Website Speed does impact your SEO and here is you how can optimize it

Website’s Search engine Optimization (SEO) can be impacted by many reasons such as using the right keywords that can help you get more eyes on your website. Your website can also be affected by the loading time so if your website is loading at the expected time which is 3 or 5 seconds then the website is optimized but if the loading time is more then it will influence your website performance. 

The loading time on your website will determine the search engine rankings so a website that loads in just a couple of seconds will be ranked higher compared to the other website that doesn’t load faster. In this article, you will understand ways that will affect the user experience and how the loading time can impact your SEO strategy and how to improvise. 
  
User experience affected by the loading time of the website:-

As the internet is getting improvised with greater speed and scalability now users don’t like waiting on any website to load and even you must have jumped on to other websites if the website that you are trying to see is loading slow. In this generation everyone wants the website to load faster and the service provided them should be faster. People have now less patience for the websites that take time to load and thus the reputation of the website is in ruins.

If the website is slow then the user will not even end up checking out the content and if it is an E-commerce website then the purchasing will be also at a low rate. Websites that have higher bounce rates then such websites need to find the weak link so to eliminate it out of the website. Website who have higher bounce rate contribute to the poor user experience. 

A website that takes more than 2 seconds to load are in more chances to get higher bounce rate so lower the loading time is, the better will be user’s experience. You can check here to see your website loading time and performance. Enter your URL and then test it to check how long it takes for your website to load and it will also give you tips on how to improve the website. 

SEO getting impacted by the loading time:-

Yes, the loading time can impact your SEO because even the Google has made it clear that the website’s ranking will be determined by the loading time of the website but it is not clear that how much impact it will make. Moz had made a study to see how the website speed will impact the search engine results by assembling 100,000 top results for random search queries and then tested time to see how much these websites were optimized. But surprisingly they didn’t find any correlation and found that Google was using Time to the First byte to determine the search results. So basically it is the time between the website’s server and the connection attempt made. So the website’s TTFB will be affected by two main variables which is visitor’s internet speed by seeing how much time it takes to establish a connection to the server and the server’s performance as to how much time it takes for the server to process the request and how much time it takes to answer. Now you can’t depend on the visitor’s internet speed so to improve the TFFB is improve your overall performance of the server. 

Tips for optimizing the Website’s TTFB for better Search Engine results:-

When it comes to improving the website loading time then there are a lot of ways to do that but with TTFB there is a lot of limitation as to improvising the speed of the website because it is greatly influenced by the server’s performance. 

Web Host pays more attention to the performance:

Look out for hosting provider that majors in delivering great performance to the website. Not all the web host services are equal so find those web hosts that will cater to your website requirements. 

Content Delivery Network:-

Content Delivery Network is the data centers which are all over the globe where you can store the cached copies of the website so that when someone tries to access your website then the nearest data center will reach them.  So this will create less strain on your servers and provision better loading time of the website for your users and visitors. 

Even though if your website takes 4 seconds to load but the content is outstanding and the TTFB is speedy enough then the website will rank highly. You need to make sure that your website is overall well optimized instead of just focusing on certain elements because you don’t need your website to be disappointed at other aspects your website lack in. So to improve your Search engine Optimization you will need to decrease the TTFB as much as possible this will be possible by finding a better hosting provider and integrating Content delivery network to your website.  

Things that bring the website down and remedies to eradicate this problem.

So many websites are overloaded with a lot of stuff on their websites such as images, links, advertisement, grammatical mistakes and what not. I am sure that you must have stumbled on articles that have a great info but is not structured properly. The advertisement is the most annoying thing to have on a website because it just keeps on popping in front of the screen and hides the content on the website. There are so many websites that make so many silly mistakes and doesn’t realize as to how it is affecting the website. If you are facing similar problem then first you have to learn the basic of any website and the basic is viewer satisfaction. Make sure that you don’t offer your needs first and let the visitor navigate your website with ease.

In this article, I will am going to guide as to what mistakes that you should avoid in your content and website:-

Slow Website:-

In this world, everyone hates a slow website because waiting for the website to load and then again wait patiently for the whole website content to load is pretty much irritating. Do you know that the viewers will only wait only 5 seconds for your website to load and if it delays then the visitor will eventually lose interest and hop on to another website.

Contact:-

If a website is selling a product or a service and there is no way to contact the customer support or if you want to connect with an author and there is no email id provided then such website is a complete fail. A website like this is making a dumb mistake because they are failing to retain its customers and readers. Make sure that you provide an email id or a contact no:- so that they can reach if they find any difficulty.

Advertising is a big Distraction:-

Let’s understand a scenario where you have written down a content and in the middle of the content there is something very important you want the readers to read but the advertisement on the page becomes so distracting that before the reader reads it, the reader is already distracted with the advertisement. What we can learn from here is that too much Advertisement will hamper your website in a very bad way so you structure the advertisement in such a way that it doesn't disappoint the viewer. 

Plug-ins:-

Now you must be thinking of adding a plugin because it will make your website more interesting and fun. But what about fun on a website where the website is loading slowly because of the plugin or most of the visitors are not interested in the plugin. Even if you want to add plugin then make sure that it is relevant to your website. If you want facebook followers or twitter followers then you can add a plug-in to your website but by adding an irrelevant plug-in where the visitor is not interested at all then it is a complete waste of time and space.

Grammatical mistakes:-

Don’t you know that most of the readers and viewers are very picky about the website content and the design of the website. But anyway here we are talking about the grammatical mistake made in content. You should add a built-in spell checker that will correct out your mistakes. If your whole website consists of poor structured content and tons of spelling mistakes then the visitor will make sure that your website is not been visited again and may share with others how poorly your website is doing. 

As you have learned as to what mistakes that bring your website down then I am sure that you will be implementing all these points when you are building your website. The most important thing is that while you are setting up your website make sure that you are able to combine all the elements in a website properly. Having a fast loding website able to hold a user more time. Somehow, your website loding speed is also depends on web hosting servcie, thelocatin of hosting and the user is also metters.

How To Make Your website Load Faster And Smarter.

In this era of digital age, it is very necessary to maintain a strong online presence. Having a website is mandatory, as it can be used as a marketing tool for making your presence felt globally. Kindly note a visitor will stay on the website only for a maximum of ten seconds. If the content is laudable and he/she gets the information required, they will stay or will navigate to your competitor’s website. So two factors assume great importance in a website – it should possess the required content that gives the visitor an enthralling experience and it should load faster. Imagine yourself scurrying to another video when the advertisement you cannot skip comes in youtube?

1.     Design An Lighter Website:

The first important step. The major reason, a page takes long to load is because the web page is heavy. It is mandatory to get rid of all the unwanted trash. A smaller web page will always bring laurels to your website and so it is necessary to delete the videos or images that are of less concern.

However, before taking the initiative, ensure that you take time to retain components that add value to your website.

Minimum plugin:

·      Having a large number of plug-ins can cause slow uploading of the website. The other disadvantages are security issues, and if a plug-in crashes, it may lead to technical mayhem.

·      You can measure server performance by disabling plug-ins. By this method, you can identify the plug-ins that can cause slow loading of the web pages.

2.     Compressing Web Page:

A complete web page will definitely take time to upload. On the other hand, if a website is compressed, it will load fast since the server need not send data during the upload. You can use compression algorithms such as
Deflate
Gzip

3.     Split Big Pages Into Small, More Number Of Pages:

The main reason for the slow nature of websites is because of the large number of web pages. Kindly find if the web pages in your site are too long. If so, then it is advisable that you split one large page into numerous pages shorter in length.
If your web pages are short, there will be no need for the visitor to make use of the scrolling option. And in recent times, the attention span of visitor is very short. Having multiple pages with respective titles will add to the style of the website and suit the attitude of the visitors

 4.     Source Code:

Do you have the separate scripts for all the pages? If so, then the website will take time to reload all the pages. You can, at best, use the external code, (in other words, a single code) for every page in the website. The code will exist in the cache, and the time required for loading will be less.
Minify CSS and HTML code including any inline JavaScript will save many bytes of date and make your website load faster.
If your site has any complicated script such as own search engine or tool you can place that code in below the folder. In the same way, we can add less in head section compare to the footer of the body section and avoid as much as you can.

5.     Extra White Space:

It is understood, white space is considered one of the favorable components of web design in recent times. It can give your website an attractive look if used at the right dimension. A large portion will take more time for reloading the pages. So cut down the size so that the server will find easy to load.

6.     Optimize Images:

Images are required in a website to make the pages attractive to the visitors. However, it is vital that the right format should be used. You can use many options such as Compressjpeg.com. Compress your all image with help of online Image compressor tool, this will make your image quality and size remain same but size will be decreased.

Regardless of the format, you should optimize the page and compress it so that the loading should be fast. A slow loading page will make the visitor go to the next website. So it is mandatory that even though you may have an attractive online presence, excellent content, the web-pages should be visible as soon as possible to the visitor.

7.     SEO Friendly:

For every business search engine is the main source of traffic which will drag tons of potential user to your website so your website must be structured in such a way that site will rank high in SERP(Search Engine Result Page). For a better SEO friendly website you can read our previous blog- "How to Create a Search Engine Friendly Website."

8.     Web Hosting:

This is the last but most important element for any website performance. When we type a website address in a browser will access the particular file from a particular server by like accessing the remote server. Here is two servers are working one where you are accessing and other is your computer, the browser taking care of the mid process. Your computer may be very fast to access the file but accessing server has that blazing speed also.

Your web hosting will provide the server for you to access your website file globally. So your web hosting provider should have the speed server and excellent up-time flexibility. However, you have the flexibility to choose the web hosting types such as shared hosting, VPS Hosting Servers, dedicated hosting and cloud hosting. For a better website performance you need a best web hosting provider in India. For more about hosting you can read our previous blog " Which kind of web hosting do you need? "
The points given in the article are very easy to be completed even by a novice. Hope, you make your website commendable to the audience. Subscribe to our newsletter for more technical updates.