Why opting for a Mobile friendly Website essential for business?

Small Businessmen often ask themselves a question do they really need a mobile-friendly website. They think that mobile-friendly website is not meant for small business and they are mainly for large companies. They normally think that mobile-friendly website is for international business, social media personality or media savvy but in fact, a mobile-friendly website is necessary for any website no matter the size of the organisation or the turnover.

Since the time, mobile was introduced it has become an ever-growing sensation and now everyone has smartphones so this interprets that people are dependent on mobile phones for browsing internet, downloading files and doing any other online related activity. 

"People are using their mobile phones when they are working, watching TV, eating and also sometimes when they are in washroom too." 

So with this, we understand that people no longer rely on laptops or desktops anymore because of the availability of all information on the smartphones itself.

Earlier people were dependent on desktop and laptops mostly for browsing info because there wasn’t much mobile-friendly website but now with further development now most of the work can be done on the smartphones. 

People has started realizing the importance now therefore most of the business website are now mobile friendly too. Having a mobile friendly website is not just an add-on feature but instead, it has become an essential part of the business. Over half of the population are using mobile devices so it does point out the fact that mobile-friendly website is in demand.

Google rank website better for those websites which are mobile friendly too so this means that Google itself is encouraging people to adopt mobile-friendly websites. 

When Google had updated their algorithms, the update itself started promoting mobile-friendly website. Now slowly within some years, it will be become vital point of ranking websites so for that you will need to make sure that your website is mobile friendly. There are many tools you can check to help you find out the feature of your website. But the first thing you should do is to check how your website really looks like on the mobile but if you are still not sure then you can check on the mobile testing tools that Google offers. You just need to enter the website address and it will automatically show you the results.

If you are a small business then there is a higher chance that your competitor website is not much of a mobile friendly website so this will give you an added competitive advantage. It is been observed that 60 percent of the business is not mobile friendly so by making your website mobile friendly you will have an advantage than the less-savvy competitors.

User experience is crucial in any aspect and when we talk about website then making your website mobile friendly will make sure that your customers are been reached at every step.

If your website is not mobile friendly then the users will not even try to put their effort or waste their time in zooming in or out ;or even try to adjust the font but simply they will hit the back button thus it is very important for a business website to have a mobile-friendly website. When visitors do this at every instance then your website will have higher rate bounce rate that means that users visit your website and leave immediate when they are finding any difficulty in browsing.

Mobile users are also potential customers so if you eliminate them then you are eliminating your lead that you were supposed to get with a mobile-friendly website. 

Setting up a mobile friendly website isn't so difficult and it is also not so expensive. There are some free tools that can help you with setting up your website with mobile friendly features. 

How to set up Facebook for Business

If you have a small business then you not only have to provide your customers excellent service or products but you also have to promote and scale your business and much more so that your service can reach them. You have to do a lot for your business so that you can reach larger audience and potential customers. A business owner has tons of responsibility, so as a Digital Marketer or a business promoter you need to make things easier and look for areas that will help the business easily sustain customers.

Social Media has become a huge advantage for many business owners because it as a medium to create customers and a pathway of building a great connection with all the followers. Facebook is one of the social media which is popularly renowned among all people so connecting with people is way much easier. It is a great advertising tool for all the business owners to showcase their products or business. There are some rookie who are using Facebook for business for the first time so with this article you will learn as to how you can use Facebook to promote your business.

Facebook Business Page – Guide

Assuming that you already have a Facebook Profile alike billion of users on Facebook and that is all you will require for getting started. Users only need to create one profile to promote their business where people create a second profile which is not allowed. It is very convenient because it differentiates from the personal aspect of life from the business so that they don’t mix the personal life content with the business profile which could be your friend list, photos, and post with the business content. It is advisable to create a business page so that you can utilize the Facebook Advertising feature for attracting a larger audience to the page. 

Facebook also offers analytics which provides information about the behavior of the audience relating to the service or product. 

The following is the step by step guide as to how to create Facebook page:

• Tap on the create page business that you will notice on the profile page to get started.
• After doing that you will be seeing the different category of business and from that choose the relevant one.
• Now choose a profile and a cover photo relevant to your business as to what services and products they are providing or you can also put a brand picture of your company (company logo). 
• Enter your username or name of your business so that when people try to find you with a username it will become much easier to do so. After completing all the basic requirements you will then have to enter some basic details about the location of your business, nature and much more.

Tips on how to increase Facebook Likes:

As you have created a Facebook page, you need to then increase audience engagement on your page by increasing the number of Facebook Likes. There are many ways to increase likes on Facebook but below are easy ways to get started.

• Invite your friends from the friend list to like your Facebook Business Page. 
• You can create a competition or prepare some question and answer session that will allow people to take part and engage in social media which will encourage people to like your page.
• On your Website itself, you can add Facebook Icon where the visitors can be redirected to your Facebook Business Page when they click that Facebook Icon.
• Facebook Advertising can be used for a campaign to target new audiences. 
• Creating content is the best way to reconnect with the people so create contents that people would want to read and share with others. This way more and more people will come and like your page.
• You can also create Facebook Group which is relevant to your business and you can then use it to promote your business and Facebook Page. 

Converting Facebook Followers into Clients:

If you have a higher number of Facebook Likes then you can convert your Facebook fan into clients which will make your business more profitable. You have to turn your Facebook Page Followers into your business clients by getting them out of Facebook and into your website, cafe, restaurant or store. There are no special tricks but there are simple ways where you can do so by steadily and smartly like a salesman pitching your ideas about your service or product. 

• You can give a special discount when people like your page so when they do that then Facebook immediately DMs them by sending special discount code where they can avail them on your business website.
• Creating Videos and sharing them on Facebook can be a great way to engage the audience on your page. You can give a description of your product and the benefits that the customers will receive from it. People generally get attracted to the visual contents so you can try your luck here. You can use the latest Facebook Live features to reach out to people and explain them about your business or latest offers that you are offering. You can also create tutorial videos if your business is in any technical niche that will require some example or guide to be shown as to how to operate particular software or any hardware. 
• You can also create a list of email out of your Facebook fans and you can send them your latest products or offers details via mail. 
• Offering special offers on Facebook especially for your fan base is a great way to profit from social media. It will convert most of the Facebook fans into clients. 

Facebook is offering Advertisement tools to promote your business which is becoming very popular because it reaches a large number of audience. You can use this feature to your advantage to creating more customers. Create Contents so that the viewers get attracted to it and dedication should be put forth to maintain Facebook profile by posting daily photos, videos or post. 

How To Promote Your Business Online In Free.

Social media have completely changed the face of marketing in recent times. In the olden days, marketing needed hordes of cash to be spent on advertisements to be shown on television, spoken on radio and to display on prominent places in the city as sign boards or sponsoring local events.

Not anymore. There are more effective ways to promote your brand online (the easiest, best way to sell products and make money) for free. If you are new to business, do you want to know in this article on “how to promote your business online in free? Do not worry; you have come to the right place. In this blog, you will be given valuable points on the subject and the perfect places to look to promote your business.

You do not need to spend a dime, but kindly read the article patiently:

1.    Use International Local Listing Services

Having your business listed with Google Places can make the name more effortlessly searched as it can be easily found on Google Maps. It just involves a simple way of filling the form, get the business verified via the confirmation process that is done with a snail mail or phone call. The other two listing services are Yahoo Local and Microsoft's  Bing. Would you believe if all the three listings are freely available without any cost? There are also other online places where you can promote your own online content for free. However, in some websites, you need to post just the URL while most require a different style of approach.Your business gets lodged in the data banks of these websites, and they showcase the URL when a specific category is searched on the internet.

·      Yellow Pages

·      Submit Express

·      Moo-Directory

·      So Much

·     MapQuest

·      Entire Web

·      Super Pages

·      Insider Pages

·      eLocal

·      Merchant Circle

·      Local.com

·      Manta

2.    Power of Social Media

In recent times, social media has moved from being a simple platform for exposure to a necessary investment for any business, small or big. The best way to give exposure to your business via Facebook page is to have ads as well as offers. How about having a direct channel on Twitter and involve in networking on Linkedin at the personal or professional level?
The other social media platforms which are most used to promote the business online free of charges are -

•  Google+
• Yelp
• Facebook
• Pinterest
• youtube
• Yahoo Answers (You can put your URL when you answer the questions)

3. Social Bookmarking

There are also other ways by which you can draw focus on your business. By submitting links to main pages and also the products or individual pages, images and posts, the content is circulated to the audience base of the platforms thus driving traffic to the website. Some of these social media platforms are -

• Reddit
• Tumblr
• Stumble Upon
• Scoop.it
• Digg
• MetaFilter

4.    Websites

Although you need to have a website to have an online presence, half a decade ago, launching and designing a website used to be a cumbersome task. Not so at the present time of 2017. There are numerous companies such as Wix through which you can register and easily design a website for yourself. They have the best advanced tools, templates and other features, even if you are a novice with no coding or design skills, you can make an excellent online presence for yourself. The next phase is also important – guide the users to increase website traffic.

5. Blogging

One of the best methods to preserve your online identity, you can interact with loyal customers directly via comments and answers. However, you have to keep the content always updated in the blog or it will lose its worth. It is better if the name of the blog is in connivance with your business product or service. You should also have registered with a perfect domain registration provider who offers the best services.

6. Importance of YouTube/Flickr

You can give the best promotion by uploading a video about your product or service in youtube. However, with 3 million videos loaded every second, you have to really ensure that the content is up to the mark or above. In case of Flickr, you can compress all the images required for the business, and then provide a link to the website.

7. Search Engine Optimization

Agreed, content is the key and search engine optimization can also burn tracks in the way of success. However, its power can never be underestimated in this fast paced world. You can easily read articles on the internet about SEO and make your website feature on search engines.

8. Press releases

A new product, a new service or a new award – never forget to have a press release. They are excellent media tools to generate curiosity among the public and they are also free. Some of the websites you can use are 24/7 Press Release and PRLog.

9. Online Community

You can join a forum concerning your business, regularly post your comments or ask questions and answer queries. Kindly note, the words used should be in tandem with the community. You may take some time to build a rapport and once done, you can passively promote the product or service by mentioning only at appropriate times.

10. Other Options

You should make the website work for your business. A signup box placed at a relevant position can be used to capture the customer’s name and email. You can use their email to advertise or give information about a new product or service. You can also announce benefits to your clients. The website should also be mobile responsive.

However, kindly note that not all type of promotions can make a mark in every business. It is necessary to check which type will suit for a business. We sincerely hope that the points specified above will help you pave the path for free promotional campaigns for your new business. All the best!