Why opting for a Mobile friendly Website essential for business?

Small Businessmen often ask themselves a question do they really need a mobile-friendly website. They think that mobile-friendly website is not meant for small business and they are mainly for large companies. They normally think that mobile-friendly website is for international business, social media personality or media savvy but in fact, a mobile-friendly website is necessary for any website no matter the size of the organisation or the turnover.

Since the time, mobile was introduced it has become an ever-growing sensation and now everyone has smartphones so this interprets that people are dependent on mobile phones for browsing internet, downloading files and doing any other online related activity. 

"People are using their mobile phones when they are working, watching TV, eating and also sometimes when they are in washroom too." 

So with this, we understand that people no longer rely on laptops or desktops anymore because of the availability of all information on the smartphones itself.

Earlier people were dependent on desktop and laptops mostly for browsing info because there wasn’t much mobile-friendly website but now with further development now most of the work can be done on the smartphones. 

People has started realizing the importance now therefore most of the business website are now mobile friendly too. Having a mobile friendly website is not just an add-on feature but instead, it has become an essential part of the business. Over half of the population are using mobile devices so it does point out the fact that mobile-friendly website is in demand.

Google rank website better for those websites which are mobile friendly too so this means that Google itself is encouraging people to adopt mobile-friendly websites. 

When Google had updated their algorithms, the update itself started promoting mobile-friendly website. Now slowly within some years, it will be become vital point of ranking websites so for that you will need to make sure that your website is mobile friendly. There are many tools you can check to help you find out the feature of your website. But the first thing you should do is to check how your website really looks like on the mobile but if you are still not sure then you can check on the mobile testing tools that Google offers. You just need to enter the website address and it will automatically show you the results.

If you are a small business then there is a higher chance that your competitor website is not much of a mobile friendly website so this will give you an added competitive advantage. It is been observed that 60 percent of the business is not mobile friendly so by making your website mobile friendly you will have an advantage than the less-savvy competitors.

User experience is crucial in any aspect and when we talk about website then making your website mobile friendly will make sure that your customers are been reached at every step.

If your website is not mobile friendly then the users will not even try to put their effort or waste their time in zooming in or out ;or even try to adjust the font but simply they will hit the back button thus it is very important for a business website to have a mobile-friendly website. When visitors do this at every instance then your website will have higher rate bounce rate that means that users visit your website and leave immediate when they are finding any difficulty in browsing.

Mobile users are also potential customers so if you eliminate them then you are eliminating your lead that you were supposed to get with a mobile-friendly website. 

Setting up a mobile friendly website isn't so difficult and it is also not so expensive. There are some free tools that can help you with setting up your website with mobile friendly features.