Wednesday, 26 April 2017

Benefits Of Using A Cloud Hosting For Your Business.


Cloud hosting server


With internet becoming popular, the world has gone global. During the initial stages, companies found it easy to interact with clients from various locations of the world. It was only a matter of time before large corporations opened their branches in various countries. In few years, they needed to have a common secure platform in which they could not only store/share their data but also give access to only the required persons (employees) for storing or working on the documents.

When the sharing hosting platform was invented, it revolved on the idea of single server used for a specific IT function such as software applications and hosting. The platform was shared for a single company or across multiple clients. Technology evolved and with it, the idea gave rise to various platforms, one among them, cloud computing.
To cut a long story short, a cloud Hosting can be best described as an Infrastructure (IAAS) based cloud-service-model. The difference in cloud computing is it is the same virtualised server frame, but the resource is drawn not only from one but from a variety of connected individual physical servers.
Cloud servers are preferred over other devices because every company/organization wants to have an online presence. Every company wants to have an internet presence every second as majority of the public prefer to purchase online.

Benefits

If a company has branches in various locations of the world, using a cloud hosting, an employee can access the data in the server at any location. Working on the information (documents) will be easy and the employee just needs to have an internet connection and the devices can range from a desktop/laptop or a cell phone. In case of emergency, log-ins can be done from home, streets or office. 

Cost Effectiveness

The company needs to pay only according to the requirement and has the option to delete the old unused programs. It need not invest or maintain any software and hardware. The service provider is responsible for smooth running of the platform.
Bills are paid by the hour and only for the resources used. Compared to dedicated server, the monthly amount will be same irrespective of use of resources or servers. No payment is needed upfront for resources that are not used or to be used. 

Reliability

In case of a popular e-commerce business website, the cloud hosting is apt to handle fluctuating and unpredictable requirements. Imagine an old set-up in a similar situation; investment may have to be made on more infrastructures. A call to the service provider regarding the requirements and the needs will be looked after. The change can be made in minutes instead of days.
Kindly note, the cloud servers may be situated in various data centers and far off countries. In case a company’s website is located in only one private hosting server, any amount of failure (such as natural catastrophe) can cause the website to go offline or confidential data can be lost. But in cloud hosting, if problems are found in one server, the resources and data can be shifted to another server.
A website on cloud hosting server may have more speed than on traditional servers with similar prices. 

Changes

Changes to the software can be made as per the requirement. Even the operating system can also be subjected to change, unlike other virtual solutions, for example, private virtual servers. 

Safety And Security

In any business, next to stability, security plays an important part as the server can be situated in the same country or afar. The web hosting service providers ensure the data lies secured via secure/encrypted solutions, customer care IT team, firewalls etc. In case data is lost, they can easily be retrieved via back-up recoveries. In case more security is required, there are options for a private cloud model.
For giving able support, the service provider will have able staff with relevant expertise in an untoward situation. 

Conclusion

So these are some of the benefits of cloud servers. Because of its environment friendly nature, it is also called green computing.  
The technology will always keep changing but to remain successful any business has to modify its strategies and technology as per the recent trend. According to experts, a cloud server gives the best rate per investment for an entrepreneur. A look at this article would have given the information - opting for a cloud server offers numerous benefits such as reduced cost, easy maintenance, more profit and flexibility.
What more could a business ask for?

Thursday, 20 April 2017

Looking for the best web hosting provider? Take expert’s suggestion on the Key factors to consider before buying!


web hosting tips before selecting a web hosting company
In today’s world, the World Wide Web has provided immense opportunities to each and every business. From an individual entrepreneur to large scale businesses, everyone is making their mark in the industry through an attractive website. But a wonderful website with lots of advanced features is not enough to fetch productivity. You have to attract the visitors’ attention first. Web hosting makes a great impact on attracting visitor’s attention towards your website. It not only helps to amplify the visibility of your website but also you can easily update your website whenever you to. So before designing, you need to choose the best web hosting services to publish it online.
Choosing a perfect domain name and web hosting can make your business successful. And if you are an e-commerce site you will be helped with their excellent shopping cart software and e-mail functionality. As you know nowadays, counterfeits are much sophisticated. So to protect your website from these cyber criminals or from the latest malware, Web hosting will be an ultimate solution for you. Adding to that SSL Certification also protect your sites from spamming and hacking. In short, if you want to go digital choose the perfect web hosting services which will be a one-stop solution for you. Now you must be wondering how you can choose the best web hosting service for your online presence. Have a look

Choose the perfect price:

You will find various web hosting packages ranges from a few to thousands of dollars per month. And if you are a small business or just setting up your new website, you can choose the cheapest package to decrease the number of start-up cost. Various web packages are available which are reasonable in cost and provide maximum benefits.  But before choosing, always check if it fulfills all your needs or not or else you might have to pay an expensive value just for changing it. It is absolutely possible to get the best deals but at first, you need to know where to look out for that.

Usability of the services

If you are a non-technical person or want the freedom to customize your website you have to check the services of a particular web hosting package. At first, look for the programs which will allow you to customize your website according to your choice and preferences. If you are not familiar with FTP or File Transfer Protocol, choose a web hosting provider which consists exceptional programs like Plesk-panel, ispCP, Cpanel which will enable you set-up and customize your site. You also have to ensure that the hosting provider allows the FTP access or not. FTP access is equally important to upload files from your computer or to add logos or header images.

Additional attractive services:

Most of the hosting providers add a yearly bill for providing additional services. But these services are absolutely fruitful for your business so that they worth it. Additional web hosting services include various options such as you can create your own professional email address which will help you to build credibility among your customers. A professional email address looks like yourname@yourdomainname. A secure server for an e-commerce website is also included in this package such as https:// server. Customers make transactions on a daily basis into an e-commerce platform so your site has to be secure enough to protect you from long term damages. Along with that, you will also get to know the website statistics out of these excellent services through which you can easily understand how many visitors have visited your website within a certain time frame.

Customer support is an important issue

You might have an excellent web skill or you might have chosen a predominant web hosting company, but still, you never know when you face a website emergency. So before considering a web hosting company always check their customer care number. Sometimes companies provide live chat facilities through which you can directly interact with an experienced professional. At least you will be completely assured that if you face any problem in future, a professional hand will always be there to help you.

Reputation of that company

A web hosting provider should have statics and testimonials to demonstrate their customer reviews. You will find different feedbacks and reviews of various customers through which you can easily understand what people have to say about that particular company. Try to concentrate on the uptime percentage of that company which is also provided by the genuine users.
If your web hosting company has any issue, you need to remember that your potential customers cannot access your website which will eventually damage your reputation. So before considering follow these suggestions properly.

Tuesday, 11 April 2017

The Relation Between Domain Name and Digital Marketing

impact of domain registration in digital marketing
A domain name is a very fast foundation a business taking in the online cosmos. Taking business to the internet and do need full (Digital marketing) is the another step which reflects on your effort and skill. If you back to 2012 or 2010 you may find very few businesses are in online and competition level was negligible comparing now. Digital marketing or online marketing was a rear word for that time but now this one of the most using words in the business world as the world is getting smarter and people are getting digitalised.

Now, what if you have a domain for your business?
You can read this blog and find out how good was your domain for your business and what need to be improved.
Note- Domain can’t be changed but we can help you to create proper URL structure and sub-domain to be good in digital marketing.

If you are a start-up or new to a business and want to take your business to your dream destination with the help of digital marketing than stay tuned and grab a cup of tea, you will enjoy this blog and funds valuable for your business.
Let’s bring it on!!!

If you still wondering what is domain and what is its uses in your business you must read our previous blog "Importanceof Domain Name and why should you register a domain"
Domain will be the first and important element for every business or brand. Now how digital marketing impacted by domain name is still not cleared right?
Before that, I will explain how digital marketing works in short.
Digital marketing is an organic(Free) and paid marketing process where your online presence will stronger in such a way that it will get higher value, rank and importance which leads your business.

Select Domain Name memorable and cache:

In the begging, we had explained how your domain name will lead your online presence and brand. Your domain name must have related to your business, sounds good and unique it may not be important that your primary keyword should be in your domain name. If your Primary business keyword is there in your domain, it will give you additional benefit in google SERP (Search Engine Result Page).
A cache and memorable domain will give you the additional advantage of brand building with a modest online reputation. Always remember a brand-able domain name is better than keyword contains domain.

Increase CTR with domain:

In a recent study, it had been found that having a business keyword on domain significantly give more SERP and top ranking.  Getting organic traffic from any search engine is the best and quality traffic. Sometimes having a primary keyword in the domain can own more CTR (Click Through Rate), Such as packers and movers business, transport and hotel industries.
Let take an example of web hosting:
web hosting company in google search result

In this search result, the top one is google AdWords and remaining are the organic result. I had made few red circle for the word hosting. These all companies are very good and Reputed hosting company in India. They have included the word hosting in their domain. So that google can give him a good rank as well as it will describe their nature of business. Overall they are getting benefited in digital marketing.

If you are a newcomer to the online industries than it would be recommendable to read and get more information about online marketing terms such as CTR, SERP, crawling, page rank, indexing, sub-domain, domain authority, keyword density and related to that.

A short domain is awesome:

Usually, all most all Domain name service providers allow you to register a domain with 3 characters and for two characters you have to go through some special approval (Better can be explained by Domain register). Having a small domain name with business niche eventually help you build your brand online with the best result in referring marketing. A big example of olx.com. it is easy to remember and as it is short so easy to type.

Tips to choose a great domain and start your business or brand.

Choosing a great domain may be hard but very important. The most challenging part is when you find a good domain mane it may be taken by someone. In order to get a right domain, you can take help from your team consultant and sometimes think out of the box.
If you are coming to any situation where someone has already purchase the domain you can add your business location or targeted location to grab the domain.
You can use the numeric number in your domain, but be careful while selecting a domain name with a numeric number.
Use some keyword variation such as combine of two words or synonyms of your primary keyword in a smart way for a great domain.
Hopefully, this upper information will help you to choose a better domain name which helps you to boost your digital marketing.
Happy Business!