Friday, 11 August 2017

Importance of SSL Certification For Online Selling Website - (E-commerce)


SSL for websites
With almost the entire business sector on the way to cashless digital transactions, almost every company have switched to online selling to cater to a large number of internet shoppers.

However, the threats of phishing, stealing sensitive information looms large on the internet and cash transactions are the most attacked verticals in recent times. Maybe, that is the reason why Google has started giving a small hike in ranks to sites which possess the SSL certificate.

Hackers or those stealing confidential information seldom bother about the popularity of a website involved in online sales as their main job is to find vulnerabilities. 

Nothing can be worse for an online entrepreneur than the loss of confidential data of the customers which are then used to siphon off cash to undetected accounts of phishers.

SSL, or its expanded form the Secure Sockets Layer, can be best described as the security wall which prevents the sensitive information on your online selling website from falling into the hands of online predators.

Hacking has fast become a passion for even school students, and the security walls of famous companies’ website have been broken to steal confidential information or to deface them

How Can Sensitive Information Be Stolen On The Internet?


A customer comes to your popular website which sells apparels. You have not yet installed the SSL tool in your online presence. Messages from customers all over the world will be stored on your website. As soon a visitor completes a contact form in the website, small amount of information in the form of texts will be sent to your website CMS.  This information will then be available on every machine on your network. In case the customer uses Wi-Fi, then the message will be dispatched and stored in the required database.

This situation is more dangerous, as a hacker can easily sniff out the password of the visitor’s bank details, and within some time, your visitor is bound to lose a substantial sum of money.

Similar to the keys that are used to lock as well unlock doors, these certificates use the same method to authenticate and preserve confidential information.

Reasons for using SSL –

 

SSL is usually found only on pages which require customers to offer their confidential information such as social media messages, email ids, credit card details, photos, documents and passwords. It encrypts the confidential information shared between an internet browser and website. A security wall is always needed for websites that require payments to be done online, either via another party payment sites such as PayPal or WorldPay.

If your site offers memberships or discounts for businesses, then opting for SSL is a wise option. You do not want your name or the website to appear in a negative way before the media in case of a security breach regarding the members, do you? 
These certificates verify the authenticity and details of a fake website for your customers, thus protecting it from any phishing attacks.

SSL certificates offer even support to non-selling websites such as BBC to prevent their online news from alteration by unscrupulous third parties.

Conclusion:

Also to be stated is the fact, that a normal website or blog which does not require any confidential information from others rarely need the SSL certificate.

You may also like to read:
Wondering why do we need SSL certificate for our website, here's the answer..!
What is the Basic Need of a web site for any business?
How To Choose The Best Web Hosting Plan?
How to build an attractive and user friendly website for your business.

Thursday, 27 July 2017

How To Make Your website Load Faster And Smarter.


website performance hosting
In this era of digital age, it is very necessary to maintain a strong online presence. Having a website is mandatory, as it can be used as a marketing tool for making your presence felt globally. Kindly note a visitor will stay on the website only for a maximum of ten seconds. If the content is laudable and he/she gets the information required, they will stay or will navigate to your competitor’s website. So two factors assume great importance in a website – it should possess the required content that gives the visitor an enthralling experience and it should load faster. Imagine yourself scurrying to another video when the advertisement you cannot skip comes in youtube?
1.     Design An Lighter Website:
The first important step. The major reason, a page takes long to load is because the web page is heavy. It is mandatory to get rid of all the unwanted trash. A smaller web page will always bring laurels to your website and so it is necessary to delete the videos or images that are of less concern.
However, before taking the initiative, ensure that you take time to retain components that add value to your website.

Minimum plugin:

·      Having a large number of plug-ins can cause slow uploading of the website. The other disadvantages are security issues, and if a plug-in crashes, it may lead to technical mayhem.

·      You can measure server performance by disabling plug-ins. By this method, you can identify the plug-ins that can cause slow loading of the web pages.

2.     Compressing Web Page:
A complete web page will definitely take time to upload. On the other hand, if a website is compressed, it will load fast since the server need not send data during the upload. You can use compression algorithms such as
Deflate
Gzip
3.     Split Big Pages Into Small, More Number Of Pages:
The main reason for the slow nature of websites is because of the large number of web pages. Kindly find if the web pages in your site are too long. If so, then it is advisable that you split one large page into numerous pages shorter in length.
If your web pages are short, there will be no need for the visitor to make use of the scrolling option. And in recent times, the attention span of visitor is very short. Having multiple pages with respective titles will add to the style of the website and suit the attitude of the visitors

 4.     Source Code:
Do you have the separate scripts for all the pages? If so, then the website will take time to reload all the pages. You can, at best, use the external code, (in other words, a single code) for every page in the website. The code will exist in the cache, and the time required for loading will be less.
Minify CSS and HTML code including any inline JavaScript will save many bytes of date and make your website load faster.
If your site has any complicated script such as own search engine or tool you can place that code in below the folder. In the same way, we can add less in head section compare to the footer of the body section and avoid as much as you can.


5.     Extra White Space:
It is understood, white space is considered one of the favorable components of web design in recent times. It can give your website an attractive look if used at the right dimension. A large portion will take more time for reloading the pages. So cut down the size so that the server will find easy to load.


6.     Optimize Images:
Images are required in a website to make the pages attractive to the visitors. However, it is vital that the right format should be used. You can use many options such as Compressjpeg.com. Compress your all image with help of online Image compressor tool, this will make your image quality and size remain same but size will be decreased.

Regardless of the format, you should optimize the page and compress it so that the loading should be fast. A slow loading page will make the visitor go to the next website. So it is mandatory that even though you may have an attractive online presence, excellent content, the web-pages should be visible as soon as possible to the visitor.

7.     SEO Friendly:
For every business search engine is the main source of traffic which will drag tons of potential user to your website so your website must be structured in such a way that site will rank high in SERP(Search Engine Result Page). For a better SEO friendly website you can read our previous blog- "How to Create a Search Engine Friendly Website."

8.     Web Hosting:
This is the last but most important element for any website performance. When we type a website address in a browser will access the particular file from a particular server by like accessing the remote server. Here is two servers are working one where you are accessing and other is your computer, the browser taking care of the mid process. Your computer may be very fast to access the file but accessing server has that blazing speed also.

Your web hosting will provide the server for you to access your website file globally. So your web hosting provider should have the speed server and excellent up-time flexibility. However, you have the flexibility to choose the web hosting types such as shared hosting, VPS Hosting Servers, dedicated hosting and cloud hosting. For a better website performance you need a best web hosting provider in India. For more about hosting you can read our previous blog " Which kind of web hosting do you need? "
The points given in the article are very easy to be completed even by a novice. Hope, you make your website commendable to the audience. Subscribe to our newsletter for more technical updates.