Nowadays you don't have to invest a huge amount of money to start a business in India. Simply you need a planning to start an online business. An online business doesn't need much capital as a physical business needs to. And the most important and beauty of online store is you can reach millions of people and potential customer instantly where a physical business needs much more effort and capital to do same. If you have a physical business or window shop, then it's the time to take your business to a new level. However, to achieve a successful online business, you need to have an excellent product/service with a skillful marketing plan. Here is few easy and simplified step to accomplish an online business.
Step 1- Go for Right Product and Service:
If you want to go for an online business which will particularly deal with the product then you have to invest a bit more, but if you want to provide services then your investment will be a bit less than the upper one. Having customized product something like you can only produce the product or hand made product then a tiny online effort can bang your business.
However, it is always not a matter what you trying to sell, but if your product is different and special from other then only someone will purchase your product. Suppose you have a having a packers and movers business in Bangalore and providing service services to all over the world. Now in Pune may have thousands of other packers and movers providing the same service. Now to make your service visible in online races:
- your service should come up with quality packing and safe moving.
- You would have to provide multiple offers and deals on your service.
- Cross check your market competition and figure out what's already going on.
- Once you have set-up with your product or service, then register your business with your desired name according to your state law.
- Always choose a name which should appropriate for your business and describe your business.
- No matter what kind of product or service you are trying to sell, but in Indian market, you have to build the trust factor with customer first. Like: 2 year warranty, 30 days money back guarantee, 25% off, buy one, get one free and etc.
After finalizing the above necessary its time to go for online. Register a domain name for your business which should short meaning full, catchy and easy to remember. You can read our previous blog “How to choose a great domain name.”
You can find and register a domain from any domain name service providing companies such as HOSTINDIA.NET.
Now your business needs a website to develop and a good and cheap web hosting service to host your website. You can take help of instant website development tools to build a website. For more information about web hosting and website development tool read our following blogs:
Now it's time to decorate your online store:
Your online store will be going to communicate with your customer first so, make it simple informatics, eye-catching and professional. However, here is few points you need to take care while creating an online store.
- Make online store design appropriate to your product or service.
- Give your store a decent and professional look with a decent color combination.
- Make it more informative with little space by using different language script.
- Take help from a graphic designer to make your product visually good and eye pleasing.
- Add offer and description of the product, if possible implement customer review and comment option.
- While you are designing your online store, you have to focus on your primary goal make the design according to that.
- Provide all terms and conditions with the product so that buyer will get the right information.
- Use analytic In your website to track your customer behavior and conversions.
- Use responsive design in your online store for better customer experience.
- Add payment gateway for the transaction and set up a merchant account.
If you have already done with website building and online store set-up, then let's go for marketing. Few basic tips I am going to give so that you can start your marketing in free.
Go For Free Marketing Initially:
The beauty of online marketing is you can start your business marketing with zero investment. There are multiple platforms are available in online, where you can start promoting your website. Here are the details:
Go For Social Network: Social media is the most powerful online tool to make your business viral and get Business from it. Create a profile, then an official page for your business.
Use multiple social media network, including Facebook, Twitter, Linkedin, Pintrest, Google+ and tumbler. Post your service product offer and update information on daily basis. Keep engaged the customer through the post. However, social media is the only one free platform where you can brand your business easily and quickly.
Content Marketing: This is another platform you can use for free. Create a professional blog for your business and start post blog related to your business. Online user always searches for something and your blog may be the answer. Initially, you can go for a free blogging partner such as Blogger, Wordpress and blog.com. Apart from blogging you can go for article, press release and directory submission.
SEO(Search Engine Optimization): This is a very effective source of customer, but a slow process initially. It may take 3 months to six months appear on the top for the desired keyword. You have to learn SEO technique to optimize your site.
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| Local Listing(Local SEO) |
Classified Submission: List your site in various classified sites to get more number of customers in free. Remember to get potential customer you had to choose the right category and sub-category at the time of submission.
Now Go For Paid Marketing:
If you have a good marketing budget and looking for some more business instantly then you can take help from paid marketing. Paid marketing can give you instant pick-up in your business. Here are various fields you can use for your business.
SEM(Search Engine Marketing) or PPC(Pay Per Click):
Now a day SEM is playing a prime role in paid marketing, especially google. If you want instant business, go for google PPC campaign. Create a Google Adword account, find your primary keyword, create multiple Ad Groups, Ads, target your customer and get value added customer to your website.
Display Marketing: Apart from PPC you can go for display marketing or banner ads and re-marketing. In this case, your product with website details will be shown another website and you will be charged on impression(view) or click basis. Display marketing will help you to build a brand only. Customer coming from the display marketing has very less number of conversions.
Affiliate Marketing: In this method, people will work for you and you have to pay a certain percentage of amount after sales. Only need to create an affiliate marketing platform for your website and start promoting that.
Email Marketing: Old technique, but still effective for any kind of business. Sing-up with a bulk email sender, get database according to your business nature and start email marketing.
SMM (Social Media Marketing): Create some catchy image with proper product description and run paid campaign on different social network. In this case, also you can target your customer by age, sex, location, interest and much more. Social media can give you an amazing result, help you to grow your business and especially brand value with a low budget also.
Apart from these marketing techniques, you can try different platforms to spread your business, such as:
- Video Promotion:
- Paid content:
- Join shopping network:
- Forum marketing:
You may have enough knowledge about marketing, but never consider as you know everything. Marketing is modifying with the time. Try to learn more marketing techniques as much as you can.
Best of Luck !!!
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