Evaluate Your Website’s Performance for a better Conversion.

You are dedicated to your business, you have a very beautiful website with important information for your user, but have you ever check how effective your website is?

When did you check up your website last time?

Did you ask a question to yourself that did evolute your site will help your customer?

I believe your answer will be “NO” for all the above questions!

Now let's dive into how evaluation will speed up your website performance.

As we all know that for an online business your website will be your very first step of creating an online presence, which will give you an identity in the Internet world. Your website can be promoted by several factors which were known as internet marketing strategy. If you fail in business or achieve success in your business all depend on your website performance.

If you are thinking of checking the analyse data of your website then it will be no use until you don't know the goal of your website. Before you start analyzing and optimizing your website you need to find the answer to the following points respectively:

• What is the percentage of visitors coming from various sources?
• What is the percentage of visitors getting converted?
• How much revenue getting per visitor?
• What is investment per sale?

However, almost all websites have installed Google and Bing analytic tool, if you don't have then install one or you can install both analytic and it is free of cost.

Here you can sign-in and get your free tracking code:

Google Analytic

Bing Analytic

Well, if you have done with the install then you will start getting your visitors information. In this case, most challenging part is to track the conversion customer details.

If you are getting a conversion rate of 4% to 8%, then is a normal conversion rate and if you are getting a conversion rate of more than 8% think it is good. However, if you are getting traffic from different sources like paid traffic, affiliate, referral, E-mail marketing, etc. then the conversion rate also varies respectively. If your running multiple program or source to get user then you have to track each source with the conversion rate for better performance.

Ladies and gentleman to get a petty conversion rate you have to work on multiple factors such as a landing page, font type, design, color combination, keyword density, image, etc. If you run some offer or discount on your product can rise -up your conversion rate. Also, a good landing page can increase 5% conversion, then your present conversion.

Sometimes your optimization may give you a negative result and some time good, but still you have to put your best effort in Optimization as organic traffic is the most powerful one you most look into, and the conversion rate also higher than other platform.

The conversion killing element is time, don't put your customer in a puzzle once they fall into your website. Set-up your sales funnel and according to your customer interest and demand, take help from analytic and work on that to get a simple way to customer for better conversion.

In India, nothing will happen till the moment customer won't trust you. Try to build the trust factor with the customer by providing guarantees, offers and great service. Also, if your product or service needs some documentation or formality then make it simple as it can be and process it faster.

Give multiple purchasing platforms with a different currency. A sales conversion needs lots of money and effort. If a user doesn't purchase something after surfing multiple pages, then may be the user is not getting the information what he is looking for.

Don't harsh your customer by providing wrong information or by opening multiple pop-ups or by run multiple ads on your website. It may force your customer to leave the website without any conversion.

Work for SEO and social media marketing as they are the basic source of user now a days.

Do needful for competitor analysis and online reputation management.

Consult with your website developer to improve website performance and loading time.

However, the market is changing so does the marketing technique. Keep your website updated, informative and user-friendly which is the real success mantra.

Start Your Online Business Today.

Nowadays you don't have to invest a huge amount of money to start a business in India. Simply you need a planning to start an online business. An online business doesn't need much capital as a physical business needs to. And the most important and beauty of online store is you can reach millions of people and potential customer instantly where a physical business needs much more effort and capital to do same. If you have a physical business or window shop, then it's the time to take your business to a new level. However, to achieve a successful online business, you need to have an excellent product/service with a skillful marketing plan. Here is few easy and simplified step to accomplish an online business.

Step 1- Go for Right Product and Service:

If you want to go for an online business which will particularly deal with the product then you have to invest a bit more, but if you want to provide services then your investment will be a bit less than the upper one. Having customized product something like you can only produce the product or hand made product then a tiny online effort can bang your business.

However, it is always not a matter what you trying to sell, but if your product is different and special from other then only someone will purchase your product. Suppose you have a having a packers and movers business in Bangalore and providing service services to all over the world. Now in Pune may have thousands of other packers and movers providing the same service. Now to make your service visible in online races:

• your service should come up with quality packing and safe moving.
• You would have to provide multiple offers and deals on your service.
• Cross check your market competition and figure out what's already going on.
• Once you have set-up with your product or service, then register your business with your desired name according to your state law.
• Always choose a name which should appropriate for your business and describe your business.
• No matter what kind of product or service you are trying to sell, but in Indian market, you have to build the trust factor with customer first. Like: 2 year warranty, 30 days money back guarantee, 25% off, buy one, get one free and etc.

After finalizing the above necessary its time to go for online. Register a domain name for your business which should short meaning full, catchy and easy to remember. You can read our previous blog “How to choose a great domain name.”

You can find and register a domain from any domain name service providing companies such as HOSTINDIA.NET.

Now your business needs a website to develop and a good and cheap web hosting service to host your website. You can take help of instant website development tools to build a website. For more information about web hosting and website development tool read our following blogs:

• How to choose a website development tool.
• How to build an awesome website.
• How to choose a web hosting service.

Now it's time to decorate your online store:

Your online store will be going to communicate with your customer first so, make it simple informatics, eye-catching and professional. However, here is few points you need to take care while creating an online store.

• Make online store design appropriate to your product or service.
• Give your store a decent and professional look with a decent color combination.
• Make it more informative with little space by using different language script.
• Take help from a graphic designer to make your product visually good and eye pleasing.
• Add offer and description of the product, if possible implement customer review and comment option.
• While you are designing your online store, you have to focus on your primary goal make the design according to that.
• Provide all terms and conditions with the product so that buyer will get the right information.
• Use analytic In your website to track your customer behavior and conversions.
• Use responsive design in your online store for better customer experience.
• Add payment gateway for the transaction and set up a merchant account.

If you have already done with website building and online store set-up, then let's go for marketing. Few basic tips I am going to give so that you can start your marketing in free.

Go For Free Marketing Initially:

The beauty of online marketing is you can start your business marketing with zero investment. There are multiple platforms are available in online, where you can start promoting your website. Here are the details:

Go For Social Network: Social media is the most powerful online tool to make your business viral and get Business from it. Create a profile, then an official page for your business.

Use multiple social media network, including Facebook, Twitter, Linkedin, Pintrest, Google+ and tumbler. Post your service product offer and update information on daily basis. Keep engaged the customer through the post. However, social media is the only one free platform where you can brand your business easily and quickly.

Content Marketing: This is another platform you can use for free. Create a professional blog for your business and start post blog related to your business. Online user always searches for something and your blog may be the answer. Initially, you can go for a free blogging partner such as Blogger, Wordpress and blog.com. Apart from blogging you can go for article, press release and directory submission.

 

SEO(Search Engine Optimization): This is a very effective source of customer, but a slow process initially. It may take 3 months to six months appear on the top for the desired keyword. You have to learn SEO technique to optimize your site.

Local Listing(Local SEO)

Local Listing(Local SEO): Having a physical shop can go for local listing by creating a business page in Google+. Once you create a business page in google+, you have to go through a location verification process which is free then you will appear on the top of the search result on your location for your business keyword.

Classified Submission: List your site in various classified sites to get more number of customers in free. Remember to get potential customer you had to choose the right category and sub-category at the time of submission.

Now Go For Paid Marketing:

If you have a good marketing budget and looking for some more business instantly then you can take help from paid marketing. Paid marketing can give you instant pick-up in your business. Here are various fields you can use for your business.

SEM(Search Engine Marketing) or PPC(Pay Per Click):

Now a day SEM is playing a prime role in paid marketing, especially google. If you want instant business, go for google PPC campaign. Create a Google Adword account, find your primary keyword, create multiple Ad Groups, Ads, target your customer and get value added customer to your website.

Display Marketing: Apart from PPC you can go for display marketing or banner ads and re-marketing. In this case, your product with website details will be shown another website and you will be charged on impression(view) or click basis. Display marketing will help you to build a brand only. Customer coming from the display marketing has very less number of conversions.

Affiliate Marketing: In this method, people will work for you and you have to pay a certain percentage of amount after sales. Only need to create an affiliate marketing platform for your website and start promoting that.

Email Marketing: Old technique, but still effective for any kind of business. Sing-up with a bulk email sender, get database according to your business nature and start email marketing.

SMM (Social Media Marketing): Create some catchy image with proper product description and run paid campaign on different social network. In this case, also you can target your customer by age, sex, location, interest and much more. Social media can give you an amazing result, help you to grow your business and especially brand value with a low budget also.

Apart from these marketing techniques, you can try different platforms to spread your business, such as:

• Video Promotion:
• Paid content:
• Join shopping network:
• Forum marketing:

You may have enough knowledge about marketing, but never consider as you know everything. Marketing is modifying with the time. Try to learn more marketing techniques as much as you can.

Best of Luck !!!

What Is The Importance of Cloud Hosting?

Cloud web hosting is becoming common among the most of the businessman, that most of them can't imagine how to use technologies and applications without a cloud. When we compare the cloud with previous pre-cloud technologies, then it came to know that cloud has budget efficiency that enables companies to reduce their capital costs and increase business flexibility, and according to the expert's opinion cloud has had an effective impact on how web hosts and data centers will operate.

If we look back at the previous -cloud environment, energy utilization was on the rise; resources, such as servers, were commonly pampering; it took a long time to increase the capacity of existing services; server consumption rate was very low; and re-consumption and backup plans were not at the top of the IT priority list. Cloud computing has led to many blessings for the application development cloud.

Why Developers are In Favor Of Cloud?

Because of the flexibility and reliability of cloud, many developers are in favor of cloud. Cost saving measures are also leads of using the cloud for the business. Cloud is important for developers in video editing, gaming and all.

Companies which are not using cloud for their business needs to get attracted towards the cloud. For one thing, they will need to evolve their IT mentality so that employees are comfortable with using external IT infrastructure.

The trick that all kinds of computing services can be delivered totally over the Internet, is changing all the things.

It impacts our daily life also. You don't have to go into the office to grasp a file. You can share the documents with anyone.
Here is few reason to chose cloud hosting for your business:

• Cloud is seen as a key to business success.
  
• It is environment friendly and it will save your most electric resources.
  
• Cloud Hosting is important because it reduces maintenance cost. It reduces IT spend.
  
• Cloud hosting increases process efficiency.
  
• Enhance your hosting with vast capacity of the service’s remote servers.
  
• Give you instant bandwidth support based on your demand.
  
• No need to pay a certain amount for a certain period of time. Pay as much you used for your website need.
  
• Save you from almost all types of data damage possibilities.
  
• Resolve from any kind of issue 4 times faster than other hosting services.
  
• Automatic software updates including security updates.
  
• High collaboration of all types of technologies allowing all employees.
  
• Get access from anywhere and any time without any hassle.
  
• Great feature in document control, accessible same document many places.
  
• High security level, no fear of data scamming.
  
• Access all points of time no matter what happen to a machine.
  
• No matter what kind of business you are having, small, medium or large, but cloud technologies can be useful for anyone.
  
• Great scope for mobile apps and online apps.
  

However, there is no doubt that Cloud Hosting will help you to grow your business instantly and consistently as it has a number of advantages than traditional hosting technologies such as shared hosting, Dedicated hosting and VPS hosting.
You can switch your old hosting plan to Cloud hosting plan very easily by Hostindia.net. Before that if you want to have a discussion with hostindia professional export, you can call us on our helpline number(+91-20-6608 0101), you can mail us(support@hostindia.net) or you can get online help by using 24/7 Live Chat facility. We will help you to choose a better service for your business need with a powerful hosting solution.

Understanding the hosting requirement, we will help you to choose hosting plan, such as VPS hosting, dedicated hosting or shared hosting. However Hostindia providing the flexibility of upgrading your hosting service at any point of time.