Why securing a website with SSL is important?

What is SSL and why is it so essential? If you are possessing anything that is most crucial for you individually or together then security is must. Let’s make this simpler with an example, imagine the security concern you have regarding your business information, business accounts, and so many.

Similarly, in this digital world, if you are having a website or a blog there comes SSL to secure your website/blog. And SSL certificate is no longer big-budget kind of thing but an excessively in demand.

Let’s understand the major reasons why SSL Certificate is must :

1. Data Security By SSL :
SSL – Secure Socket Layer : the name itself is describing the meaning of SSL need. The primary function of SSL certificate is to shield client-server communication. By enabling SSL Certificate, your each single bit of data is encrypted. While utilising the banking details like credit card numbers, account numbers, login ids, passwords, etc. SSL protects you in case of malicious activities. As it converts original data into encrypted format.

2. Identity Validate By SSL :
The second highest advantage of SSL Certificate is to offer authentication to a website. Identity verification is especially powerful feature as long as web security is concerned. There is certainty about the reality that the internet is more and more misleading. There have been number of cases in which people lost money on fraud website. Here comes SSL.

When you decide to install SSL Certificate, you must refer a validation method define by third party called Certificate Authority (CA). Based on Certificate Types, the CA validates your identity and your organisation's.

When you validated your identity, your website gets faith showing for your trustworthiness. When users spot SSL, they realise that this site is secure to traverse.

3. Search Engine Ranking Improvisation :
Google launched a new update in algorithm in order to give the higher rank to https-enabled websites. This has been so obvious in different analyses led by SEO specialists across the globe. The founder of Backlinko.com – Brian Dean proved a strong connection between HTTPS and Higher Search Engine Rankings. Everyone wants to be on first page of Google’s Search Engine.

4. PCI/DSS Needs Fulfilled by SSL :
If you receive online payments, you should consider couple of things regarding PCI/DSS prerequisites. To receive online payments your website should be PCI compliant. Refer Google guidelines why to protect your sites with SSL. Enabling SSL certificate is one of 12 basic requisites assigned by PCI.

5. SSL Boosts User Faith :
Besides authentication and encryption, SSL Certificates are essential from a user faith perspective. The simple to recognise signs brief the visitors that the information they transmit will be safe. And if you have enabled Organisation or Extended SSL, they can view your company’s details.

Final Thoughts :
In 2018, Google Made SSL obligatory. For secured browsing Google has marked to flag the websites which don’t have the SSL/TLS Certificate enabled. If any website do not follow the SSL Certificate, then Google set the ‘Not Secure’ tag before their url. So its better to be owner of secure website with SSL Certificate. At present, you can immediately get best offers of SSL Certificate and secure your website.

Read How Blogging Helps Your Business

The holder of organization select blogging as their marketing strategy. Since there are various obstacles related with blogging, like searching for a good writer, determining what contents to write about, understanding how to post, dividing content, keyword density, etc. Yet, blogging has plenty of advantages for your business when it’s executed properly.

Here are 5 Advantages of Blogging!

1. Offers Less Customer Recovery :

Business holder utilizes blogs to boost traffic to their websites and produce their business leads. Businesses are decreasing because of their direct mail and telemarketing. Many businesses are tend to choose blogging and inbound marketing. The research presented that blogging is an inexpensive mode of increasing audiences liken to other standard actions like telemarketing, pay-per-click advertising, trade shows, emailing and many more.

2. Blogging Boosts Website Traffic and Subscribers :

Blog is a medium where you can share your ideas and data related to your business and services. The more productive data you present in your blog the more audience, you will attract to your website. Yet, blogging has the individual potential to raise the traffic to your company website, as a result of that maximizing page views and hits as your business get more publicity.

3. Sales Raises :

When you post productive and instructive content uniformly in a blog on your website then automatically website traffic raises and it indirectly leads to growth in sales. Blog is the platform via which we can inform the people more about our business, our products, our services and so many things. Many businessmen utilize blogging medium for maximizing sales and expanding their business.

4. Brand Awareness :

Blogging is an inexpensive platform to inform people what we are? And what we do? It leads to getting people know about your brand online. When we write a blog for our business then it assists to raise the marketing of our company and it widen awareness between people about our brands and services. When we share our blog on social media websites, then automatically traffic grows.

5. People Get Knowledgeable :

A business blog is a conclusive way to upskill your visitors and customers about your services. Your content blogs will raise and generate attentiveness in your business and offerings. Usually, people get exhausted by continuous emails and phone calls. Blogging is a unique way of expressing our thoughts and services in front of people in a different way.

6. SEO Advantages :

Having a website of your business should accept some traffic and some leads from the traffic and some business from the leads. However, blogging will support your website to get visible in the search result. It is the perfect method of boosting sales, customer acquisition, getting more traffic and business.

Now the prime question of this blog should be how can we own a blog?

Before that, you have to face another question that is do you have a website for your business?

If your answer is “YES” then it's WOW, but if your answer is “NO” then you have suggestion will be to have a website for your business first. But don’t worry, you have a blog site without a website also.

There are lots of free blogging service providing free blogging for your need, such as Blogger, Blog.com, Wordpress, Squarespace, Wix and much more. You can go for any free blogging service. But if you have a website then you can go for an own personalized blog for your business.

Avoid Basic Mistakes To Prevent Website Failure

Countless websites are available on the Internet but not all of that offer a satisfying experiences. Yet there are websites that can be set as an examples of worthwhile websites. Certainly, not everyone can invest millions for brand awareness, marketing and advertising to reach out to the end users, regardless of how bad your site experience is, right? That indicates you have to be extra acute, offer more satisfactory than the others, and avoid basic mistakes to see your website (and business) take off. Take care of these three basic mistakes to prevent from website failure :

1. Time-Consuming And Old-Fashioned

Majority of small business holders are like “if something is reasonably successful, there is no need to change”. That traditional direction might be helpful in few conditions, but web design does not follow the same. To rival, a website requires frequent updating and maintenance. That means it should regularly follow best practices for site navigation, layout, and design to boost usability and SEO boost. As technology consistently upgrades, it may require modifications in your website. Latest business trends require updated website. Your old websites with flash can be out of race, and these consequences pieces of your website may seem torn in latest browsers. Maybe worse, they can delay your website to a crawl, make it hard to direct, or avert users from watching major elements of the UX. Time-consuming and rarely updated websites too lower the position in search results, as search engines consider that rare updates compare to past data that’s low relevance to the searcher. To avoid these website loading issues, update your site frequently. Add a blog on website and write blogs regularly. Change the entire visual of a website after certain years to retain it concurrent. Certify that images are big sufficient for latest, higher resolution devices and monitors.

2. Non Responsive Website

While creating a website remember that responsive website is a core necessity. As every single person is using mobile phone for any kind of browsing. Talking about old-fashioned website, avoid creating anything which seems impressive on a desktop or laptop screens, but does not transform same on mobile phones. Although recent mobile phones are very superior than their predecessors at presenting data on non-mobile optimized sites, the experience is yet quite clunky. Website data expands beyond the boundaries of the mobile screen, gets too tiny to read, and may bound functionality. Actually, according to survey, the count of people accessing the web through mobile phone is larger than the count of desktop users, and it is increasing rapidly. If your website is not responsive for mobile phones, you may be stopping your new likely visitors from visiting. So make sure that your website is mobile friendly that anyone can access it from any location across the globe.

3. Complex & Vain Content

When you search on Internet for something and you get that search found but result of that search is hard to understand or not appealing. Perhaps, this is because excessive use of content stuffing, slang, or grammatical mistakes. Even bad, you refer a website exploring for something particular, but there is no such appropriate content available on that website. Many of us had faced this issue. This is the biggest reason visitors exit from your website without walking through website. Consider you have zero knowledge related to your own industries business. And then think how to grab attentions of visitors to your website. How your website is answering to visitors queries. Is your website offering data that both spots the problem and describes solutions. If you have Blog added, then do you write blogs for beginners, learners or for expert levels? Can everyone understand your blog? So do regularly write blogs and keep consistency in your writing language. Use graphics content to enhance your website traffic.

Hope that this article helps you increase your online audience through website. And by avoiding these above points your website can stands on higher rank in search engine results. If you haven’t created website yet, then visit HostIndia for your website Domain Registration

Things that bring the website down and remedies to eradicate this problem.

So many websites are overloaded with a lot of stuff on their websites such as images, links, advertisement, grammatical mistakes and what not. I am sure that you must have stumbled on articles that have a great info but is not structured properly. The advertisement is the most annoying thing to have on a website because it just keeps on popping in front of the screen and hides the content on the website. There are so many websites that make so many silly mistakes and doesn’t realize as to how it is affecting the website. If you are facing similar problem then first you have to learn the basic of any website and the basic is viewer satisfaction. Make sure that you don’t offer your needs first and let the visitor navigate your website with ease.

In this article, I will am going to guide as to what mistakes that you should avoid in your content and website:-

Slow Website:-

In this world, everyone hates a slow website because waiting for the website to load and then again wait patiently for the whole website content to load is pretty much irritating. Do you know that the viewers will only wait only 5 seconds for your website to load and if it delays then the visitor will eventually lose interest and hop on to another website.

Contact:-

If a website is selling a product or a service and there is no way to contact the customer support or if you want to connect with an author and there is no email id provided then such website is a complete fail. A website like this is making a dumb mistake because they are failing to retain its customers and readers. Make sure that you provide an email id or a contact no:- so that they can reach if they find any difficulty.

Advertising is a big Distraction:-

Let’s understand a scenario where you have written down a content and in the middle of the content there is something very important you want the readers to read but the advertisement on the page becomes so distracting that before the reader reads it, the reader is already distracted with the advertisement. What we can learn from here is that too much Advertisement will hamper your website in a very bad way so you structure the advertisement in such a way that it doesn't disappoint the viewer. 

Plug-ins:-

Now you must be thinking of adding a plugin because it will make your website more interesting and fun. But what about fun on a website where the website is loading slowly because of the plugin or most of the visitors are not interested in the plugin. Even if you want to add plugin then make sure that it is relevant to your website. If you want facebook followers or twitter followers then you can add a plug-in to your website but by adding an irrelevant plug-in where the visitor is not interested at all then it is a complete waste of time and space.

Grammatical mistakes:-

Don’t you know that most of the readers and viewers are very picky about the website content and the design of the website. But anyway here we are talking about the grammatical mistake made in content. You should add a built-in spell checker that will correct out your mistakes. If your whole website consists of poor structured content and tons of spelling mistakes then the visitor will make sure that your website is not been visited again and may share with others how poorly your website is doing. 

As you have learned as to what mistakes that bring your website down then I am sure that you will be implementing all these points when you are building your website. The most important thing is that while you are setting up your website make sure that you are able to combine all the elements in a website properly. Having a fast loding website able to hold a user more time. Somehow, your website loding speed is also depends on web hosting servcie, thelocatin of hosting and the user is also metters.

Does One Page Website benefit you for SEO and Google Ranking purpose?

A lot of websites are now opting for one-page websites and for sure it looks very attractive and has got great graphics. Many people now know the importance of using mobile-friendly websites because most of the users use their Smartphone to view websites. When people choose one-page websites they look forward to it because it is attractive and neat but they also go for it because they are cheap. Now there are many pro and cons to it and after a lot of research, it indicates a false economy. It is been estimated that High Ranking Websites have more pages. 

High Ranking Website topping on Google Search Ranking...

With High Ranking Website, they have a lot of pages which gives them the capacity to put lots of keywords and you can explain in depth about your services or products. With One page Website, you are not giving an opportunity for your website to come forward in Google Search Ranking because the website doesn’t have sufficient keywords or content. By having a one-page website you are just crowding one place a lot so it doesn’t indicate every service or product uniqueness. For example, if you are offering total 10 service and all those services are different from each other and when people come to your website they are just fed with only one or two lines content. This way the customers have to search for it in other tab and someone else will grab your opportunity where it was actually mean for you.

One page Website is absolutely fantastic when it comes to graphics and looks. It is very good for people who are tight on a budget because it is cheap compared to the websites who have a lot of pages. It looks amazing on mobile devices so yes you will be gaining new users but not like the way you will be able to gain on Google Search Ranking basis. 

How can you exactly top the Google Search Ranking Page?

Now when you are thinking about for one-page website for building business and getting higher ranking on Google is not so easy compared to multiple pages website.

First, you should have a lot of contents on your website so that you have sufficient amount of keywords.

Second, your website should have multiple pages so that you can easily describe each service and product in depth.

Third, your content should be giving detail description of the product or service you are offering.

Forth, Blog is essential for your website because the blog itself can drive 3/4th of the visitors onto your website.

Fifth, Your Website should be attractive so it’s better you hire a web designer to design your website.

Sixth, when you are building a website for your business then your content or description about your service or product should be like as you are the industry leader. When you believe in yourself that you can provide 100 percent quality service then only people will buy your products. Your website is the place where you can brag a lot about your business but it should be legit bragging. Through your website, you should make people believe in yourself no matter what part of the world they are living in and to make it happen you should use video marketing, content development, testimonial video and much more as your strength to showcase people that you are the best in this specific business. 

When you have a one-page website you will not benefit much because you won’t have much space to deliver the detail description of your business. One page website is not at all good for SEO but if you are widely popular or you are some huge company then having a one-page website is not a big deal. 

How Can One-Page Websites benefit you?

For Pay per click campaign, a one-page website is a great option. When this page is separate from the main website then you can direct the paid traffic there and download it to a report which will come in use give some particular information or sell a service. When there is paid search then is against that so SEO is only for the main website for the main business.

When you are building a brand and business at just starting level then its better you avoid one-page website. It won’t help you for Search Engine Optimization and it won’t let you come first on Google Ranking Website.

Why you should get a Mobile Friendly Website!

When the Business Website is Mobile friendly it becomes easier for the mobile users to view your content. To have a mobile-friendly website is the basic plan of setting up your business on a website whether it is a small or large business. There is a lot of demand for the mobile-friendly website because now people access the website through mobile devices compared to the traditional devices such as devices and laptops. Now the trend is just started and it will increase exponentially. Mobile is going to be the future of the web so Google now knows this so it has started to penalize for the non mobile website. A mobile website is growing in large demand so turn your business website into the mobile friendly website as soon as possible.

Now you must have known how important it has become to have a mobile-friendly website. First, to get started you should first test it by viewing your mobile on a phone and tablet to see how it looks. You can also test your website here to check your website if it is mobile friendly website or no.

You must have checked your website how it is working and if you want some help in making your website mobile friendly then you are at the right place. In this article, you will be learning step by step to make your business website more mobile friendly.

Mobile Website Builder tool:

You should first get a mobile website builder tool and there are many mobile website builders where you have to pay a minimum fee per month or yearly. You can conveniently utilize the website builder and you can create pages and can add a logo and publish to the main website simultaneously. When somebody is accessing your website via mobile then it will automatically identify and present the mobile version.

Website Builder Tool:

You can also utilize the website builder tool which already has mobile friendly templates so that you don’t have to rebuild the website again and you also don’t have to maintain a separate mobile version. It will be very cost effective and it provides easy functionality.

Responsive WordPress Theme:

With a Pre-made responsive WordPress Theme can be used to rebuild the website. WordPress is a preferred choice of building a website with its robust templates and tools. It is world’s most popular web design tool with advanced designs and templates. Using a WordPress Theme will enhance your website so in fact it will attract a lot of visitors to your website and your website will create a cool impression on your audience. Responsive Design is now widely used by many top business and company website which makes you website look cool and great when it is viewed on Smartphone, laptop, tablet, desktop and other devices. You can now buy world class responsive WordPress templates. The templates can cost varying from $50 to $60.

You can also ask someone to build your website but that will cost you more than getting a template so it is better to get a template for your website so that your website is much more website friendly and it will create attract more people to your website. So if you want your website to be up and running then ensure that you also go for a mobile-friendly website that will help your website in Google Ranking factor.

You can do Better Than a Website Designer.

How should my website look after publishing?Will my website perform better?

These are some basic questions that come in our mind while creating a Web site. We always give website building work to a website developer and pay a handsome amount to design our website. The designer will develop a website which is not we are expecting. Sometimes the design is not related to our business nature also.

Sometimes people are also interested in having a website for their own business, they do some necessarily related inquiries. While they come to know that there are basic steps to have a website like domain registration, website development and web hosting they find it quite difficult to create one for themselves. But, Believe me, friends, it's not so difficult. This article helps you to build a website of your own and help you to save a lot of your time and obviously money.

In this article, I am going to give some tricks by which you can create a website easily. Also, I am going to give some idea which will take you to build a website of your own. No need to give a good amount of money to the website designing master piece. My tips will help you to develop a website by yourself without any coding knowledge. Only the thing is you have to take some help of any online tool which is easy to understand and very cheap.
If you want to register a dream domain for your business, then you can purchase from any service provider in India like Hostindia.net. After purchasing a domain the core work will start with building a website. Now I would like to inform that Registering a domain in India and hosting it is not a hectic task anymore. You can do it on your own, but building a website is a little bit tough compared to domain registration and web hosting.
Friends if you are smart then you will follow the role and I am assuring you that you will save a lot of money and time. An Instant website creating tool is available in the market by hostindia.net which will lead you to build a website without any coding. You only have to do is operate some simple tools to build your dream website. There are ready made Templates available in the application that will reduce your effort and you can select your favorite among them.
The beauty of the product is that you can add your photo, video and your own content with the help of instant website creating tool. It is as simple as Microsoft paint. Simply you have to choose a photo and your content and you can drag it in any part of your page. You can plug-in multiple numbers of the plugin your web page, including social plugin, flash, animation, dairy, map, tab and many more.
Once you complete your website building process go for the Web Hosting Service according to your requirement, include Email hosting, server space, data usage according to your requirement. Hosting is not so complicated like rocket science, for that, you don't need much of a technical knowledge. You only need to take care of a few things while settings or you can take a help of the technical support team from the service provider.
When you are done with this process, you can go for SEO (Search Engine Optimization). Which is a free service by all search engines like Google, yahoo, Bing. Basically, it is a time taking process. I would suggest everyone do SEO by himself only, in spite of hiring an SEO executive.

Relevant Post:
Be the owner of your 'own website' (getting started)- hostindia.net
How digital marketing brings changes in India's Marketing industry:
What is the Basic Need of a website for any business?
How to build an attractive and user-friendly website for your business.

How to build an attractive and user friendly website for your business.

This is very common that when ever we see a good website or attractive website we all love to spend some time on that page. In the same way when ever we plan for a website we always think that thousands of customer should be attracted to my website as well. 

It is a universal truth that people come to your website to get some information or something that they are looking for. But the easy and visible design module also plays a great role in a website design. Honestly, your website is the virtual mirror of your business or organization.

If you have a very good product and people are really looking for that, then you build an accurate website, spend a handful amount to promote your website and finally you will get some visitor to your website. But if your customer will not stay for a while also on your website then we cant accept a good conversion rate from the customer.

People always prefer creative ideas and awesome look. In this article, we will discuss few step which will help you to build a website more attractive and user-friendly, and it will make your customer,  wait a while at your website. 

1:- Build your Home page to create the first impression.

Most of the web traffic falls on the home page of the website and your home page is your welcome desk. If you are creating a website then keep in mind that home page will be the face of your website which tells or narrates the story of your website.
Make your home page full of genuine information and proper navigation system. Best to not use any ads or pup-ups on the home page. Try to build a trust factor between customer and website. Don't do everything in a hurry which will lead you a negative result.
Designing and developing a homepage is the most important part of a website.




2:- Your site should be build with ease to find a domain name and first loading technology.

To get a customer directly to your website or if you a looking for some traditional customer then you should go for a domain name which is easy to remember and recognizable Remember domain name registration with a proper name is also a part of your website design.
Slow loading site is the main reason to make your customer hate your site. Most of the site basically take more than 20 seconds to load the site and our digital customer doesn't have that much of patience.
A trick is here, use more text which should give more information and less graphic. We can use G-Zip to compress the files and reduce the loading time.
Make your site which could be uploaded in less than 10 seconds. On the internet, there are so many speed checker tolls available for free. You can check your website speed over theirs. You can use google speed checker tool also.
Make your site compatible with all devices like PC, mobile and tablet by using CSS(Cascading style sheets)



3:- Use suitable Color combination with the proper background.

If you are putting a very good information that visitors are searching for, but the color combination is not good, text images and the background color is same, the text fund we are using is not visible properly, then the site is not user-friendly.
It is very essential to make your text clear and visible, the best practices are to use black text on white background. You can use colored text and background but it should be properly visible to the user.




4:- Don't use more pop-ups ads, better to avoid.

While we create a website our main target should be our audience and audience pleasure. Now a days if you open a website an irritating no of ads or pup-ups will appear on the website which will reduce the user attraction towards the website.
What is ads or pop-ups?

Ads is basically an image banner or text banner appears in header or footer or left and right side of the body. Pop-ups is a small window open automatically or when we click any link on the website it will open in additional. These elements are not the part of the website. The purpose of the ads are , marketing of a product or service. And the website owner get some money for running the ads.
But this is totally wrong. The overuse of ads will lose the customer potential forever. Yes if you are selling some products with an offer then and if the customer is looking for that only then you can run the ads.



5:- Easy to navigate design.

If you are planning a multiple pages website or more then 50 page then your website should have easy to navigate design website, which helps your customer to find relevant page more easily and quickly.
Don't make your website more complicated which makes your visitor click more and scroll down multiple times. Make your website in a simple way for that a customer click less than 10 times and don’t have to scroll down again and again.
Use text link to and site-map in your website to make your website user-friendly. In the top of the website put a clear menu and sub-menu category.



6:- Brief about your details and don't forget your purpose.

Finally, u can submit all details about your company including location, contact number, contact email address, phone no, who you are, what are you doing. Highlight your main service or product in the about us product. Basically, a visitor will want to have a look at the details of the company before purchasing a product or taking a service. Always remember, provide 100% genuine information.
Don't forget the purpose of your website if you are trying to sell a product or providing some service then decide your website design before you build the website. Don't put tons of graphics and eye pleasing images it can attract customer but may not buy your products. Check your website properly and think honestly that is your website made to sell products or to impress your visitor?


Some other tips apart from this to have an amazing website:-

* Always use a customer winner content with proper call to action factors.
* Define your customer in a professional way, not in a negative way.
* Start your content with a plan and answer some question which are very general in same topic.
* Create a contact form or requesting form for information for a business purpose.
* Provide free download documents for more information about your website.
* Make your site SEO and search engine friendly.
* Put social button like facebook, twitter and google+
* If it is possible then put blogging or commenting options.
* Choose a best web hosting service provider for your website.

Remember if a user is satisfied with your service, product or information then the customer will come back again for some more... :)

More Article

Top 6 Tips to choose the best domain name for your business.
How to Write Great Content - Practices for Improving Your Website's Usability.
Choosing a Best Web Hosting for your Website!

What is the Basic Need of a web site for any business ?

        Earlier people visited shops & markets for shopping far from their places to fulfill their daily needs. But now As the internet has created its niche across the globe, people are more indulged in online stores and online shopping which are less time consuming and the direct connection between the buyers and the products.

Internet is changing all the time. 5 to 10 years back only big business had their websites and very few customers or users visited the website to get the information. But now nearly 90% of the customers are keenly involved in the internet activity. You can now say that Ours customers are becoming Digital or modern customers.

Coming to a Business Prospects , I feel every small business enterprise to large business enterprise should own a website to grow their business.

Owning a website can help you to be Visible in the Market . It helps you to stand in a competitive market and and control your ranking in the market. A website can be useful and powerful in terms Of sales as you could understand the needs and preferences of your customers are work accordingly on your services and products. It helps the customers to build confidence in your brand.

Website always helps to interact between the customer and you. Website visitors have the ability to control and interact with a well designed website. You can take a virtual tour, spin an object around to see all sides, provide direct feedback, and much more. Website is always available and customers can easily get the information 24*7 as per their convenient time and day.

Website improves customer relation as they get the details about the product and services and they could contact us easily if they face any sort of problem.

Basic Support and knowledge have a web site !!

In today world, due to the popularity of internet, every business man want to have their own website. There are so many companies who provide domain registration in India service, hosting services, website developing services In India . It is necessary to choose a good and best domain registration in India and hosting services in India for a successful website . There are huge service providers across the globe. You have to choose the best service provider to build and host your website.

Before purchasing a web hosting service we need to focus on few thing which are given below:

1- Pricing

2- Plan

3- Bandwidth allotment

4- Server Compatibility Speed of access.

5- Services and support

If you are purchasing a domain registration service from a service provider and you want to carry on hosting with a different service provider you can do that too. For that you need to do a small change in DNS setting. If you are getting some issue with hosting, like after hosting your site is not live then there are a lot of reason to happen so, may be those can be solved by the support team of the service provider.

So choose a correct Domain Registration company with a best web hosting service in India and be a part of internet world.

SEO today's essential ingredient to every business - Hostindia.net

SEO-Search Engine Optimization

I went to my friend's office last night she was talking about Digital marketing for her new website. I went on thinking about this for a long time. Look what thinking does to people, they start blogging! jokes apart! Seriously guys, is digital marketing worth giving a shot? why are people so obsessed with SEO?

Honestly, the stuff I read online was hard to understand, so, I would like to put it in my own words. SEO is nothing special but a way to help general people the mango crowd acquire the best possible results and importantly relevant results.
The main purpose is to make the site understandable to both the people and the search engine robots.

I say SEO is very essential and considering the growing popularity, it's not going anywhere soon.
Google's new updates make it easy for the people to get best results but make it tough for the websites to get a rank up in the search results.

SEO is the abbreviation for search engine optimization. To optimize the search results.

Later in the upcoming post, I will explain, "How to make your site SEO friendly". Right now
I wanna give you 10 reasons to use SEO for your website.

1. SEO gives you strong visibility and credibility online. It helps your business flourish.
2. It helps people notice that you have the stuff they really want to buy.
3. SEO is your brand marketing force which works in your favor 24/7 and 365 days.
4. SEO helps the buyer to research before buying. You definitely want to be that search result.
5. Google looks for best content, SEO starts with content only.
6. Helps your business compete with the current market trend.
7. SEO merges your total sales effort and multiplies its target audience.
8. SEO is free advertising. it takes a lot of effort to set up but when done correctly gives a lot of icing on the cake.
9. SEO targets very specific market and helps you in the leads conversions.
10. It is cost effective.

SEO takes times to work but once started booming it works wonders. It's never too late to start an SEO campaign for the business website. Also, it's important to know that SEO developers from the website's content only. If you have healthy content and give sufficient description about your products, it is definitely going to work.

So keep optimizing your site because SEO is a continuously evolving process. We can not say it's done. I will be back with tips and tricks for SEO optimization. Until then define your business goals and objectives.
There is a free training guide available for the newbies learning SEO tricks. Contact us at www.hostindia.net

How To Choose The Best Web Hosting Plan? Hostindia.net

Lets comprehend what is web hosting. It can be defined as the activity or business of providing storage space and access for websites.


Before purchasing a hosting plan from company we need to make sure of many things, these are listed below with details.

1. Price:

Most of us really care less about the specifications of the web hosting plan we are about to purchase but deliberate more about the price. However the price is also a very important factor in making these decisions but it should not be the first one.
Long term results are endeavored through the quality of the web hosting service not through the price.

2. Web Space:

The basic objective of the web hosting is the online space to operate and run our site from a distance.
Its important to know the exact amount of space we are being offered. It also depends on the type of hosting plan we are about to select, While choosing shared hosting we get less space but its the most preferred business plan too. Less expensive and good for startups or bloggers.

VPS Hosting plan: It is for the sites which need a little extra than the simple shared hosting. You get more space and hardware controls, plesk or cpanel. It is suitable for the fast growing businesses.

Dedicated hosting plan: It is the best plan for the websites or businesses with high traffic and require more freedom in operation. This plan is suitable for big business.

3. Updated Servers:

If a web hosting company is offering you all packages for very cheap price beware that they might be using old, beat out servers which give minimum performance indices. To know more about the server configuration you need to dig deep and ask for it. No one just gives away the information, so prepare a check list and ask for the configuration.

4. Choosing Between The Linux And Windows Hosting:

Yeah yeah!! I am making a never ending list here, just keep up guys its going to help you.
So where were we? windows or Linux,

Linux is the cheaper one and mostly popular among businesses. If you have a business which does not require running Microsoft applications, Linux is the right choice for you.

Windows hosting is the little less economical option, its costly than Linux server but definitely worth investing if your company has all the business running on the Microsoft applications. It means if you have programs written on the Microsoft's .NET language.

5. Speed Of Access:

It is the parameter with high significance. A site with frequent downtime losses many valuable visitors. Potential customers visiting your site for the first time from the Google search results, will rarely come back to check if your site is up another time.

These are few factors that I feel are important in choosing the correct web hosting plan for any business. Give me feedback if you find anything missing and needs to be added.

Hostindia.net is One of the best web hosting providers. You can easily get the reviews from sites and then decide to register through it.

Feel free to ask queries too, I am happy to help... I'll be back with some brand new and interesting posts as soon as possible.

Wondering why do we need SSL certificate for our website, here's the answer..!

       

   SSL(Secure Socket Layer) certificate is nothing but the 128- bit encryption, the method of securing your website for your valuable customers.  A large percentage of internet users leave websites when asked to provide any information about themselves, simply because the website was not a secure website.

Security and SSL certificate

There is no better way of building users' trust than by enabling SSL and getting it installed for your website.

If you are transmitting sensitive information on a website, such as credit card numbers or personal information, you need to secure it with SSL Encryption. 

It is possible for others ( I call them, hackers) to see every piece of data unless it is secured by an SSL certificate.
Thinking from a customer's perspective, I will always choose to browse a site or purchase from it only if it keeps my account information safe.
Now returning back to answering your question, To find out if you need an SSL certificate for your site or not.

Now let's focus on these points:

• Is my site an e-commerce site that collects credit card information from its customers?

Frankly speaking, if your answer is yes, then HURRY..! you might be loosing a valuable customer right this second! More and more customers are becoming online shoppers and won’t buy from you if you don’t have an SSL certificate installed.

Your customers are providing you with very important and personal information that allows access to their hard earned money. If an identity thief gets access to your customer’s credit card information because you didn’t take the necessary precautions, it can be devastating to you and to your customers.

• Do I use a 3rd party payment processor?

This is very easy if you forward your customers to a third party payment processor (eg. PayPal) then it's not mandatory to get the SSL certificate installation. Still, security has its prime value and there is no loss in a little extra precaution.

Here you have to know it for certain that you or your site has no payment authentication, you just redirect your customers to the third party. The address bar should not display your domain registration name on the payment gateway page.

But on the other hand, if you accept the credit card information on your site itself, you definitely need an SSL certificate. There is no negotiation on this point.

• Do I have a login form?

Login form where you ask your customers to enter their username and password to log-in to a specific page, and when you are not using an SSL certificate, any attacker can hack their password. It is well known that users have same passwords for different accounts, thus an attacker can potentially compromise many other accounts.

If you let people store a password with you, you must take responsibility for protecting it, even if the security of your own site isn't critical.

• Where do I purchase an SSL certificate?

Great! So you’re now sure that you need SSL for your e-commerce or another type of site. How do you know what type of certificate to purchase?

All the SSL certificates provide you with the security of the confidential information, by providing you with 128-bit encryption and 256 bit SSL encryption strength.  It secures your domain name from any potential threat. over the years the use of SSL certificate has dramatically increased. Some companies simply need SSL for confidentiality i.e encryption. And some others need it to grow their customers trust them.

You can check SSL certificate feature and pricing for more details.

Purchasing of SSL depends on your business requirement.

1. Extended Validation certificate:

Validation has simple meaning that your SSL provider does a background check on your company, it validates the following things:

• Verifying the legal, physical and operational existence of the entity.
• Verifying that the identity of the entity matches official records.
• Verifying that the entity has exclusive right to use the domain specified in the EV SSL   Certificate (Extended validation)
• Verifying that the entity has properly authorized the issuance of the EV SSL Certificate.

                    If you have business sites with number of domains, or You are an E-commerce site and while your users enter a username and password to access your site, and you accept card payments, in this scenario you need the highest security level SSL, it's called the extended SSL certificate it gives a green bar to you web address. Yeah, customers notice that green bar, trust me!

2. Organizational SSL Certificate:

•  Where the certificate authority checks right of the applicant to use a specific domain name also it conducts some examination of the organization.

• Many business sites have the requirement of single SSL certificate to all of their subdomains (eg. info., systems.), for this, they can use wildcard SSL or say shared SSL service, it's provided in the organizational SSL certificate category.

• Shared SSL can be used to avoid the need for purchasing an SSL certificate. The shared certificate does not use your domain name. The server host name is used in addition to the cPanel username to allow a secure connection to happen.

3. The AplhaSSL and DomainSSL: 

•  Are the basic and powerful SSL certificates. Where the CA(certificate authority) checks the right of the applicant to use a specific domain name.

•  No company identity information is vetted and no information is displayed other than encryption information within the Secure Site Seal. It can be used as per your business requirement.

•   It's on you to decide to have an SSL certificate or not, but after knowing that the internet is continuously battling with security threats it's wiser to go with a security protection option rather running without any. Because it's our service that matters in the business most. 

               If you are satisfied with the above answer do not forget to leave a reply,  in the case of any doubts or queries feel free to ask.

 -P.S

Be the owner of your 'own website' (getting started)- hostindia.net

Hostindia.net is going to teach you all about the website and its supporting ingredients.
All about building and hosting a website.

If you are a beginner, if you are willing to know everything in a short and systematic way, yes, you are not alone in the search, and we are here to help you get what you desire. In every step of the way.
First of all, take it out of your mind that creating a website or hosting it is very difficult. Not at all. It's a piece of cake, but what is important that you like the flavor.

Instant Websites Create a website in minutes!

As it is the beginner's guide lets just get the steps right:

Steps for hosting a great website:

Step 1: STRATEGY

A good website needs a great idea, always design a website keeping your business in mind,  it needs to be popular for its user-friendly layout. Make a rough layout of what you are willing to put online. Write about the media coverage of your product (if any), awards/ rewards you recently achieved. It brings Large attention.

Step 2: CONTENT COLLECTION

Always remember, content is the 'king'. Always try to write a good content. No matter how creative your ideas are, putting them in right words is the TASK...!

 If this website is for your business or company, follow the basics: custom menu > About us> Company profile> Products > Pricing> Contact us.

A custom menu makes it easier for your visitors to search exactly what they are looking for. Add relevant data on each page and write it in an impressive fashion. Make it easy and market it well. Write about your product in brief, but do not exaggerate. People can easily understand the difference.

Just praise your product do not compare with competitors that put your impression down.

Step 3: WEBSITE DESIGNING

Yes, it is a bit of tricky part, if you are a tech savvy goes ahead create your own website, but if you are not into IT like me you are still going to shine away. There are many website builder tools available online, I suggest hostindia.net's builder tool, it is easy and have a lot of features, you can have a look for website builder here,

http://sitebuilder.hostinservices.com/

Step 4: DEVELOPMENT

If you are willing to write your own codes for your website that is good! but for people like me (non-tech) I suggest ask for help, or our well-known website builder tool is there. Our website builder tool gives a lot of custom made temple options to choose from. It gives you ready made hotel temple, For coffee shops, your showroom, travel agency's templet's and much more, check it out you'll seriously get affected by its finish.

After the development, Keep in mind that purchasing the domain name and hosting service from the same provider helps you a lot.

Choosing the correct domain name and hosting service can be crucial. I suggest picking something Brand-able and easy to remember.

 for example mywebsite.domainname, or mybusiness.domainname.

Step 5: LAUNCH

A website needs some additional support to get published, it requires to have a domain name and hosting service. Which is easy to get and light on your pocket. You will have to do the following:

1. Find, choose and purchase the web hosting.
2. Then take the backup of the contents of your website, it must be for your own purpose only.
3. Test your website on various browsers.
4. Install website analytics for keeping track of its success.
5. Whoever is your web host, will need your files in order to keep & publish the contents. So transfer the files to your web host.

It is not enough to simply create an amazing website and launch it, keeping the website up-to-date is remarkably important. Always remember that the content of your website is key to getting people's attention. 

Hoping that your doubts would get clear with this post. For more details stay tuned!!

I will always be happy to hear from you, you can ask any questions by commenting below.
 Please like or comment if it was useful for you. You can even request for posts, I try to put them as early as possible.

For Further Reading:
How to build an attractive and user-friendly website for your business.
11 simple step to promote your website and boost your web traffic.

      -P.S