Read How Blogging Helps Your Business

The holder of organization select blogging as their marketing strategy. Since there are various obstacles related with blogging, like searching for a good writer, determining what contents to write about, understanding how to post, dividing content, keyword density, etc. Yet, blogging has plenty of advantages for your business when it’s executed properly.

Here are 5 Advantages of Blogging!

1. Offers Less Customer Recovery :

Business holder utilizes blogs to boost traffic to their websites and produce their business leads. Businesses are decreasing because of their direct mail and telemarketing. Many businesses are tend to choose blogging and inbound marketing. The research presented that blogging is an inexpensive mode of increasing audiences liken to other standard actions like telemarketing, pay-per-click advertising, trade shows, emailing and many more.

2. Blogging Boosts Website Traffic and Subscribers :

Blog is a medium where you can share your ideas and data related to your business and services. The more productive data you present in your blog the more audience, you will attract to your website. Yet, blogging has the individual potential to raise the traffic to your company website, as a result of that maximizing page views and hits as your business get more publicity.

3. Sales Raises :

When you post productive and instructive content uniformly in a blog on your website then automatically website traffic raises and it indirectly leads to growth in sales. Blog is the platform via which we can inform the people more about our business, our products, our services and so many things. Many businessmen utilize blogging medium for maximizing sales and expanding their business.

4. Brand Awareness :

Blogging is an inexpensive platform to inform people what we are? And what we do? It leads to getting people know about your brand online. When we write a blog for our business then it assists to raise the marketing of our company and it widen awareness between people about our brands and services. When we share our blog on social media websites, then automatically traffic grows.

5. People Get Knowledgeable :

A business blog is a conclusive way to upskill your visitors and customers about your services. Your content blogs will raise and generate attentiveness in your business and offerings. Usually, people get exhausted by continuous emails and phone calls. Blogging is a unique way of expressing our thoughts and services in front of people in a different way.

6. SEO Advantages :

Having a website of your business should accept some traffic and some leads from the traffic and some business from the leads. However, blogging will support your website to get visible in the search result. It is the perfect method of boosting sales, customer acquisition, getting more traffic and business.

Now the prime question of this blog should be how can we own a blog?

Before that, you have to face another question that is do you have a website for your business?

If your answer is “YES” then it's WOW, but if your answer is “NO” then you have suggestion will be to have a website for your business first. But don’t worry, you have a blog site without a website also.

There are lots of free blogging service providing free blogging for your need, such as Blogger, Blog.com, Wordpress, Squarespace, Wix and much more. You can go for any free blogging service. But if you have a website then you can go for an own personalized blog for your business.

Avoid Basic Mistakes To Prevent Website Failure

Countless websites are available on the Internet but not all of that offer a satisfying experiences. Yet there are websites that can be set as an examples of worthwhile websites. Certainly, not everyone can invest millions for brand awareness, marketing and advertising to reach out to the end users, regardless of how bad your site experience is, right? That indicates you have to be extra acute, offer more satisfactory than the others, and avoid basic mistakes to see your website (and business) take off. Take care of these three basic mistakes to prevent from website failure :

1. Time-Consuming And Old-Fashioned

Majority of small business holders are like “if something is reasonably successful, there is no need to change”. That traditional direction might be helpful in few conditions, but web design does not follow the same. To rival, a website requires frequent updating and maintenance. That means it should regularly follow best practices for site navigation, layout, and design to boost usability and SEO boost. As technology consistently upgrades, it may require modifications in your website. Latest business trends require updated website. Your old websites with flash can be out of race, and these consequences pieces of your website may seem torn in latest browsers. Maybe worse, they can delay your website to a crawl, make it hard to direct, or avert users from watching major elements of the UX. Time-consuming and rarely updated websites too lower the position in search results, as search engines consider that rare updates compare to past data that’s low relevance to the searcher. To avoid these website loading issues, update your site frequently. Add a blog on website and write blogs regularly. Change the entire visual of a website after certain years to retain it concurrent. Certify that images are big sufficient for latest, higher resolution devices and monitors.

2. Non Responsive Website

While creating a website remember that responsive website is a core necessity. As every single person is using mobile phone for any kind of browsing. Talking about old-fashioned website, avoid creating anything which seems impressive on a desktop or laptop screens, but does not transform same on mobile phones. Although recent mobile phones are very superior than their predecessors at presenting data on non-mobile optimized sites, the experience is yet quite clunky. Website data expands beyond the boundaries of the mobile screen, gets too tiny to read, and may bound functionality. Actually, according to survey, the count of people accessing the web through mobile phone is larger than the count of desktop users, and it is increasing rapidly. If your website is not responsive for mobile phones, you may be stopping your new likely visitors from visiting. So make sure that your website is mobile friendly that anyone can access it from any location across the globe.

3. Complex & Vain Content

When you search on Internet for something and you get that search found but result of that search is hard to understand or not appealing. Perhaps, this is because excessive use of content stuffing, slang, or grammatical mistakes. Even bad, you refer a website exploring for something particular, but there is no such appropriate content available on that website. Many of us had faced this issue. This is the biggest reason visitors exit from your website without walking through website. Consider you have zero knowledge related to your own industries business. And then think how to grab attentions of visitors to your website. How your website is answering to visitors queries. Is your website offering data that both spots the problem and describes solutions. If you have Blog added, then do you write blogs for beginners, learners or for expert levels? Can everyone understand your blog? So do regularly write blogs and keep consistency in your writing language. Use graphics content to enhance your website traffic.

Hope that this article helps you increase your online audience through website. And by avoiding these above points your website can stands on higher rank in search engine results. If you haven’t created website yet, then visit HostIndia for your website Domain Registration

Guidelines To Start Your Professional Website

When you enter into a business world, make sure you qualify all the professional needs. And having a business oriented website is one of them. If you are having it already, then cheers for your professional existence in the business world. This guideline will help to them who wants to introduce their brand on online platform. You are a business professional, a savvy business person, who understands how to convert inputs into outputs. For your online existence, the very first orders of business will spin around designing and introducing your website. And the best part is, you can create your own website however you don’t have knowledge of web design or coding in HMTL. Yet its feasible and time consuming in initial stage as you don’t have mastery in this field.

Following are some guidelines that will assist you to build your first professional website successfully.

1. Pre-Plan Before You Start

Lack of planning can be the major hurdle to start a business website. So before start actually start designing a website, start planning it. Review the structure and functionality you require on website. Few points to follow while pre-planning - start writing your ideas on paper, start doing analysis, take references from your competitors website, do not copy them, mark your unique identity, gather all requirements to showcase, highlight your USP, collect product images, copy, and other content prior to starting and the action will go much faster.

2. Keep It Simple

A fussy, clutter websites are intolerable for users to handle or to find what they are looking for. So make sure that you have simple, unique but attractive designs for site that is user-friendly. Certify that your site is easy to navigate from any webpage of website. Include navigation at header and footer. Your contact details should be easily available for users. Keep it as simple as possible and let your business speak for itself.

3. Put Realistic Objectives

Determine what you desire your website to perform. Ask following questions to solve your objectives based on your requirements. Are you after sales conversions or are you accumulating leads? Is it only about increasing brand awareness? Do you want to integrate any apps? The answers to these questions will support you to describe the grade and functionality of your site. For example, if you are running Restaurants, then it should have menus and event calendars, but not certainly eCommerce. Consider your website as a visitor would. What and which features will lead them the serious satisfaction? Are you planning to incorporate blog also? Some features can be managed by integrating a widget and some may requisite custom coding.

4. Outline a Budget

It is always better to remember that you will requisite to outline a budget. Understand that you will have to spend something; nothing can gets for free. If you’re creating website by own, then your thousands of money can be spared. You will need to buy a Domain Name, WordPress Hosting, WordPress Theme, that all together will cost you couple of hundred dollars. But, appointing any expert designer, will charge a sizeable numbers. If you follow the actions with a budget keeping in mind, you will more than probably be able to stick to it.

5. Keep Eye On Competitors

To be on the peak of services in your industry, you have to understand what your other competitor is up to. Examine your competitor’s websites and refer if anything innovative or new from their book. Don’t copy any design elements straightforward (and you shouldn’t), instead you can take ideas as there is nothing inappropriate with follow few features and functionality. As you both are competitors to each other so certainly you both share the couple of similar services, means what suits for them can surely appropriate for you.

6. Discover SEO

SEO i.e. Search Engine Optimization, that is one of the very powerful part of doing business on the web. SEO aids to upgrade your visibility with search engines and bring organic traffic (i.e. unpaid) to your site. The right SEO plan will drive striking value to your marketing performances, so knowing what it can (and can’t) do, is forever a better objective. Google Keyword Planner or Keyword Tool these tools will help you to do keyword research. Follow the latest updates of SEO to know about it as it changes often.

7. Try Open Source CMS

There are multiple open-source CMS (Content Management System) are available online among them WordPress is one of the most strong and handy CMS. The profit of using WordPress is that there are thousands of developers and users across the globe who can work with it, so you are permitting yourself lots of flexibility at the start and moving ahead. WordPress is perfect fit to go whether you wish to design your website by own or appoint an expert web designer. WordPress is the very often used CMS so there are enough of designers and developers that savvy to work with it. WordPress is easy to gain knowledge by your own. You will require to buy web hosting and install WordPress onto your web hosting account. HostIndia is satisfactory option for hosting WordPress.

8. Design Mobile-Friendly

You may have heard ‘responsive website’ somewhere, that actually indicates your website will require to be mobile friendly and be correctly visible on any devices. Now the mass of people access the web with the mobile devices, and use them for online shopping, any search on google and so many other usage. Search engines recommend mobile-friendly sites, so it’s to your individual benefit to certify that your website is mobile-friendly. Many CMSs like WordPress present responsive themes/templates. While designing, consistently review your website on each of your mobile devices to ensure it looks impressive and operates as it should.

9. Avoid Flash/Music
Flash is an ownership compressed animation technology, developed by Adobe. It’s attractive but not supportable with many devices, like iOS (Apple, iPhone, and iPad). And it is takes lot time to load as it is heavy in size. So many people have switched off the Flash on their devices or computers, so try not to use it. There are many other options available, use them.

We hope that these above guidelines will help you to build your website by your own. And if you have any queries then please feel free to contact us, HostIndia offers affordable Hosting Plans.

Few Things To Be Considered Before Migrating To Cloud

Presently, each company’s motive is to migrate their business to the cloud, however the question is still persistent that “Are they set to migrate to the cloud?” There are various features offered by cloud yet all companies require to be set before the relocation can be perfectly done. To obtain extra from the migration to cloud, here are mentioned some requisite tactics which require to be executed before relocating to the cloud.

Does Cloud Contains Each Resource To Assist Your Requirements?

The very initial point to know what resources you would require to report your relocation to the cloud. Throughout the analysis phase, explore which hardware your business using already and then all you would want to relocate to the cloud effectively. You require to consider your web servers, storage capacity, databases, applications, besides with the other required components. Currently, many organizations are depending thoroughly on AWS Services, like Amazon EC2, Amazon S3, Amazon Glacier, databases like RDS, Aurora, and so many. With this you need to examine your business needs and the resources offered by AWS inside cloud. The motive of behind this is get to know that are these resources sufficient to handle your deliverables.

How Software Licensing Functions?

After migrating to the cloud, you may require extra licensing for your software, that may or may not be available during your requirement. So this need to be discussed with the Cloud Service Provider during your cloud migration analysis phase. BYOL i.e Bring Your Own License – is supported by AWS. So the licensing might look like a heavy move, containing sizeable economical allocation; ensure that you take advice from your legal and business team before concluding the checklist of software to me shifted to the cloud.

Which Application Move First?

This is an important point need to consider cause a company can have a chain of applications, that need to be shifted to the cloud. At the time of moving phase, a company has an alternative to proceed all things in just sole instance or relocate heavily and leisurely. If you are going to relocate later then you might need to discover the high priority applications to be migrated and rest will be followed by them. Otherwise, you can endeavour and proceed those applications which have least complexity and dependencies. So that post relocation, there will be least effect on production and operations.

How Do You Utilize Scalability And Automation?

Scalability and Automation are the key features of Cloud amid the other benefits. If you are using AWS then you will shortly discern that you have the chance to build a scalable infrastructure, exactly at the starting phase, which can aid increased traffic, meanwhile permitting you to keep efficiency model. You have a freedom and flexibility to scale up and down, relying on the resource availability. These are few worthy talks which can be considered, exactly at the time of the preparing phase, as these are key components value thinking eventually.

How To Execute The Transition?

Migration to the cloud is not as simple as it sounds. It is requisite to determine the relocation strategy and what will it require. There are many evaluative planning which goes into deciding the set of cloud service manage; a company require to find out the benefits and disadvantages of all cloud service before any action. 3 major cloud services are – public, private, and hybrid. As per the requirements, cost, security, and other elements, a company can reduce the possibilities and select the perfect apt.

Does Workforce Need To Be Taught To Work In Cloud?

As this might look to be somewhat magnified, its however important to teach your employee to work on Cloud extra smoothly and effectively. At initial stage, employee will face difficulties to use as this will be new domain for them. Discover which team member will go on board initially. Then build detailed training manuals to guide them to improve and acquire the cloud services.

If you have any queries related Cloud, AWS or any related services then feel free to connect us. Our certified AWS Team will provide as much guidance and support as you need with your AWS solution. Whether you're new to AWS and don't know where to start, or if you're already using AWS but need help monitoring and managing your environment, HOSTINDIA.NET's Managed AWS provides comprehensive solutions to meet your needs.

Understanding the Page rank and the Domain Name relation:- Hostindia.net

Again struck with the same Page ranking problem?
 It's a wide topic to cover on a single page. Come on let's get some quick look on the domain name impact. The impact can be in both ways positive or negative. Domain name if chosen correctly gives the best rank in Google search result but if poorly chosen, it creates a lot of hassle for ranking.

Google is continuously putting one foot forward to avoid sites with unorganized links, poorly optimized content, and outdated SEO techniques to rank up in #Google's #page #rank. all this is for the user's aid. To deliver what a user is actually searching, instead of giving pages with the optimized keywords.

There is a good example in my mind for this when I search for information about any product online, always the company profile and pricing chart of companies selling the exact same product pops up in the search result. Well, I'm not looking for this! could you not come up for a minute? Is my reaction to those results.

Thus #Google is trying to avoid situations like this by introducing various policies on search result optimization. EMD (Exact match domain) is the latest algorithm launched by Google. You have a business of clothes and your domain says clothesonline.com its the exact match for your business name and definitely keyword rich. Still, it's not gonna pop first in the page rank, OOH WHY?

Because even if your domain is the exact match,  Some of the top listed domains on basis of EMD  don't even have a backlink profile, and their corresponding websites are terrible. Thus Google analyzes the site on the basis of its content, the backlinks and the authority of the site, and then rank it. If all of these requirements are matched then your site will come up as per your user engagement and the ratings of business. A fast growing business always has a fair amount of user engagement. 

The Best Domain Name

How domain name plays a role here, no matter what Google does, online surfers love to click on the links or URL with the keywords that they are looking for. So there is no harm in keeping your domain name keyword rich and keep your content updated so it will give you the great page ranking. without even trying for it.! its that easy but very few get it right. 
great content
a good domain name
keywords optimization (not in excess)
Regularly updated site 

that's it..!!! 

For any queries comment below. YES, I am happy to help!

In my next post, I will try to explain the other part of the Page ranking, the domain name variations for your business necessary or out of pocket? 

-P.S        

Top 6 Tips to choose the best domain name for your business.

Hi, everyone, I am back with the interesting tips and tricks for your small business, to grow it biggest amongst all..!!

Today lets talk about the most basic thing for a website to go up on air, what is it? Of course, my blog title says it all. It's the “Domain name” the name of your baby website.

Domain name is the name by which everyone recognizes the business online. eg. Hostindia.net

It's not hard to choose a domain name, but a little tricky task, we need to take some small things into consideration before picking a domain name.

I have listed the top 6 tips for selecting a perfect domain name for your business. You can follow these tips to get most out of your domain name.

1. Quickly Recognizable:
   Domain name is the main asset to reach your website online. It is your brand name.
   So always make it a point to select a domain name that is short, and related to your business.
   If you use short forms or numbers in your domain name then it might be difficult for your customers to understand. For example. If you put short forms your clients may misspell it and will be directed to another business. Also totally avoid the use of numbers and hyphens.

2. Easy to remember:                                                                                                                  A domain name must not be hard to type or recall, as we know customers do not have the habit to write down each and every website address they visit.                                                            Even if the content of web page was fairly liked by the customer, later they could not recall what site he/she visited then its a big loss in your direction.                                                            Use ideas such that it represents your business, keywords make best business names.               If you have a coffee place, the customer will search for keywords related to which coffee you provide, area name, cost, the menu will be the main focus.                                                                   You can target the audience as youngcoffee.domain ,                                                                                                                       coffeehouse.domain,                                                                                                                      mumbaicoffee.domain etc.                                                              Before jumping to the conclusion you have to check if the domain name you like is not a copy right or a business name. If it's not taken by anyone else you can register through that name. Hostindia.net provides a tool that helps you check the availability of your domain name, also if that domain name is not available, it gives suggestions of the nearest possible variation in extensions.

3. Unique:
   Your business is unique so must be your domain name. For easy identification and less confusion.

4. Not close to brand name:
   If your domain name is similar or close to any big brand with a different utility, you may get traffic to your website but not meant for you. Distinguish yourself as a separate brand.

5. Rich in keywords:
   Give time for researching your domain name. It must have rich keywords. For a coffee shop, the keyword variation may be wide, you have to analyze your surrounding and fix which words are mostly used when people relate to a coffee shop/(your business). Target your location (area of business) because it gives you maximum traffic.
   Ex. Cold coffee place
   best coffee
   cheapcoffee
   coffee near pune
   ritucoffee
   famouscoffee,

   coffee combo etc..

6. Use good domain extensions:

Domain extensions play an equally important part in website's success.

Choose a domain extension wisely, you have to use a fitting extension for the domain name.

Those days are long gone when people only knew of .com and .net.

Today there are thousands of domain extensions available, and specially tailored for your business profile. It gives you immense credibility and high page rankings. 

Some mostly used domain extensions:

.com - For any purpose, used most widely all over the world.

.net - For the networks and technology related business and companies

.org -For organisational purpose 

for more generic domains you can visit: https://www.hostindia.net/domain-prices.php

The latest released domain names that worked wonders for new businesses are:

.photography- for professional photographers, camera sellers.

.siksha- Its new domain name for educational purpose

.asia- The extension which helps you take your business beyond the boundaries.

.menu- For fabulous lip smacking menus and restaurant places

.plumbing- For the nearest reach to your plumber and other household help.

.guru- For the tech savvy or the business experts.

.clothing- Clothes of every brand, you stand out here.

.jobs- Represents the job we all need.

.club- The fun domain name for fun lovers.

For any more details or assistance regarding the selection of domain names, you must not hesitate to ask. We will be happy to answer you and suggest you the best domain name for your business or personal requirement.

If you like the post do not forget to share the valuable information with your best buddies.

-P.S          

Importance of Control Panels ( Cpanel and plesk) in web hosting management..

Every web hosting user is aware of  'control panels', by name may be?

Do you know what it does? neither did I. 

I dug deep into sources and here it is what I got, as promised sharing the insights with you now.

First of all, #control #panels what are these?

Managing multiple websites is very difficult as a website owner, to solve this hassle control panels are used. These panels give us complete control over the system, without the need to run codes every time. It is an Admin user interface. Where not just the admin but the hosting client also has the power to manage small thing their way.

Control Panel is a completely web-based interface which has the capability to manage your web services from a single location. These web based control panels can manage everything such as email accounts, FTP accounts, file management functions, the creation of sub-domains, disk space monitoring, bandwidth monitoring, create backups and much more.

The web hosting control panels provides an elegant solution to Linux newbies to host multiple websites on VPS (Virtual Private Servers) and Dedicated Servers. This kind of hosting panel offers easy to use management software’s to simplify the process of handling servers without the need of expert knowledge of sever administration.

The most famous and powerful control panels are cPanel and Plesk. These two popular panels are paid software’s and hosting provider will charge a monthly fee for installing it on the server. Fortunately, there are few more alternate open source control panels available to download at no cost with similar features.

Now, let’s move further to explore the 2 most trusted control panels one-by-one. 

1. cPanel

cPanel is a Unix based hosting control panel. The Graphical interface helps you to manage your Website and web hosting accounts very easily and quickly. The automation tools are designed to simplify the process of a website.

cPanel give you a complete control over the various aspects of website and administration through a standard web browser and also streamlines the process such as Creating database, setting up an email account and auto responder and managing website files.

Cpanel client view

2. Plesk

Plesk is a hosting control panel similar to cPanel which allows you to manage your hosting account through a web-based interface. 

This panel can be used with VPS, Shared and Dedicated Server. Plesk also enables you to control thousands of virtual host under a single machine. The control panel allows you to automate many tasks which in turn reduce the time, cost and resources. It also increases the profitability, efficiency and customer satisfaction. Control panels make your hosting plan most reliable

Features: 

1. Create FTP account for users.
2. Manage and create an email account and databases like MySQL and PsotgreSQL.
3. Add domains and subdomains.
4. Restore and take backup of files.
5. Manage DNS and other resources.

This is the client view for the plesk panel:

Plesk client view

This is it for now, If you want some more details, I can surely get it to you just ask your doubts in the comment box below.

keep reading..!!

-P.S    

VPS and its importance/ VPS how to choose the best plan/ VPS the small business manager.

A VPS ( virtual private server) is a virtual machine sold as a service by an Internet hosting service.

It is essential this way to bridge the gap between the shared hosting and dedicated servers.

It's beneficial to the business that is big enough to outgrow the shared hosting package limits but still small to afford the high prices of the dedicated servers.

In shared hosting, a single server is segregated according to the customers need and price comfortability. It is a very cost effective way to the business or startup companies having not too many needs. A satisfying small group of customers and clients interacting at daily basis.

As soon as the startups grow its necessary the hosting plan to grow with them too. It means that the limited bandwidth and restricted web hosting space becomes less for them to operate from. They need bandwidth and large hosting space many domain names and also their control panel stuff.

The VPS means Partitioning a single server to appear as multiple servers. And giving control to each server to boot itself separately. Its a best way to run any business by using VPS hosting

but there are loopholes in choosing the good hosting provider.

How to decide which hosting provider will be good for us? We are going to help you with that only.

Virtual Private Servers

These are tips for you to choose wisely and cross check what features you need are available in a package. Every company gives a good show about their good features, to know more we need to dig deep.

First of all never fall for cheap things at an instant. There may be hundreds of companies saying that the product is cheap and reliable. But the point is, are we actually looking for just the price or comparing the whole package. Just because a company advertises cheap virtual private server hosting doesn’t mean they will actually save you money.

Things that we need a good VPS plan. Are mostly the bandwidth and the unmerited traffic, these two things give us the fast load time for our website and an extremely high deal of convenience when dealing with a lot of existing customers who have good interaction with you on daily basis.

• Sufficient RAM: not having enough RAM will slow your website's page load time. This also results in decrease of the number of software's that you can use. The slow responsive websites are frustrating and also discourage the customers from visiting again. Because customer perception comes from your own website's performance at first.

• High bandwidth: we were talking about this bandwidth for quite long, what is it actually. Bandwidth means the amount of information that your site is allowed to transit every month, it is included in the package. And a limit is already set, If you go overboard then the service provider will suspend your site till the rest for the month, but it rarely happens. Because set limit is at least twice more than you actually use it.

• Disk Space: Disk space is the memory space provided by the company to store the pictures, videos, texts that are required to run your website. In short your website's on page information.

• Customer support: VPS hosting is not easy to track single handedly, Always prefer a provider that gives you full or at least maintenance support from their side. We hostindia.net give you the best support and 24*7 assistance on any problem. 

• Up to date top notch servers: the younger the technology faster is the work performance, if you opt for a cheap service and save money, then you will definitely pay for it later. The slow page load time and frequent down time is a sign of old servers.
  We hostindia.net give you full control over your working environment and the best technology. No downtime and fastest page load.

When we are looking at hosting package that is custom made for users, it has specifications say the disk space, the ram, the bandwidth limit and also many hosting companies have the addons as cpanel or plesk panels to give additional power and control through their service.

Benefits of the VPS servers:

The first benefit is the price difference that it gives between dedicated and the shared hosting package.

It has all the advantages of a dedicated server with limited features but reduced price,

For example it gives us the stability to automatically reboot our system, but VPS packages do not give you the complete authority over the bandwidth. We get a reduced bandwidth but this is acceptable because of the benefit that it provides.

Hoping that your doubts would get clear with this post. For more details keep reading.

In my next post I will explain the the usability and importance of control panels (plesk and cpanel)

I will always be happy to hear from you, you can ask any questions by commenting below.

 Please like or comment if its useful for you. You can even request for posts, I try to put them as early as possible.

-P.S

Wondering why do we need SSL certificate for our website, here's the answer..!

       

   SSL(Secure Socket Layer) certificate is nothing but the 128- bit encryption, the method of securing your website for your valuable customers.  A large percentage of internet users leave websites when asked to provide any information about themselves, simply because the website was not a secure website.

Security and SSL certificate

There is no better way of building users' trust than by enabling SSL and getting it installed for your website.

If you are transmitting sensitive information on a website, such as credit card numbers or personal information, you need to secure it with SSL Encryption. 

It is possible for others ( I call them, hackers) to see every piece of data unless it is secured by an SSL certificate.
Thinking from a customer's perspective, I will always choose to browse a site or purchase from it only if it keeps my account information safe.
Now returning back to answering your question, To find out if you need an SSL certificate for your site or not.

Now let's focus on these points:

• Is my site an e-commerce site that collects credit card information from its customers?

Frankly speaking, if your answer is yes, then HURRY..! you might be loosing a valuable customer right this second! More and more customers are becoming online shoppers and won’t buy from you if you don’t have an SSL certificate installed.

Your customers are providing you with very important and personal information that allows access to their hard earned money. If an identity thief gets access to your customer’s credit card information because you didn’t take the necessary precautions, it can be devastating to you and to your customers.

• Do I use a 3rd party payment processor?

This is very easy if you forward your customers to a third party payment processor (eg. PayPal) then it's not mandatory to get the SSL certificate installation. Still, security has its prime value and there is no loss in a little extra precaution.

Here you have to know it for certain that you or your site has no payment authentication, you just redirect your customers to the third party. The address bar should not display your domain registration name on the payment gateway page.

But on the other hand, if you accept the credit card information on your site itself, you definitely need an SSL certificate. There is no negotiation on this point.

• Do I have a login form?

Login form where you ask your customers to enter their username and password to log-in to a specific page, and when you are not using an SSL certificate, any attacker can hack their password. It is well known that users have same passwords for different accounts, thus an attacker can potentially compromise many other accounts.

If you let people store a password with you, you must take responsibility for protecting it, even if the security of your own site isn't critical.

• Where do I purchase an SSL certificate?

Great! So you’re now sure that you need SSL for your e-commerce or another type of site. How do you know what type of certificate to purchase?

All the SSL certificates provide you with the security of the confidential information, by providing you with 128-bit encryption and 256 bit SSL encryption strength.  It secures your domain name from any potential threat. over the years the use of SSL certificate has dramatically increased. Some companies simply need SSL for confidentiality i.e encryption. And some others need it to grow their customers trust them.

You can check SSL certificate feature and pricing for more details.

Purchasing of SSL depends on your business requirement.

1. Extended Validation certificate:

Validation has simple meaning that your SSL provider does a background check on your company, it validates the following things:

• Verifying the legal, physical and operational existence of the entity.
• Verifying that the identity of the entity matches official records.
• Verifying that the entity has exclusive right to use the domain specified in the EV SSL   Certificate (Extended validation)
• Verifying that the entity has properly authorized the issuance of the EV SSL Certificate.

                    If you have business sites with number of domains, or You are an E-commerce site and while your users enter a username and password to access your site, and you accept card payments, in this scenario you need the highest security level SSL, it's called the extended SSL certificate it gives a green bar to you web address. Yeah, customers notice that green bar, trust me!

2. Organizational SSL Certificate:

•  Where the certificate authority checks right of the applicant to use a specific domain name also it conducts some examination of the organization.

• Many business sites have the requirement of single SSL certificate to all of their subdomains (eg. info., systems.), for this, they can use wildcard SSL or say shared SSL service, it's provided in the organizational SSL certificate category.

• Shared SSL can be used to avoid the need for purchasing an SSL certificate. The shared certificate does not use your domain name. The server host name is used in addition to the cPanel username to allow a secure connection to happen.

3. The AplhaSSL and DomainSSL: 

•  Are the basic and powerful SSL certificates. Where the CA(certificate authority) checks the right of the applicant to use a specific domain name.

•  No company identity information is vetted and no information is displayed other than encryption information within the Secure Site Seal. It can be used as per your business requirement.

•   It's on you to decide to have an SSL certificate or not, but after knowing that the internet is continuously battling with security threats it's wiser to go with a security protection option rather running without any. Because it's our service that matters in the business most. 

               If you are satisfied with the above answer do not forget to leave a reply,  in the case of any doubts or queries feel free to ask.

 -P.S