General Data Protection Regulation is been enforced by the European Union Law on Data protection and Data privacy. This law will be applicable to all the European citizens and individuals that are within the European Union and European Economic Area. The GDPR law was brought to attention so that the citizens have the control over their data and also to simplify the regulation when it comes to International business.
With this effect, the personal data of the citizen is highly protected by any exploitation that interferes with the individual personal information. General Data Protection Regulation went into effect on May 25th, 2018 that was passed by the European Lawmakers to systematize data privacy laws on all the EU states.
The General Data Protection law can influence business both outside and inside of the European Union because of its broader scope. Any information such as name, address, contact information, financial information, email address, identification number and etc that are exposed on the Internet can be exposed to other people or business. Even digital information such as geo-location, cookies, IP address, browsing history and any other digital identifier that associate with the person can be shared with other business. So to prevent the exploitation or sharing of personal data the GDPR helps in protecting the person’s identity.
Individuals Rights under the GDPR Law:-
Right to Restrict Processing:
An individual can restrict the access to the data or limit the use if he or she thinks that the personal data is collected unlawfully or inaccurately.
Right to Object:
If the individual doesn't want their personal data to be included in any analytics or receive any marketing emails or any personalized marketing content then they can opt themselves out from such marketing campaigns.
Right of access:
Under this law, the individual can ask any question about their personal data as to how it is going to be used and they can also ask for a copy of their personal data.
Right of portability:
When you are asking for a copy of personal data then you are liable to receive that data in a structured and machine-readable format.
Right to rectification:
The individual has the right to remove, correct or revise the personal data at any time.
Right to be forgotten:
The personal data can be deleted if the individual wish to do so.
How business affect from GDPR regulation?
Business, Companies or individuals that are residing or not in the European Union but are offering products or services or monitoring the behavior of the customer residing in the European Union need to comply with the Law. Now you must be already following some laws that are laid down by the European lawmakers.
While communicating with the customer you should keep these points in mind mentioned below.
- You should communicate and let the customers know about the usage of their personal data.
- You have to make sure that the privacy policies are updated to the upcoming requirement of the General Data Protection Regulation.
- You have to mention what is the purpose of the processing of the personal data, what legal foundation that you are relying on and for how long are you going to keep the data.
- Whatever legal basis that you are using for the usage of the personal data should comply with the GDPR.
- If you are sending any marketing content or any promotional content then you have to take prior permission and then only you can send such marketing content.
- The rights that are laid down by the GDPR have to follow by the business owners, companies, and individuals.
It is been speculated that there are more changes are going to be put forth by the European Union to make their laws stronger about data protection and data privacy. The article is not meant for a substitute of legal advice but the article is developed with the basic understanding of the functions and features of the GDPR law. You can visit the main website of the EU GDPR here for more information.
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