When did you check up your website last time?
Did you ask a question to yourself that did evolute your site will help your customer?
I believe your answer will be “NO” for all the above questions!
Now let's dive into how evaluation will speed up your website performance.
As we all know that for an online business your website will be your very first step of creating an online presence, which will give you an identity in the Internet world. Your website can be promoted by several factors which were known as internet marketing strategy. If you fail in business or achieve success in your business all depend on your website performance.
If you are thinking of checking the analyse data of your website then it will be no use until you don't know the goal of your website. Before you start analyzing and optimizing your website you need to find the answer to the following points respectively:
- What is the percentage of visitors coming from various sources?
- What is the percentage of visitors getting converted?
- How much revenue getting per visitor?
- What is investment per sale?
However, almost all websites have installed Google and Bing analytic tool, if you don't have then install one or you can install both analytic and it is free of cost.
Here you can sign-in and get your free tracking code:
Well, if you have done with the install then you will start getting your visitors information. In this case, most challenging part is to track the conversion customer details.
If you are getting a conversion rate of 4% to 8%, then is a normal conversion rate and if you are getting a conversion rate of more than 8% think it is good. However, if you are getting traffic from different sources like paid traffic, affiliate, referral, E-mail marketing, etc. then the conversion rate also varies respectively. If your running multiple program or source to get user then you have to track each source with the conversion rate for better performance.
Ladies and gentleman to get a petty conversion rate you have to work on multiple factors such as a landing page, font type, design, color combination, keyword density, image, etc. If you run some offer or discount on your product can rise -up your conversion rate. Also, a good landing page can increase 5% conversion, then your present conversion.
Sometimes your optimization may give you a negative result and some time good, but still you have to put your best effort in Optimization as organic traffic is the most powerful one you most look into, and the conversion rate also higher than other platform.
The conversion killing element is time, don't put your customer in a puzzle once they fall into your website. Set-up your sales funnel and according to your customer interest and demand, take help from analytic and work on that to get a simple way to customer for better conversion.
In India, nothing will happen till the moment customer won't trust you. Try to build the trust factor with the customer by providing guarantees, offers and great service. Also, if your product or service needs some documentation or formality then make it simple as it can be and process it faster.
Give multiple purchasing platforms with a different currency. A sales conversion needs lots of money and effort. If a user doesn't purchase something after surfing multiple pages, then may be the user is not getting the information what he is looking for.
Don't harsh your customer by providing wrong information or by opening multiple pop-ups or by run multiple ads on your website. It may force your customer to leave the website without any conversion.
Work for SEO and social media marketing as they are the basic source of user now a days.
Do needful for competitor analysis and online reputation management.
Consult with your website developer to improve website performance and loading time.
However, the market is changing so does the marketing technique. Keep your website updated, informative and user-friendly which is the real success mantra.
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