Are you looking for a business or you want to expand your business into online market? What should be the basic growth strategy you must look for your business?
How can a hosting company help to drive good traffic to your website and help you to grow your business online?
When you have started your business, you may have thought a lot about your business, you may have read a lot of articles, blog, books and magazines to get an idea about your future business. You may have consulted with a business expert for your business growth. However, your business is performing average and you want to take it to the next level. So, Now what?
This article will be helpful for them who have a small business or want to set up a business freshly. There are numbers of factors if you follow then it will lead your business to a successful one.
Please Note: This article is especially useful for online businesses only. If you have a physical store and want to build a website then also this is useful. If you have a physical business and want to grow the physical business then, suggestion will be not to read this article.
We all very much aware that to start an online business, you need to have a website is mandatory. So before we jump into website development part lets consider a few things about your business you must look into.
- Your business name and location
- your source of investment and investment budget.
- Potential business partners for business need.
- Define your targeted audience.
- Market analysis.
- Competitor analysis.
- Legal policy and insurance.
- Business staffing requirement.
Well, after taking care of the upper factors you need to focus on online presence which is your website and to make its effective website you need to host your website with a Good Web Hosting Service Provider. Your website will act as a connector between you and your customer. However, here are few useful tips to capitalize your trends:
Create high-quality content and give maximum useful information.
The Internet is specially designed to provide information not to sell any product or service, but still, your goal is to sell some product service. If your site will provide high-quality content with blasting information then it will make your customer engage, encourage your customer to return your site for more information. If you able to provide the right information about any element will leads a user to your customer. For a batter engagement, you can leave some space for the customer to comment and reviews your product.
Build a user-friendly website:
A good website depends on some factors such as content, design, navigation and functionality. However, in the above, we have already discussed content part. Now in the bellow mentioning few tips for user-friendly website:
- Maintain proper color scheme with high content visibility.
- Use the proper color difference between your background and website design(Best to take white background)
- Use proper font with visible size
- For easy navigation system use clean layout for your tab such as home, gallery, products, about us, contact us and etc.
- Create maximum useful internal link to provides more details about your website easily.
- Make your site responsive and mobile friendly.
- Focus on website speed and loading time.
- Avoid abbreviations, acronyms and negative title.
- If it possible add a customized search bar to your website to easy find website details.
Make Your Site Search Engine friendly:
Search Engine is the main source of visitor for every website. Make your website more search engine friendly for better visibility in the search result. Here you can follow for basic SEO(Search Engine Optimization) tips primarily for your website:
- Manage proper keyword density in content.
- Use proper meta tag including title tag, description tag, Alt tag image tag and etc.
- Use H1 to H6 tag
- Use proper internal link structure.
- Create proper URL for your web-page
- Use SSL certification for batter security purpose.
- Include site-map and robots.txt on your website.
- Install a webmaster and analytic code to track your user activity.
- Spread your website details in social media and link it your website
- Create blogs for your site and provide information regularly.
- Use press release, forum and article wisely.
Host it with a reliable hoster:
Well, if you have done with building an awesome website right now the most important part is to host your website with a right web hosting service and which is very important as your hosting will directly control your website performance. Before you choose a hosting provider you can judge your service provider carefully. Here is some checklist you need to put ticks before you sing for a service:
- The uptime should be 99.99%
- Enough bandwidth for your website
- 24/7 Live technical support service.
- Add-on facility provided by hoster
- User friendly control panel to upload and manage website files.
- Email hosting features
- Flexibility to upgrade and de-upgrade of your hosting plan if it needs.
- An affordable price which Should not be a major issue in your web business.
Apart from these factors you can find reviews, customer comment and user opinion on the internet of your hosting providers, read them and try to know the company's service quality and hosting strength. You can check the pro-activeness of Tech support by seeking for a help in the holidays or festivals. Take some time and read the license agreement of your future web hosting company before you sign-up for hosting.
You can start promoting your business online once you finish with website development. Apart from promoting analyzing with the help of any analyzer like google analytic or bing analytic and updating website information regularly is also important.
If I miss something to mention, please let me know in the comments.
Best of Luck!
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