Are you Tight on Budget! If yes then Shared Hosting is a great web host source for you and Here’s How!

Shared Web Hosting services are been used by many website owners because of its economical attributes. It is a great way for the small business owners, bloggers, and new websites to opt for Shared web hosting who are looking to start a website quickly with limited funds.  If you are too on a tight budget and looking for a web hosting service that can fulfill all the website need with a limited budget then Shared Web Hosting is highly recommended. Below is a list of things that you should know before starting with the shared hosting.

Shared Hosting:

In Shared Hosting many websites are hosting on a single server where the websites share the server resource among the website that is hosted on a single server. Every website is assigned with limited features and resources that are defined by the hosting plan.

Small business can create an online presence with shared web hosting without spending too much on the maintenance and resources on the server. Shared hosting provider offers Windows Shared Hosting and Linux Shared Hosting are multiple types of the shared hosting solutions that are offered by most of the web hosting provider.

The difference between the Windows Shared hosting and Linux Shared hosting will depend on the type of the coding language and the development platform that you will utilize your website.

How does it work?

Now what happens in Shared web hosting is that the server hosts various accounts for multiple customers. The customer will manage their website, databases and emails in the server limited or with a defined storage space and the cost will be shared by all.

Shared Hosting Platform is like living in an apartment with other people where you have to share resources like water, gas, electricity, rooms and etc. You will have to pay equally when the due date is up for rent payment or the maintenance. So this way it is economic for everyone to pay rent and maintenance by splitting the money equally.

How is shared hosting different from Virtual Private Server hosting and Dedicated Hosting?

Definition:

Shared hosting platform host multiple websites account in a single server. VPS hosting host website on the physical server by giving the root access and it is shared by other Virtual Private Servers. Dedicated Hosting host website allots the server to a single client or the website.

Performance:

Shared Hosting performance may vary because of the shared resources when other websites are receiving more traffic than yours. VPS Hosting offers you complete root access which gives you a large chunk of resources at disposal. Dedicated Hosting provides you with an entire server for your use where you can deploy your own application and run large websites and application.

Security:

Shared Hosting does not provide optimum security compared to another hosting platform because of the increase in other website activity can blacklist your IP. In VPS Hosting there are very few website accounts that are hosted so the chances of getting affected by other website account activity are low. Dedicated Hosting offers you the entire server to a single client so the risks of getting affected by other website activity or other threats are eliminated.

How is Shared Hosting beneficial for you?

It is true that Shared Hosting has its own limitation but if you are tight on budget or if your website is new then trying shared hosting will be useful for you.

Cost-Effective:

When you are launching a new website for the first time you will be not sure of the success that the website will receive in the first instance. Spending a huge chunk of money and resources on your website will be putting a hole in your pocket. Shared Hosting is very cost-effective where you have to pay as little as low as newspaper or magazine subscription in a month.

No need for Technical Maintenance:

You don’t have to maintain any Technical aspect of the server because there will be skilled professional that will be responsible for the whole maintenance of the website. So this way you focus more on running the website and business and less worry about the maintenance of the website.

As you know that there are many Hosting Providers but there are very few who offer excellent service with a trusted name in the market. Hostindia.net is a leading brand in India that offer exceptional service and reliable customers support. Hosting your website on Hostindia.net will leverage your website with a 99.9% uptime and 24x7 customer support.

Our Company has a presence in the market for 18+ years and understands customer needs very well. We run 24x7 and 365 days along with NOC (Network operations center) and we have 15 minutes of the first level response of Service Level Agreement. With 18+ of experience, you are assured that your website is in safe hands.

If you have any questions or suggestions then feel free to comment down below, it will be great to hear from you.

Google's Latest update aims to change security measures and this is how it will affect your website

Google has updated their Chrome Web Browser that will let the visitors know that they have landed on a website that is not secure or not. This update will create more awareness among the website owners that need to implement strong security measures. Looking at these changes there will be also other web browsers that will implement these measures to eliminate and minimize the online threats. 

Online threats are increasing and the concern for security is been shooting skyrocket so Google has taken the first step in eliminating this. But with such changes that are being implemented your website will be affected if you don’t take action over this matter soon. 

Customers are now being aware of the importance of security measure and they won’t be comfortable doing a transaction or even just simply browsing on a website that is not secure. Google has prioritized this move to a certain level by determining the website’s search engine ranking depending on the security measure of the website. This means that no matter how great your website or the content is but if it doesn't have any security measure such as SSL certificate or HTTPS then your SEO ranking will be affected. Your website will be at the bottom and this will decrease the number of users that you receive. Basically, this will disrupt your online business set up and your customer base.

What will happen with the new update by Google?

The Google Chrome browser version 68 will release in July and with this, the users will come to know that the website that they are visiting is not encrypting the traffic by showing ‘Not Secure’ message on the URL tab. 

When the customer comes across such website that is not secure then they are most likely to avoid entering such website to make any purchases or signing up for a newsletter. The customers now also look out for another sign to check the website authenticity by looking at the URL tab to see whether there is HTTPS at the start of the URL or no. The website that is secured with https will be seen as (https://www.hostindia.net/) and if it is not secured with https then it will be simply written www.hostindia.net. The other downfall of not having an SSL certificate and HTTPS will be that your website will not be favored in the Google Search Engine Ranking. This will affect the amount of traffic that you expect to receive with your website being at the bottom of the Search Engine list. 

How can I make my Website Secure?

You can opt for an SSL certificate which is a standard security technology for encrypting the link between the web server and the browser. SSL stands for Secure Sockets Layer that will make your website more secure for browsing. A web server stores, process and delivers the web pages to the clients and web browser is a medium where the customers can view the website from their devices. The Web Server and Web Browser work together to deliver the contents of the website. Thus, there is a need to keep the link between the interaction between the web server and the web pages secure and that is what SSL certificate do to keep the browsing more secure. It encrypts the link so that the hackers won’t be able to infiltrate the information that transitions from the browser and the server. This creates the confidence and the trust between the customer and the company so that they can securely browse through your website without any worry of any online threats. 

With the seriousness of the online threats that is affecting many website owners and visitors, Lets Encrypt offer free SSL certificates for basic protection of your website.  You can read this article here about how Let's Encrypt is providing free SSL certificates.

Importance of Encryption:

A website without an SSL certificate is a house with no lock because when information that are passing through the web server to the web pages are at a greater risk. That information can be stolen, misused or exploited so to prevent that website should implement SSL certificate and HTTPS. SSL certificate can benefit your business in many ways by improving the trust, quality, security and SEO ranking of your website. Encrypting your website will not only protect your website from any harm but it will also protect your customer's interest. 

Avoid these Email marketing tactics that may bring your email right into spam

Email Marketing is considered one of the most successful marketing medium that delivers the highest ROI. This marketing tactic is being used globally by all businesses types of all sizes. Business gain 40% to 70% of the average lead by Email Marketing and this is why it is been considered as one of the most valuable assets for blogging and business alike. 

You can use Email Marketing for various purposes such as delivering company news, to introduce a new product or service, contact customers, update customers on the industry trends, distribute relevant content, and promote a discount or sale and so much more. It is been estimated that 74 trillion emails are been sent daily where the 80% of the business or profession consider Email marketing as one of the most powerful revenue driver and customer retention. 

Even though Email Marketing being a powerful and serious marketing medium there are many who still make blunders and lose a large chunk of their revenue. Here we have listed some common mistakes that done in the Email Marketing Campaign which you can avoid in the future campaigns. 

Poor Email Design and Layout: 

One of the most common mistakes that are been done when launching an Email Marketing Campaign is sending an Email with a Broken Email Design. No one likes an email that is not presented properly thus when you are sending a newsletter or a promotional email with broken email design you are in a potential of losing a lot of customers.

With the aim of gaining more customers and revenue, you are in fact doing the total opposite by sending such Emails. If you don’t take this part seriously then your brand reputation and marketing plans will be at risk if the readers mark your email as spam or unsubscribe. You can use Litmus to see whether the Email design is compatible with other supporting applications, browsers and devices. 

Sending Emails with Company Email Account:

When you send your emails using email addresses such as “info@company.com” or “noreply@company.com” you send a message saying that we don’t want to talk to you. You send emails to your customers because you want to increase the customer engagement with your product and company but if you send email through such email addresses then they wouldn't get the opportunity to interact with you. 

Using Email Marketing is an medium to get one step closer to your customer where you are further promoting your company more. Make sure to monitor your reader replies closely with whichever email addresses you use. 

Content only about Promotions and Discounts:

When you are frequently sending your customer discounts and promotional emails you are in fact annoying and overwhelming them with loads of email that they don’t want to see. You should send them emails that are informative, valuable and entertaining so that they don’t get bored reading your emails. You should keep 80% of the content informative and the remaining 20% of the email sales-related. 

When you add more of content instead of tons of promotional and discounts related emails you add more value to your email and make the email more meaningful for them. You can send them an email to inform them as to why using a product or service is beneficial instead of sending an email informing that you are offering some discount to a product or service. 

Don’t send too many Emails:

You are doing no good by sending too many emails or sending too few emails to your customers. Try to find the frequency of the email that you want to send to your customers so that you don’t overload their inbox with your emails. It is very annoying when you send tons of emails because not everyone will be keen to read every mail you send.

Sending emails once in a year or once in 6 months will do no magic because you are not building the customer engagement instead you will be forgotten by the customer as to why they have signed up for your email. This way you will be unsubscribed or ignored by your customers so make sure that you keep the correct frequency. You can know the ideal time and day to send emails by reviewing your past emails by looking at the Time of the day, Day of the Week, Tone of the Subject Line, Click Through rate, Open rate and unsubscribers.

Subscribers List is not segmented:

There are Email Marketing tools that can help you segment your Subscribers list which will help you in sending relevant information to specific customers. Most of the time customers receive an email that is not at all relevant to them and when they receive such email then they are likely to unsubscribe. So this way you are losing your customer just because you didn’t keep your subscribers list in order. 

You can segment your subscriber list by Acquisition channel, Sales Funnel Stage, Interested Topics, Demographic and Geographic Information and so much more. If you do this then there will be fewer chances of you committing any mistakes. 

Call to Action:

Call to Action is a marketing technique that is used to entice a person to take a specific action. After sending email to your customers you can tell them to click a certain button or a link that will open a blog or website where the rest of the content will be presented or for availing certain discounts or viewing a product. Call to Action doesn’t have to be forceful but it should be naturally incorporated into an image, copy or email button. 

Analyze the Email Marketing Insights and Data:

Checking and analyzing insights and data after or before the Email Marketing campaign should be performed. Analyzing the click-through rate, delivery rate, engagement, Open rate and much more plays an important role in the future campaigns. By doing this you can understand the pitfall or any lack in your Email Marketing campaign. This can help you in fixing the problem and not performing those mistakes again. You can also see how the customers are reacting to your messages which will help you in the future for further improvisation. 

You can share your insights and thoughts where you have come across such instances in the comments below.