Website Speed does impact your SEO and here is you how can optimize it

Website’s Search engine Optimization (SEO) can be impacted by many reasons such as using the right keywords that can help you get more eyes on your website. Your website can also be affected by the loading time so if your website is loading at the expected time which is 3 or 5 seconds then the website is optimized but if the loading time is more then it will influence your website performance. 

The loading time on your website will determine the search engine rankings so a website that loads in just a couple of seconds will be ranked higher compared to the other website that doesn’t load faster. In this article, you will understand ways that will affect the user experience and how the loading time can impact your SEO strategy and how to improvise. 
  
User experience affected by the loading time of the website:-

As the internet is getting improvised with greater speed and scalability now users don’t like waiting on any website to load and even you must have jumped on to other websites if the website that you are trying to see is loading slow. In this generation everyone wants the website to load faster and the service provided them should be faster. People have now less patience for the websites that take time to load and thus the reputation of the website is in ruins.

If the website is slow then the user will not even end up checking out the content and if it is an E-commerce website then the purchasing will be also at a low rate. Websites that have higher bounce rates then such websites need to find the weak link so to eliminate it out of the website. Website who have higher bounce rate contribute to the poor user experience. 

A website that takes more than 2 seconds to load are in more chances to get higher bounce rate so lower the loading time is, the better will be user’s experience. You can check here to see your website loading time and performance. Enter your URL and then test it to check how long it takes for your website to load and it will also give you tips on how to improve the website. 

SEO getting impacted by the loading time:-

Yes, the loading time can impact your SEO because even the Google has made it clear that the website’s ranking will be determined by the loading time of the website but it is not clear that how much impact it will make. Moz had made a study to see how the website speed will impact the search engine results by assembling 100,000 top results for random search queries and then tested time to see how much these websites were optimized. But surprisingly they didn’t find any correlation and found that Google was using Time to the First byte to determine the search results. So basically it is the time between the website’s server and the connection attempt made. So the website’s TTFB will be affected by two main variables which is visitor’s internet speed by seeing how much time it takes to establish a connection to the server and the server’s performance as to how much time it takes for the server to process the request and how much time it takes to answer. Now you can’t depend on the visitor’s internet speed so to improve the TFFB is improve your overall performance of the server. 

Tips for optimizing the Website’s TTFB for better Search Engine results:-

When it comes to improving the website loading time then there are a lot of ways to do that but with TTFB there is a lot of limitation as to improvising the speed of the website because it is greatly influenced by the server’s performance. 

Web Host pays more attention to the performance:

Look out for hosting provider that majors in delivering great performance to the website. Not all the web host services are equal so find those web hosts that will cater to your website requirements. 

Content Delivery Network:-

Content Delivery Network is the data centers which are all over the globe where you can store the cached copies of the website so that when someone tries to access your website then the nearest data center will reach them.  So this will create less strain on your servers and provision better loading time of the website for your users and visitors. 

Even though if your website takes 4 seconds to load but the content is outstanding and the TTFB is speedy enough then the website will rank highly. You need to make sure that your website is overall well optimized instead of just focusing on certain elements because you don’t need your website to be disappointed at other aspects your website lack in. So to improve your Search engine Optimization you will need to decrease the TTFB as much as possible this will be possible by finding a better hosting provider and integrating Content delivery network to your website.  

Understand Why Web hosting is slowing down the site loading time that can give a kickback to the traffic.

A website can give you a fortune if you set up your website according to the market standards and when I mean Market Standards it may relate to anything that features on the website. Design, Images, fonts, website loading time and much more but here on this article we will discuss the Website Loading time and how it can be a huge drawback for your Website. A lot of things can happen in seconds so a website should keep up to that speed and latency so that the viewers can get a great experience. But a Slow website or a lazy site will diminish the count of visitors and conversions rate.

Let’s learn as to what factors are holding things down!

Slow Servers:-

Slow Server can be a huge problem to your website. Make sure that you choose a server that will instantly load the data for you. The server is like Electricity, when you want to switch on the light bulb you will have to first have electricity that has a power like a lightning thunder.
Thus, Server should have a high latency speed so that it quickly loads the data. 

Location of the Server:-

It’s a simple understanding that further the destination, the more the time it will take to reach. So while you are setting up the website make a strategy as to what customers or viewers you want to target and according to that, you should set up a server location. Data is fast but if you see it practically it will take time to reach if the viewer is far from the data server location. 

Large Size Images:-

Many want their website to be loaded with high definition images that will make the website more attractive. It will be possible to put images but it will slow down the loading time of the website. To find out and to optimize image google pagespeed insights tool is the best tool.

There are many tools that will help you compress the size of the tools but you can use Compress Image (http://compressimage.toolur.com/). 

Code Density:-

There are a huge number of codes behind the website which is one of the reasons of a slow loading time of the website. If you know what HTML (https://en.wikipedia.org/wiki/HTML), Javascript (https://en.wikipedia.org/wiki/JavaScript)  and CSS (https://en.wikipedia.org/wiki/Cascading_Style_Sheets)  are then you may know that there are a lot of codes on your website. 

Redirects:-

If you have a Redirect to the website then it will be like loading the page twice but if there is a good strategy to do that then okay but its better you avoid redirect on your website.

Bunch of Plugins on the Website:-

                     

The more the plugins you add, the more the time it will take time to load because every plugin will have some CSS file or some javascript to load. Add Plugins which is necessary because if you are operating a lot of plugin on your website then it will slow down the website drastically. 

Outdated Content Management System:-

If you are using Wix, WordPress, Wix or Drupal to manage the website then you will get a regular popup asking you to install the latest version of the software. It is recommended to update because they must have eradicated any error or issues related to the CMS which ultimately speed up the process of the data loading time.

As you have read the points on how to maximise the speed of the website you also make sure that the website is as attractive as it should be. With the fear of slow website speed don’t remove all the plugins from your website or don’t stop adding images on your Website with a best web hosting service. Add what you want but just keep in mind that you keep these points in your head while setting up and also while managing the website.

You will also love to read:
 What Should Be the Ideal Domain Name Strength?
 How to build an attractive and user friendly website for your business.
How to Write Great Content - Practices for Improving Your Website's Usability. 

Explore Top 8 tips for a beginning website which can improve the website performance to increase sale.

Many people wonder why they aren’t getting any customers on their website and try various solutions to increase their traffic and sales. A lot of people invest a lot of time and efforts in creating a website for their business but often fail in achieving the target that they set to reach.

There are many aspects to increase the traffic and sales but the wisest thing will be to identify the core problem and start working on that so that your plan goes for a long run instead of failing in short period. Don’t worry if you are facing problems pertaining to your website because it is common for any beginner to face these problems.

Now let’s learn on how to rightly web host your business that will, in turn, increase your sales and traffic to your website.

1. Title and description should be Catchy:-

If your website traffic source is search engines than make your title and meta description meaningful and catchy. When anyone searches something on a search engine and your website is in SERP than your 70 characters tittle and 160characters will decide whether that user should click on your website or not!

People when they show the website they read the content depending on how attractive the title and description is, therefore, the title should be short and crisp, fresh and unique. Once you master the art of title creation your article will become much more interesting which will grab the visitor’s attention.

2. Rich Website for better user Experience:-

“The first impression is the last impression” once a user fall on your website the look and content richness will keep the visitor engaged with the website. Your page has the ability to explain your website so does the customer needs. Having colorful and worse UI can’t keep your user happy. Minimalistic design with better UI is always a good option for any website.

Keeping a sitemap on the landing page will give the easy surfing option to the user. If you have a one-page website or very few no of pages then the sitemap is not required. Easy navigation with help of graphics always keeps the user busy on your website.

3. Website should be Fast:-

According to research, it is been observed that there is 11% decrease in traffic when the website takes a long time to load. The website should be optimised in size and page structure so that it doesn't take a long time to load. Often when there are large file size images, videos and plugins can lead to delay in loading of your site.

You can compress your files and complicated script with the help of zipping such as G-zip. The best option to check your page speed is Google pagespeed insights tool. It will suggest you the solution and possible optimisaion to make your page load faster.

4. Social Media Platform:-

Social Media is a blessing for many business modules because it has made the website and the content easily available for the people. Just because you have created a content that doesn't mean people are bound to find it thus sharing it on the social media will offer a higher chance of people finding out more about your website.

This free platforms will make your business more visible and reachable. Use social media platform to be social with your user not to sale them. Posting useful information with the update will help your business to reach more audience in free. Providing offers and deals on your product can be viral by social media only.

5. Blogging / Video / Guest Blogging:-

Blogging is coming under social media platform only. Writing and posting a blog in the prospect of a user will help a user to understand your business better. You can educate a user about your product or service only with the help of blog or Video.

A video will provide more information in a short period of time, so you can create and share more informative video on video sharing sites such as YouTube and Dailymotion. You can also share PDF file and infographics also.

Guest blogging is another best way to increase the speed of your traffic and sales but nowadays the Guest blogging reputation has gone down because of the spammy tactics writers pull off on the guest blog. Therefore, carefully structure your content so that you don't have to face stiff penalties.

6. SEO:-

SEO will help you effectively boost traffic to your websites which is a worthwhile practice. Many People practice SEO for their content because it helps boost the organic traffic. The considering point is SEO will give you tons of free and convertible traffic every day. SEO is a time taking process but following proper SEO strategy help you to rank on the top page.

Just don't rely on websites linking you back but instead create interlink that is useful in SEO but it will also help you creating traffic to your site and ultimately it will also generate sales for you.

Doing black SEO without following webmaster guideline may threw your site back in search engine result page. You can read our previous blogs for an effective SEO blueprint-

How to create a search engine friendly website

Amplify Your Business With The Help Of SEO.

How To Promote Your Business Online In Free.

7. Advertise:-

Well, Social Media Marketing, Display Advertising and Paid Search are the best ways of increasing more visitors to your website and getting the site in front of the people. But is chargeable, so keep this option for last, but if you have a good budget and you want instant business pickups than go ahead with paid advertising and kick start your business form the very first day of your website launching.

Make proper strategies according to your goals so that you spending your money in paid search works perfectly work for you. As your investing funds to get traffic for lead or sales make sure you are getting the right traffic and you are reaching the right audience. Invest some time and do so RND about your paid traffic to avoid fraud click and unsound traffic.

8. Other sources:-

Referral Traffic:- Your Content should be rich and unique so that you don't have to woo people to link back to you but instead create a great quality content that the other websites should be eager to get linked.

Comment a way of engaging with people:- Engaging with people will increase the brand image which in turn will put you out there by getting more recognized amongst people. This will ultimately increase the traffic to your website. But you should be careful about one thing is that you shouldn't comment any spam link or unrelated website which might increase the chances for your website to be blocked.

Email Marketing:- This might be a traditional mode of creating traffic but it is one of the most effective ways of creating sales and traffic to your website. But make sure that you don't send unnecessary daily emails to the customers which might put you in the spam list.