Website Speed does impact your SEO and here is you how can optimize it

Website’s Search engine Optimization (SEO) can be impacted by many reasons such as using the right keywords that can help you get more eyes on your website. Your website can also be affected by the loading time so if your website is loading at the expected time which is 3 or 5 seconds then the website is optimized but if the loading time is more then it will influence your website performance. 

The loading time on your website will determine the search engine rankings so a website that loads in just a couple of seconds will be ranked higher compared to the other website that doesn’t load faster. In this article, you will understand ways that will affect the user experience and how the loading time can impact your SEO strategy and how to improvise. 
  
User experience affected by the loading time of the website:-

As the internet is getting improvised with greater speed and scalability now users don’t like waiting on any website to load and even you must have jumped on to other websites if the website that you are trying to see is loading slow. In this generation everyone wants the website to load faster and the service provided them should be faster. People have now less patience for the websites that take time to load and thus the reputation of the website is in ruins.

If the website is slow then the user will not even end up checking out the content and if it is an E-commerce website then the purchasing will be also at a low rate. Websites that have higher bounce rates then such websites need to find the weak link so to eliminate it out of the website. Website who have higher bounce rate contribute to the poor user experience. 

A website that takes more than 2 seconds to load are in more chances to get higher bounce rate so lower the loading time is, the better will be user’s experience. You can check here to see your website loading time and performance. Enter your URL and then test it to check how long it takes for your website to load and it will also give you tips on how to improve the website. 

SEO getting impacted by the loading time:-

Yes, the loading time can impact your SEO because even the Google has made it clear that the website’s ranking will be determined by the loading time of the website but it is not clear that how much impact it will make. Moz had made a study to see how the website speed will impact the search engine results by assembling 100,000 top results for random search queries and then tested time to see how much these websites were optimized. But surprisingly they didn’t find any correlation and found that Google was using Time to the First byte to determine the search results. So basically it is the time between the website’s server and the connection attempt made. So the website’s TTFB will be affected by two main variables which is visitor’s internet speed by seeing how much time it takes to establish a connection to the server and the server’s performance as to how much time it takes for the server to process the request and how much time it takes to answer. Now you can’t depend on the visitor’s internet speed so to improve the TFFB is improve your overall performance of the server. 

Tips for optimizing the Website’s TTFB for better Search Engine results:-

When it comes to improving the website loading time then there are a lot of ways to do that but with TTFB there is a lot of limitation as to improvising the speed of the website because it is greatly influenced by the server’s performance. 

Web Host pays more attention to the performance:

Look out for hosting provider that majors in delivering great performance to the website. Not all the web host services are equal so find those web hosts that will cater to your website requirements. 

Content Delivery Network:-

Content Delivery Network is the data centers which are all over the globe where you can store the cached copies of the website so that when someone tries to access your website then the nearest data center will reach them.  So this will create less strain on your servers and provision better loading time of the website for your users and visitors. 

Even though if your website takes 4 seconds to load but the content is outstanding and the TTFB is speedy enough then the website will rank highly. You need to make sure that your website is overall well optimized instead of just focusing on certain elements because you don’t need your website to be disappointed at other aspects your website lack in. So to improve your Search engine Optimization you will need to decrease the TTFB as much as possible this will be possible by finding a better hosting provider and integrating Content delivery network to your website.  

Does One Page Website benefit you for SEO and Google Ranking purpose?

A lot of websites are now opting for one-page websites and for sure it looks very attractive and has got great graphics. Many people now know the importance of using mobile-friendly websites because most of the users use their Smartphone to view websites. When people choose one-page websites they look forward to it because it is attractive and neat but they also go for it because they are cheap. Now there are many pro and cons to it and after a lot of research, it indicates a false economy. It is been estimated that High Ranking Websites have more pages. 

High Ranking Website topping on Google Search Ranking...

With High Ranking Website, they have a lot of pages which gives them the capacity to put lots of keywords and you can explain in depth about your services or products. With One page Website, you are not giving an opportunity for your website to come forward in Google Search Ranking because the website doesn’t have sufficient keywords or content. By having a one-page website you are just crowding one place a lot so it doesn’t indicate every service or product uniqueness. For example, if you are offering total 10 service and all those services are different from each other and when people come to your website they are just fed with only one or two lines content. This way the customers have to search for it in other tab and someone else will grab your opportunity where it was actually mean for you.

One page Website is absolutely fantastic when it comes to graphics and looks. It is very good for people who are tight on a budget because it is cheap compared to the websites who have a lot of pages. It looks amazing on mobile devices so yes you will be gaining new users but not like the way you will be able to gain on Google Search Ranking basis. 

How can you exactly top the Google Search Ranking Page?

Now when you are thinking about for one-page website for building business and getting higher ranking on Google is not so easy compared to multiple pages website.

First, you should have a lot of contents on your website so that you have sufficient amount of keywords.

Second, your website should have multiple pages so that you can easily describe each service and product in depth.

Third, your content should be giving detail description of the product or service you are offering.

Forth, Blog is essential for your website because the blog itself can drive 3/4th of the visitors onto your website.

Fifth, Your Website should be attractive so it’s better you hire a web designer to design your website.

Sixth, when you are building a website for your business then your content or description about your service or product should be like as you are the industry leader. When you believe in yourself that you can provide 100 percent quality service then only people will buy your products. Your website is the place where you can brag a lot about your business but it should be legit bragging. Through your website, you should make people believe in yourself no matter what part of the world they are living in and to make it happen you should use video marketing, content development, testimonial video and much more as your strength to showcase people that you are the best in this specific business. 

When you have a one-page website you will not benefit much because you won’t have much space to deliver the detail description of your business. One page website is not at all good for SEO but if you are widely popular or you are some huge company then having a one-page website is not a big deal. 

How Can One-Page Websites benefit you?

For Pay per click campaign, a one-page website is a great option. When this page is separate from the main website then you can direct the paid traffic there and download it to a report which will come in use give some particular information or sell a service. When there is paid search then is against that so SEO is only for the main website for the main business.

When you are building a brand and business at just starting level then its better you avoid one-page website. It won’t help you for Search Engine Optimization and it won’t let you come first on Google Ranking Website.