Avoid these Email marketing tactics that may bring your email right into spam

Email Marketing is considered one of the most successful marketing medium that delivers the highest ROI. This marketing tactic is being used globally by all businesses types of all sizes. Business gain 40% to 70% of the average lead by Email Marketing and this is why it is been considered as one of the most valuable assets for blogging and business alike. 

You can use Email Marketing for various purposes such as delivering company news, to introduce a new product or service, contact customers, update customers on the industry trends, distribute relevant content, and promote a discount or sale and so much more. It is been estimated that 74 trillion emails are been sent daily where the 80% of the business or profession consider Email marketing as one of the most powerful revenue driver and customer retention. 

Even though Email Marketing being a powerful and serious marketing medium there are many who still make blunders and lose a large chunk of their revenue. Here we have listed some common mistakes that done in the Email Marketing Campaign which you can avoid in the future campaigns. 

Poor Email Design and Layout: 

One of the most common mistakes that are been done when launching an Email Marketing Campaign is sending an Email with a Broken Email Design. No one likes an email that is not presented properly thus when you are sending a newsletter or a promotional email with broken email design you are in a potential of losing a lot of customers.

With the aim of gaining more customers and revenue, you are in fact doing the total opposite by sending such Emails. If you don’t take this part seriously then your brand reputation and marketing plans will be at risk if the readers mark your email as spam or unsubscribe. You can use Litmus to see whether the Email design is compatible with other supporting applications, browsers and devices. 

Sending Emails with Company Email Account:

When you send your emails using email addresses such as “info@company.com” or “noreply@company.com” you send a message saying that we don’t want to talk to you. You send emails to your customers because you want to increase the customer engagement with your product and company but if you send email through such email addresses then they wouldn't get the opportunity to interact with you. 

Using Email Marketing is an medium to get one step closer to your customer where you are further promoting your company more. Make sure to monitor your reader replies closely with whichever email addresses you use. 

Content only about Promotions and Discounts:

When you are frequently sending your customer discounts and promotional emails you are in fact annoying and overwhelming them with loads of email that they don’t want to see. You should send them emails that are informative, valuable and entertaining so that they don’t get bored reading your emails. You should keep 80% of the content informative and the remaining 20% of the email sales-related. 

When you add more of content instead of tons of promotional and discounts related emails you add more value to your email and make the email more meaningful for them. You can send them an email to inform them as to why using a product or service is beneficial instead of sending an email informing that you are offering some discount to a product or service. 

Don’t send too many Emails:

You are doing no good by sending too many emails or sending too few emails to your customers. Try to find the frequency of the email that you want to send to your customers so that you don’t overload their inbox with your emails. It is very annoying when you send tons of emails because not everyone will be keen to read every mail you send.

Sending emails once in a year or once in 6 months will do no magic because you are not building the customer engagement instead you will be forgotten by the customer as to why they have signed up for your email. This way you will be unsubscribed or ignored by your customers so make sure that you keep the correct frequency. You can know the ideal time and day to send emails by reviewing your past emails by looking at the Time of the day, Day of the Week, Tone of the Subject Line, Click Through rate, Open rate and unsubscribers.

Subscribers List is not segmented:

There are Email Marketing tools that can help you segment your Subscribers list which will help you in sending relevant information to specific customers. Most of the time customers receive an email that is not at all relevant to them and when they receive such email then they are likely to unsubscribe. So this way you are losing your customer just because you didn’t keep your subscribers list in order. 

You can segment your subscriber list by Acquisition channel, Sales Funnel Stage, Interested Topics, Demographic and Geographic Information and so much more. If you do this then there will be fewer chances of you committing any mistakes. 

Call to Action:

Call to Action is a marketing technique that is used to entice a person to take a specific action. After sending email to your customers you can tell them to click a certain button or a link that will open a blog or website where the rest of the content will be presented or for availing certain discounts or viewing a product. Call to Action doesn’t have to be forceful but it should be naturally incorporated into an image, copy or email button. 

Analyze the Email Marketing Insights and Data:

Checking and analyzing insights and data after or before the Email Marketing campaign should be performed. Analyzing the click-through rate, delivery rate, engagement, Open rate and much more plays an important role in the future campaigns. By doing this you can understand the pitfall or any lack in your Email Marketing campaign. This can help you in fixing the problem and not performing those mistakes again. You can also see how the customers are reacting to your messages which will help you in the future for further improvisation. 

You can share your insights and thoughts where you have come across such instances in the comments below.

Internet Security tips to protect your E-mail account.

The World is getting digital and highly advanced, and So is the hacking technique. As an internet user, we should be very conscious about internet security and spamming. This article will help you to Make Sure Your Emails are Safe. Here are some helpful tips for your Internet security.

On an everyday basis, you will get a ton of unwanted e-mail in your Inbox. However, this happens every day for almost all email user. At the beginning, it is a bit less but after few days it will become a headache. As a result, it will make your computer run slower. At the worst, your personal, professional and financial information can be hacked, or your entire computer can crash and everything would get Vanished due to a virus(A small Program which can't be detected by the computer, very small in size and powerful).

In order to safeguard your computer from email virus attack or any spamming activity follow the below Instructions.

1: - Don't open any E-mail attachments apart from you Contact list or the people you don't know. However, most of the people do it all the time. Usually, this type of email coming with unwanted subject either make it look as though they are sending you something that you requested (“here's the information you asked for”) or they make it appear as if they know you (“Hey, it's me, Rahul”), sometimes they reward you as a winner of unknown competition(“Congratulation you had win 50k, replay for claim” ). However, if you weren't expecting any email with an attachment and you don't recognize the sender's address don't open it. It could contain some invisible virus which will harm your computer. First check the mail properly if you ensure that mail belongs to some of your contacts then only open the attachment

2: - Normally in a day at least one E-mail should come which will ask about your details by manipulating. Don't fill any information or reply or don't give out any personal or professional information to this kind of E-mail or any unknown email. On the other hand, sometimes your internet security system presented on your computer can be threatened from senders who pretend to know you and try to get you to give them information.

For instance, if you are looking for any job and you search and applying for jobs then someone might contact you and say that they found your resume from this particular job portal. That time they could suggest you to visit some different site and fill some information with your social address or number and few thinks related to your study subject or interested field, pretending to have you fill out an application. My Suggestion is DO NOT fill or provide any information to them unless if you are applying for a Government job or the interview that you have been already attended. You should not give any details of social security number to them. Once you complete

with an interview process or if qualified for a government job then the only background check is done.

3: - If you using any E-mail service in India from any free service provider then use strong password never use a simple password. Best practice is not to use the same password every time in all your account, like in your online bank account, any information site or your finance related account. It is very easy to find out your E-mail password by the hacker once he will figure out any password of your related account. It will be hazardous if any hacker reached your E-mail account. Hacker can use your information and your email account as he wants to.

4: -Keep changing your account password on regular Basis. Use a complicated password for your account, use characters, numbers, and symbol to make your password more strong. Avoid using your name, DOB in your password.

5: -Don't share your email account password with anyone. Always ensure that you log out from your E-mail account when you are leaving a system. Never give your account password to someone else and don't let them access your E-mail account.

This is all tips for a free email account and personal used email account. If you are using corporate level E-mail hosting service (Business email hosting) from any service provider like hostindia.net or GoDaddy then they are providing special email protection service to protect your email from spamming and hacking. Still, you can use upper tips to make your email account safer. 

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