website where the article was originally published. So this way you not only get exposure but also get a lot of backlinks. 

Testimonials, Mentions, Interviews:

Creating author online presence

If you want your blog or website to get more traffic and exposures and also get some natural links then your golden ticket to get all this will be by making your blog into one of the leading publications. So to do that you have to create your own online presence and personal brand by being part of the professional community and show up to events that can give you great exposure. You will need to write valuable and unique articles on other external platforms so as to prove your professional skills. You can also give testimonials, interviews, and review of your product or services to create engagement. If you really want your blog or website to have that great exposure then you have to also give yourself the exposure. That is one way of leading traffic and links back to your website. When you create a brand then you also have followers that will keep a follow up with your website. Basically, you are engaging people to your website and this way more and more people will engage on your website. 

Interviews and testimonials

When you take interviews and testimonials from your customers then other people learn that you are trustworthy and that is how you build trust. When you build trust then you have people to buy your products, services and have an ever growing consistent engagement. Make sure to link your site when you share interviews or testimonials.

G Suite users can now build and easily deploy apps with the new Google's App Maker tool

Google’s App Developer lets you create business applications which is a low code application development environment that will make it easy to build a custom application to speeding up the workflows and make the process much simpler for the Team. 

The WYSIWYG environment is build so that the customers can build applications according to the business need with coding knowledge and it is cost-effective. Anyone who as a Business, Enterprise or Education G Suite subscription can build an application from the range of app maker tools and templates. 

G Suite App Maker tool is not a non-coding solution but a low coding solution that will highly benefit someone who is knowledgeable in this domain where they can easily deploy their application quick. Once you have created the application it can be stored in the G Suite, Google Cloud or you can also keep it local or in JDBC database with a REST API. 

The Google App Maker tool automates the process that in general, it slows down the application process. So the idea of automating most of the process will help you focus on the core part of the application development. Google said that G Suite App Maker helps you to allow the line of business teams to develop the application for the task that other apps don’t support. App Maker tool can help you resolve or modernize the process such as requesting purchase order or filling and resolving the help desk tickets where you have built the process yourself. 

With App Maker tool you can easily drag and drop UI design or templates and the declarative modeling makes it convenient for the IT developers to design apps that will empower your business. You can integrate your application with other third-party service or you can use the Apps script to access the Google Cloud Platform that will make your application function more powerful. With G Suite Administrator you gain full control over the overall functioning of the application as to who is using and how people are using the application and who has the permission to access the application. This provides the visibility over the overall functioning of the application. 

With G Suite App Maker tool you can build different types of application for the organization such as HR app, Accounting apps and much more. You can save cost and you also get the overall control over the applications and revamp the business.  

Step by Step Guide in Switching Website to HTTPS

Earlier not many had an idea about online security so there were many people who took risk in storing their data and information on the website. When online payment gateway was introduced it wasn't so secure but there were some people who had partaken in such activity had faced heavy loss. At the start when the online world was introduced, the traditional modes of working, sharing and communication methods changed but even though if there was evolution, it had come at a certain risk. But if we discuss the online world now we can for sure say that it is far more secure than before. 

Online Security has become a Priority now and to make the website secure you need to switch to the HTTPS web hosting solution. You will need to use a SSL Certificate which stands for Secure Sockets Layer which will be the way of building an encrypted link between the web server and the computer browsing.  

Why adopt HTTPS?

HTTPS secures your website from the Online Threats and hackers. A website that has a small padlock on the browser bar is said to be secure or you can also choose a green browser bar but that will depend on the type of the certificate that you will be choosing. Apart from being a security consideration HTTPS is also encouraged by the Google for ranking factor. Google wants the website owners to have an HTTPS so that the browsing experience becomes more secure for everyday users. A website that has HTTPS will be taken into consideration by Google when it comes to Search Engine Ranking Factor. 

Types of SSL Certificate:

Domain SSL - 

Domain SSL Certificate is the most popular SSL. Browser Padlock and Domain Name will appear in the browser bar. It is low cost and instantly issued because there is now paperwork so you have to not wait but it is only limited to one domain. 

Wildcard SSL – 

With WildCard SSL it is same as Domain SSL but it can be extended to the subdomain of the Domain. 

Organizational SSL –

It is expensive SSL type where domain ownership and Company Verification is required. It is issued in 1 to 2 business days. With Organizational SSL the Browser Padlock will show with the domain name and the company name in the browser bar.

Extended SSL – 

This is the most expensive type of SSL but it comes also with distinctive benefits where a green browser bar will shop up with the company name in the browser bar.

SSL Certificate can be purchased from the hosting company but it will depend on you whether you want to have a website with www. or without www. which will be according to your personal preference and requirement. 

First, plan an order of the SSL Certificate that you wish to install and then you will receive an email asking your confirmation that you approve the SSL Certificate for your website. After you approve the mail your host will then provide you with a dedicated IP address and will install the certificate for you. 

As you are moving to the HTTPS make sure that you do a full back up of your website. You need to also reflect HTTPS on your internal links so that when people are trying to find out your other pages on your website it shouldn't show 404 error (file not found). 

If you have a big website and thousands of pages then worry not because there are tools that can help you with this procedure very quickly. External Links can also be changed to the HTTPS but if it is not under your control then worry not because you can later make changes and meanwhile the HTTP traffic can be redirected to the HTTPS. 

Tools and the code libraries will be required to be changed for the users who have complex and larger websites. Implementing 301 redirects will be a smart decision because 301 redirect is a permanent redirect that enables the HTTP traffic to be sent over to the HTTPS. 

"If you have a Content Delivery Network then you should let your host support team know about your switch to the HTTPS so that they can update the Content Delivery Network."

If you are using Third Party Tools and transactional Emails then you should ensure that you update all the links with the current HTTPS link. Anyway, the HTTP links will be forwarded to the main link but it will be more professional if you update these links so that it will be a smooth browsing experience. 

If your website is using the Google Search Console and Google Analytics then make sure that you update it by just setting the default URL to HTTPS. If your website has a landing page setup then the 301 redirect will automatically update it but its better you double check just to be sure. 

Switching the Website to HTTPS may need some time and some procedure to be performed but looking on the brighter side you will be saving your website from hackers and online threats. 

People are also becoming aware of the importance of HTTPS so now is the time where in the future it may become compulsion for every website to have HTTPS so that no one have to compromise with the security protocols of the website. There are different types of SSL in the market varying from the usage and features that it will provide. Choose a Web Host that will install the SSL certificate with you and provide 24/7 technical support team.

Guide on How to successfully back up your website with easy steps

Do you know that you can lose your data from your website if any error occurs? Storing your information on the website is same like how you normally do it on any operating system. If the file gets corrupted then your data is also at a high chance of getting corrupt. If on the website, there is any overwritten error or if the website is hacked then it can develop a high risk of the data getting erased. 

Normally people think that backing up the website is the only way to protect the data from data loss but in fact, there are also factors that can determine the possibility of data loss. The way the Servers are configured also makes a big difference in making the loss a low possibility. 

So your Web Host should configure the Server in such a way that it will bulletproof itself from any data loss damage in the future. 

When the website is not protected or if it’s not updated to the latest version then the hacker find this as a weakness and tries to corrupt the website. There are also chances where important database or file can be deleted due to human error so to avoid all these mishaps it is better to do a back up so that if any error happens you can still recover your data. Business suffering from data loss is the worst thing to for any business to bear because years or months of hard work getting lost in a just an instance is very disappointing.  

When your website will be down the business will lose revenue and then when you will be building your website from the scratch it’s going to cost you a nice amount of money. In this process, the business might lose its goodwill and it will take time to recover from such loss. So it is recommended to regularly back up the data so that it is easy to recover from such upcoming future instances. 

Manual Website Backup:

You can utilize the cPanel Backup Feature to back up your data at reasonable cost which is provided free by some web host. Just go to cPanel Control Panel and login; then go to the backup wizard. Choose the site that you want to back up and choose the destination you want to back up the website. If you want to restore the data from the backup you will just need to access the backed up file and restore in the cPanel. Doing Backup Manually has only one disadvantage that is if the backup is not done regularly then for some period it can go out of date. 

Automatic Website Backup:

Automatic Website Backup is the better option for regularly backing up the website so that you never have to take regular backups. For automatic Website backup, you just need to configure it and it will run in the background and do a daily website backup of the data. 

The data will be automatically backed up at a daily bases where various copies will be covering daily, weekly and monthly backups so that even the older data will be saved in the server. Website Files, Emails, Databases and lot more files will be backed where multiple copies will be made. At the start when you will configure the backup website tool it will take an initial full back up and then the backup software will check the files every day and if it detects any change then it will do a backup so this process is known as Continuous Data Protection. 

By doing this there won’t be any load on the server or on the website so ultimately it will also not affect the overall performance of the website. You can choose the file that you wish to restore or you can overwrite the files or download it to analyze before restoring it. If you don’t back up your data then you have to bear some heavy risk in the future if it gets deleted. 

So it is recommended that you regularly backup your data and also always update your website to the latest version. There are many backup data software for the websites where it will run in the background and do regular back up of the data for you. I hope that you have learned why backing up the data is so important for the business.

What is a Dedicated Server? Benefits of Dedicated Server

Dedicated Server is a type of Server Hosting where the server is hosted physically. The server is within the web host data center and it is rented to a single client with related software and Internet connection. The Client can set up the system environment within the dedicated server including software, operating system and if needed, a virtualization platform. Most of the Web Host Company offers Operating System, Firewall maintenance, data backups, disaster recovery and application updates. 

There is a monthly or quarterly or annual basis pricing method so that the client can avoid the upfront cost and depreciation on the client’s balance sheet.

With Dedicated Server the client need not upgrade the hardware or host the server on their premises which will incur a more additional cost for networking, space, cooling, power supply, maintenance, and security.

Benefits of Dedicated Server:-

Reliability:

Dedicated Server offers high Reliability because the users will be able to utilize and access all the resources like disk space and processor power without any downtime because of limited RAM space and unlike Shared Hosting creating unequal resources among the clients. With the Dedicated Server, the uptime is increased and it will easy to operate resource intensive websites and application with efficiently and smoothly.

Security:

Only one user will be provided all the server resources and access to the server which in turn it makes the server more secured. With Shared Hosting the client’s data are vulnerable to security issues. The users can set up advanced security measure in the Dedicated Server where they can set customizable security protocols according to their requirement.

Fewer chances of the IP Address getting blacklisted:

When the IP address will be shared with other users so there will less chance of the IP address getting blacklisted. The IP address is blacklisted when the IP of the server involved in a malicious activity like spamming etc so the Internet Service Providers blacklist such IP addresses. The email service will get affected because of this so to remove the IP from blacklist you have to pay some fees.

Admin Access:

You can further customize your admin access because with Dedicated Server you will get overall control of the server. You can install the software and further customize the overall functioning of the server such as resource usage, Operating system, RAM and much more. Having an overall control over the running of the entire server becomes easier to adjust the performance and security according to the requirement.

Technical Support:

In most of the Web Hosting Company, the Dedicated Servers are given undivided attention by providing advanced Technical support because of most of the client host mission-critical applications. So this will increase the uptime and eradicate the chance of the disruption of the server’s service and applications.

Control:

With the Dedicated Server, the clients get overall control on the Server. So the client can customize anyhow they want so there will no restriction on anything. A client who has mission-critical applications and services should opt for this so that they can further improve their performance and security.

Resource Availability:

When the server is only dedicated to one client then there is more computing power so ultimately all the resources will be available to that client which will keep the client in the posting of customizing the server depending on the requirement.

Customization of the Software:

As the Administrative has the full control then he/she can further customize the software and hardware according to their need.

Servers are used to host websites and applications so if you are on shared hosting server you may planning to switch to a dedicated server so that you can increase the overall performance of the server and adopt advanced security measures. Just because you want to increase the performance and want to have full control of the server that doesn't mean that dedicated server is the only option. 

Dedicated Server is mainly for the people or companies who have heavy applications or have a huge amount of traffic where they will need a good amount of space and full control over the server. Managed Service is for those people who have the less technical knowledge and need more technical support but for Dedicated Server it is suitable for the system administrator and web development professionals.