How To Promote Your Business Online In Free.

Social media have completely changed the face of marketing in recent times. In the olden days, marketing needed hordes of cash to be spent on advertisements to be shown on television, spoken on radio and to display on prominent places in the city as sign boards or sponsoring local events.

Not anymore. There are more effective ways to promote your brand online (the easiest, best way to sell products and make money) for free. If you are new to business, do you want to know in this article on “how to promote your business online in free? Do not worry; you have come to the right place. In this blog, you will be given valuable points on the subject and the perfect places to look to promote your business.

You do not need to spend a dime, but kindly read the article patiently:

1.    Use International Local Listing Services

Having your business listed with Google Places can make the name more effortlessly searched as it can be easily found on Google Maps. It just involves a simple way of filling the form, get the business verified via the confirmation process that is done with a snail mail or phone call. The other two listing services are Yahoo Local and Microsoft's  Bing. Would you believe if all the three listings are freely available without any cost? There are also other online places where you can promote your own online content for free. However, in some websites, you need to post just the URL while most require a different style of approach.Your business gets lodged in the data banks of these websites, and they showcase the URL when a specific category is searched on the internet.

·      Yellow Pages

·      Submit Express

·      Moo-Directory

·      So Much

·     MapQuest

·      Entire Web

·      Super Pages

·      Insider Pages

·      eLocal

·      Merchant Circle

·      Local.com

·      Manta

2.    Power of Social Media

In recent times, social media has moved from being a simple platform for exposure to a necessary investment for any business, small or big. The best way to give exposure to your business via Facebook page is to have ads as well as offers. How about having a direct channel on Twitter and involve in networking on Linkedin at the personal or professional level?
The other social media platforms which are most used to promote the business online free of charges are -

•  Google+
• Yelp
• Facebook
• Pinterest
• youtube
• Yahoo Answers (You can put your URL when you answer the questions)

3. Social Bookmarking

There are also other ways by which you can draw focus on your business. By submitting links to main pages and also the products or individual pages, images and posts, the content is circulated to the audience base of the platforms thus driving traffic to the website. Some of these social media platforms are -

• Reddit
• Tumblr
• Stumble Upon
• Scoop.it
• Digg
• MetaFilter

4.    Websites

Although you need to have a website to have an online presence, half a decade ago, launching and designing a website used to be a cumbersome task. Not so at the present time of 2017. There are numerous companies such as Wix through which you can register and easily design a website for yourself. They have the best advanced tools, templates and other features, even if you are a novice with no coding or design skills, you can make an excellent online presence for yourself. The next phase is also important – guide the users to increase website traffic.

5. Blogging

One of the best methods to preserve your online identity, you can interact with loyal customers directly via comments and answers. However, you have to keep the content always updated in the blog or it will lose its worth. It is better if the name of the blog is in connivance with your business product or service. You should also have registered with a perfect domain registration provider who offers the best services.

6. Importance of YouTube/Flickr

You can give the best promotion by uploading a video about your product or service in youtube. However, with 3 million videos loaded every second, you have to really ensure that the content is up to the mark or above. In case of Flickr, you can compress all the images required for the business, and then provide a link to the website.

7. Search Engine Optimization

Agreed, content is the key and search engine optimization can also burn tracks in the way of success. However, its power can never be underestimated in this fast paced world. You can easily read articles on the internet about SEO and make your website feature on search engines.

8. Press releases

A new product, a new service or a new award – never forget to have a press release. They are excellent media tools to generate curiosity among the public and they are also free. Some of the websites you can use are 24/7 Press Release and PRLog.

9. Online Community

You can join a forum concerning your business, regularly post your comments or ask questions and answer queries. Kindly note, the words used should be in tandem with the community. You may take some time to build a rapport and once done, you can passively promote the product or service by mentioning only at appropriate times.

10. Other Options

You should make the website work for your business. A signup box placed at a relevant position can be used to capture the customer’s name and email. You can use their email to advertise or give information about a new product or service. You can also announce benefits to your clients. The website should also be mobile responsive.

However, kindly note that not all type of promotions can make a mark in every business. It is necessary to check which type will suit for a business. We sincerely hope that the points specified above will help you pave the path for free promotional campaigns for your new business. All the best!

10 Tools to Improve the Quality of Your Website.

There may be millions of websites, but to make a mark in midst of stiff competition is a challenge. However, you can get suitable assistance from the various tools available on the internet to make your website popular. Kindly find below the 10 tools that will improve the quality of your website as well definitely open the doors of popularity to outsmart the competition

Leave away niche, competition can be found in every business, ranging from service to products. It is a part of life, and being a business owner you cannot shirk away from the challenges. You need to employ the best strategy for giving the best exposure to your website to reach the maximum number of customer. 

1. BuzzSumo

Choosing the right quality content has its own share of challenges, but more important is the title you choose to write on. And if your website is focused on health topics, it is mandatory that only similar type of content should be available. The website should never ever branch out to other areas of niche.

In fact, Buzzsumo can be regarded as one of the best tools to ensure that you remain on par with every post that has to be created via the high searched keywords. You get many advantages after selecting the topic – part of, you provide the necessary content for the target audience thus giving the website more exposure. You can also get the best results by attaining valuable data of the keyword shared across social media platforms.

2. HubSpot Blog Topic Generator

This tool also works in similarity to BuzzSumo as you can also get the best titles. Kindly note, that entering some keywords can make this tool generate the best titles, or else you can get a brainwave for forming a new article or post based on the keywords. Always remember your title will be the very first impression to make user read whole content and a creative blog title always gets more no of click in a search result.

3. piktochart

 
Have you heard the proverb – a picture is worth 1000 words? You must, surely have, but is it possible that everyone can be the best in Photoshop to create scintillating images? The answer is YES.

Just close your eyes and think for a minute. Which website would you most prefer? One with attractive images or the other with pages of content? A survey says that a website with attractive images, crisp content and links get the most number of visitors. If you are a novice and need to design images, then use this tool to effortlessly create the best quality infographics.

You can choose the template that is in connivance with your website marketing strategy and the style. Kindly note, you need to spend plenty of time to design the creation and the effort will be worth every rupee. You can make unique designs as there are features such as editing of text, fonts, colors in this tool.
4. Google Analytics

Fine! The best quality and content have been taken care of in the article. Now let us come to analytic. The mentioned tool is widely popular as it can give accurate data about the number of visitors to the website and also information on the top keywords ruling the market.This free tool of google is very easy to install and operate. Tracking your conversion, traffic source, real time active user and tons of other information you can get it with the use of google analytic.

You can also install Google Webmaster which will work as your website and server and google spider communication partner.

Note- in today days you can take help of Google Tag Assistant manager to avoid multiple script initialization process in your website. Google Tag Assistant is a all in one platform to all analytic and tracking code install, Such as Facebook pixel tracking code and Bing or yahoo analytic.

The present data can be best used for creating quality content and changes in marketing strategies for the future.

4. SumoMe

SumoMe can be best hailed as a set of 12 free tools, which if efficiently used can bring the best conversion rates to the website. This tool can also optimize the sharing of not only content but also email subscription.

You can start the optimization process by building email lists via welcome mat, scroll box as well as smart bars. 

5. Usability Hub

Your website will rarely stand a chance, if people are not able to make the best use of their required actions. This free tool can test the buttons, navigation effects and usability options of your website. Usability Hub conducts five second tests of impression and being the website owner, you may be asked questions during the checking process. The advantage of using this tool is you would not have noticed a small error, but it would have become the iceberg that stops even the loyal visitors to revisit the website.

One of the best ways to check the authenticity and attractiveness of your website. Testers are given 5 seconds to view your page and then asked a group of questions to frame answers based on the first impression. Remember the proverb – First impression is the best impression so you stand to gain more customers by conversion.

6. Visual Website Optimizer

The tool conducts A/B testing and the advantage – you get the best results of comparing versions of home pages/landing pages. Knowledge of the version delivering the high conversion rate is only a step away. You can take advantage of this tool for online marketing purpose. Small, medium and large scale organization are getting help to grow their business with help of this tool.

7. MailChimp

It is mandatory that you remain in regular touch with your loyalists and customers to sustain in the market. E mail marketing campaigns can ensure that the prospective customers are kept in the loop about your best services, discount on products and many more. Through this method, you can make the customers stay interested even when they have bought their required product or opted out of services. The conversion stays the same and you need not spend hordes of money on getting new customers. 

8. Google Page Speed Tools

This is one of the best free tool provided by Google allow you to check your website page speed. Your website page speed is very important for user experience also for SEO purpose. Having a low time page speed website will be loved by search engine crawler which helps for better SERP. Also, user can able to access your website easily having a slow internet connection.
Google page inside tool identity the issue and give you the right solution for the same.  Optimize your website with the help of this tool can help you to grow traffic and business.

9. Moz

The name may make you go to sleep, however, in reality, this tool can give you wades of information about the SEO analytics and management of your website. Based on your selected plan, you can get vital information on the pages, content that can strike the right chord with the target audience, manage social platform account such as twitter or work on SEO to give the website a boost in search rankings.

10. Button Optimizer

The Call to Action content or the plugin is most important option for converting a visitor to a customer then a loyalist. This tool gives you the rare ability to design CTA buttons in minimum time. The buttons become user friendly, and that makes the A/B testing easy.

A marketing strategy needs to be put in place for getting the maximum revenue but with minimum effort and knowledge. The above mentioned tools can add the right ammunition in your armoury to create the real impact on the online world of websites.

Apart from this you can find tons of other free and paid online tool to optimize your website. 

Importance of SSL Certification For Online Selling Website - (E-commerce)

With almost the entire business sector on the way to cashless digital transactions, almost every company have switched to online selling to cater to a large number of internet shoppers.

However, the threats of phishing, stealing sensitive information looms large on the internet and cash transactions are the most attacked verticals in recent times. Maybe, that is the reason why Google has started giving a small hike in ranks to sites which possess the SSL certificate.

Hackers or those stealing confidential information seldom bother about the popularity of a website involved in online sales as their main job is to find vulnerabilities. 

Nothing can be worse for an online entrepreneur than the loss of confidential data of the customers which are then used to siphon off cash to undetected accounts of phishers.

SSL, or its expanded form the Secure Sockets Layer, can be best described as the security wall which prevents the sensitive information on your online selling website from falling into the hands of online predators.

Hacking has fast become a passion for even school students, and the security walls of famous companies’ website have been broken to steal confidential information or to deface them

How Can Sensitive Information Be Stolen On The Internet?

A customer comes to your popular website which sells apparels. You have not yet installed the SSL tool in your online presence. Messages from customers all over the world will be stored on your website. As soon a visitor completes a contact form in the website, small amount of information in the form of texts will be sent to your website CMS.  This information will then be available on every machine on your network. In case the customer uses Wi-Fi, then the message will be dispatched and stored in the required database.

This situation is more dangerous, as a hacker can easily sniff out the password of the visitor’s bank details, and within some time, your visitor is bound to lose a substantial sum of money.

Similar to the keys that are used to lock as well unlock doors, these certificates use the same method to authenticate and preserve confidential information.

Reasons for using SSL –

 

SSL is usually found only on pages which require customers to offer their confidential information such as social media messages, email ids, credit card details, photos, documents and passwords. It encrypts the confidential information shared between an internet browser and website. A security wall is always needed for websites that require payments to be done online, either via another party payment sites such as PayPal or WorldPay.

If your site offers memberships or discounts for businesses, then opting for SSL is a wise option. You do not want your name or the website to appear in a negative way before the media in case of a security breach regarding the members, do you? 
These certificates verify the authenticity and details of a fake website for your customers, thus protecting it from any phishing attacks.

SSL certificates offer even support to non-selling websites such as BBC to prevent their online news from alteration by unscrupulous third parties.

Conclusion:

Also to be stated is the fact, that a normal website or blog which does not require any confidential information from others rarely need the SSL certificate.

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Wondering why do we need SSL certificate for our website, here's the answer..!
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