How digital marketing brings changes in India's Marketing industry:

Today we will have a brief discussion about digital marketing potential and how it has affected our physical marketing. Before going to the topic I would like to present some information about the Indian market.

In past 5 years, India has come with a revolutionary change in the overall market. Statistics said that in past 3 years India had double of his all product including manufacturing and service. So you can say India is a top developing country in the world. As everything is on the way of development so are the marketing strategy developing with the technology. The earlier company preferred physical marketing and also gave a good result, but with the time changing environment our customer changed and they are getting modern and hi-tech. In order to save time and effort, they start surveying the product on the internet. If they find anything wrong about a service and product they raise their voice on the Internet. Social media had played a vital role to make our customer modern.

Now, let's look into some function which has been changed due to digital marketing. First of all, lets think about Shopping. In the time when people used to visit shops to full fill their needs, that time marketing roles were zero. Then shopping complex and malls were developed then they started physical marketing and electronic marketing. Electronic marketing is dealing with TV and radio advertise. After that e-commerce business had started which was found by amazon. Letter on so many companies had raised their head and competitions started. As it deals with the internet so business owner started marketing on the internet. They had used the different platform to reach people with their product. This practice had given a new direction to the marketing called a digital marketing.

So digital marketing is nothing but marketing on the internet to sell a product. As we know “Necessity is the mother of invention” so our online marking requirement leads to create multiple platforms on the internet. Now a days digital marketing is included with social media marketing, SEO (Search Engine Optimization), PPC(Pay Per Click), remarketing, video marketing, email marketing, banner/display marketing, content marketing, link building, online reputation management, blogging, forum, article, press release and many more. In digital marketing, we try to drag a good no of traffic to our website to achieve our sales target. Digital marketing is divided into two type push market and pull market.

Pull market is a marketing in which customer want some product and service so he searches on the internet and reaches to a destination. In this process, a marketers try to appear in the 1st in the search result and basically its conversion ratio is very high. Pull market is dealing with SEO(Search Engine Optimization) PPC(Pay Per Click).

Push marketing is something, say, you want to sell your product to a customer even though he doesn't want that or he is not interested in that product. So conversion ratio in this method is very less. Push market belongs to remarketing, video marketing, email marketing, banner/display marketing, content marketing, link building, online reputation management, blogging, forum, article, press release.

Now a days social media is very active in young generation so businessman are taking the advantage of social media platform to enhance their product or service reach.

The advantage of digital marketing is we can track each and every customer activity his nature of choice, interest even though by using some advanced technology we can track each and every customer pointer position. And this is the main lesson of digital marketing had been choosing by every businessman.

In tradition marketing like giving add in the newspaper and sending mail, we can't track the customer reach or his activity.

So This is the right time go ahead for a domain registration, website and web hosting because now is better than later. 

Apart from this also businessman still carry forwarding with marketing techniques in electronic marketing like TV(television) and Radio.

Choosing a Best Web Hosting for your Website !

Choosing between free and paid web hosting !!

Finding the right Web Host can be very daunting, especially since typing ‘web hosting India’ in Google will get you thousands of company and suggestion. Every Web Host company in India seems to be outselling their products with the best deals and it can be very hard to filtrate the deals we can trust or purchase and the ones we need to be wary of.

There are several factors and things we need to consider before deciding if a particular Web Hosting is worth our time and money. After all, the main thing anyone required is to do is transfer their entire website data to a different service provider as his current service provider fails them.

* Choosing Between Free or Paid Web Hosting India this all depends on what you want your website for. If you simply want to have a personal blog to share with friends or a place to store your photos then free hosting can be fine. But if you’re planning on creating a business or online store then paid to host is much safer and will have much better features to offer you.

Free websites are excellent for newbies that want to learn all about web design but don’t want to risk losing money if they mess up! It’s a great way to learn the experience and outs of web building and a super way to test your website before actually using it.

Most free websites have limited disk space with limited data transfer and limited bandwidth but this is a fair enough for them who want a small website for their small business or blog to submit your ideas and experience. But sometimes if you are taking some free services from any service providers then they show their add or pop-up their add in the website which is a negative for a user and also for a search engine. up ads and this can not only be ugly but annoying to your visitors.

www.hostindia.net

Paid hosting will have different plans for you to choose from with added features like free domain names, free sub-domains, unlimited email accounts, GI-Bin, MySQL databases, e-commerce set up, shopping carts, and Microsoft FrontPage extensions etc. Many free hosts will not have these services available.

You’ll most likely find that paid hosting offers much better customer service and reliability.

BEWARE: One thing that should be known about free hosting is many hosting sites are purposely set up with the intention of selling for profit in a few months. What are the tell tail signs of this?? Usually by offering huge bandwidth and web space amounts per member. It may be something like up to 50GB bandwidth and over 20GB web space. This is a good deal for a member which makes it easier for them to sell their business later.

Often with free hosting the company can collapse quite quickly due to inexperienced webmasters and run out of funds. You probably won’t have to worry about this kind of thing with free hosting from Yahoo or any other huge organization but the chances are much higher coming from tiny companies no-one has heard of.

Free sites that offer MySQL for free can be a danger and should be avoided. Why? Well, MySQL is a server’s biggest recourse destroyer and with thousands of free members using its features like crazy such as forums, blogs and whatever else will eventually cause slow pages. If a free hosting company offers MySQL they should charge you a small fee for it.

Another problem with free hosting is the size of the files you’re allowed to upload. Many sites have a limit of 5 MB or something like that.

which is fine for a lot of people but if you want to start uploading programs and zip files that are over 1 gig then this is really going to cause you problems. This isn't usually an issue with paid hosting.

Hidden deep within the terms of service of many free sites is also a condition that ‘x’ amount UNIQUE people must visit your site per month/week. Many private/personal websites will never be able to get 10 unique visits per week simply because their site was made for their own use or for family and friends. Wouldn't it be a waste to spend all that time making your site just to have it deleted!

Hostindia.net is a Pune based domainregistration in India and Web Hosting India company, famous for his best and quick service capacity.

So at the end of the day, it’s usually much safer to get paid hosting, especially if it’s to host your business or livelihood.

Suggestions are welcome in the comment.  

SEO today's essential ingredient to every business - Hostindia.net

SEO-Search Engine Optimization

I went to my friend's office last night she was talking about Digital marketing for her new website. I went on thinking about this for a long time. Look what thinking does to people, they start blogging! jokes apart! Seriously guys, is digital marketing worth giving a shot? why are people so obsessed with SEO?

Honestly, the stuff I read online was hard to understand, so, I would like to put it in my own words. SEO is nothing special but a way to help general people the mango crowd acquire the best possible results and importantly relevant results.
The main purpose is to make the site understandable to both the people and the search engine robots.

I say SEO is very essential and considering the growing popularity, it's not going anywhere soon.
Google's new updates make it easy for the people to get best results but make it tough for the websites to get a rank up in the search results.

SEO is the abbreviation for search engine optimization. To optimize the search results.

Later in the upcoming post, I will explain, "How to make your site SEO friendly". Right now
I wanna give you 10 reasons to use SEO for your website.

1. SEO gives you strong visibility and credibility online. It helps your business flourish.
2. It helps people notice that you have the stuff they really want to buy.
3. SEO is your brand marketing force which works in your favor 24/7 and 365 days.
4. SEO helps the buyer to research before buying. You definitely want to be that search result.
5. Google looks for best content, SEO starts with content only.
6. Helps your business compete with the current market trend.
7. SEO merges your total sales effort and multiplies its target audience.
8. SEO is free advertising. it takes a lot of effort to set up but when done correctly gives a lot of icing on the cake.
9. SEO targets very specific market and helps you in the leads conversions.
10. It is cost effective.

SEO takes times to work but once started booming it works wonders. It's never too late to start an SEO campaign for the business website. Also, it's important to know that SEO developers from the website's content only. If you have healthy content and give sufficient description about your products, it is definitely going to work.

So keep optimizing your site because SEO is a continuously evolving process. We can not say it's done. I will be back with tips and tricks for SEO optimization. Until then define your business goals and objectives.
There is a free training guide available for the newbies learning SEO tricks. Contact us at www.hostindia.net

Office 365 a service of significance- Hostindia.net

You can Run your business the easy way with  Office 365 for Business. Get everything you need to run your business anytime, anywhere with ease.

Office 365 - hostindia.net 

 It gives you all of the benefits of familiar email and office productivity suite, with the added advantage of cloud-based productivity tools, security and collaboration. 

Microsoft Office 365 for Small Business offers a better way of working, and HOSTINDIA.NET experts make it easy to get started with expert setup and ongoing support. Office 365 is the Microsoft's invention to give whole existing online service to everyone on the go and help the business go green.

Office 365 is an essential tool for the corporate office, it brings the joy back to work. Without the baggage of carrying the files everywhere.

This is very easy to use, operate and understand. Compatible with other softwares also.
Along with the latest update from Microsoft, clients need not pay for the service from the external party, they can easily add their order with the cloud service. All the services and contents of the office 365 can be altered, managed and configured with the help of online portal.

In office 365,  Microsoft has integrated the specifications of the cloud server with the traditional office ground system advantages. All the advantages of cloud-based computing are served for the purpose of the remote access of documents and information anytime anywhere.
You can get more information about the features and the pricing patterns of the office 365 through https://www.hostindia.net/office-365.php.

How To Choose The Best Web Hosting Plan? Hostindia.net

Lets comprehend what is web hosting. It can be defined as the activity or business of providing storage space and access for websites.


Before purchasing a hosting plan from company we need to make sure of many things, these are listed below with details.

1. Price:

Most of us really care less about the specifications of the web hosting plan we are about to purchase but deliberate more about the price. However the price is also a very important factor in making these decisions but it should not be the first one.
Long term results are endeavored through the quality of the web hosting service not through the price.

2. Web Space:

The basic objective of the web hosting is the online space to operate and run our site from a distance.
Its important to know the exact amount of space we are being offered. It also depends on the type of hosting plan we are about to select, While choosing shared hosting we get less space but its the most preferred business plan too. Less expensive and good for startups or bloggers.

VPS Hosting plan: It is for the sites which need a little extra than the simple shared hosting. You get more space and hardware controls, plesk or cpanel. It is suitable for the fast growing businesses.

Dedicated hosting plan: It is the best plan for the websites or businesses with high traffic and require more freedom in operation. This plan is suitable for big business.

3. Updated Servers:

If a web hosting company is offering you all packages for very cheap price beware that they might be using old, beat out servers which give minimum performance indices. To know more about the server configuration you need to dig deep and ask for it. No one just gives away the information, so prepare a check list and ask for the configuration.

4. Choosing Between The Linux And Windows Hosting:

Yeah yeah!! I am making a never ending list here, just keep up guys its going to help you.
So where were we? windows or Linux,

Linux is the cheaper one and mostly popular among businesses. If you have a business which does not require running Microsoft applications, Linux is the right choice for you.

Windows hosting is the little less economical option, its costly than Linux server but definitely worth investing if your company has all the business running on the Microsoft applications. It means if you have programs written on the Microsoft's .NET language.

5. Speed Of Access:

It is the parameter with high significance. A site with frequent downtime losses many valuable visitors. Potential customers visiting your site for the first time from the Google search results, will rarely come back to check if your site is up another time.

These are few factors that I feel are important in choosing the correct web hosting plan for any business. Give me feedback if you find anything missing and needs to be added.

Hostindia.net is One of the best web hosting providers. You can easily get the reviews from sites and then decide to register through it.

Feel free to ask queries too, I am happy to help... I'll be back with some brand new and interesting posts as soon as possible.

How important is a .COM Domain Name:- HOSTINDIA.NET

The first thing we know about domain names is that top level domains are .com, .net and .org. .COM is dominating the domain industry since 1987 total 27 years. .com has now become a standard not only for business but in every field .com has its charm.
 People blindly go towards them, many popular domain names are having the .com, it is mostly considered as professional name and factor for the higher page rank.
Another main factor is pricing these .com's are Super-Super cheap.

So what about the .us, .in, .co.in and other domain extensions?

Every domain extension is as important as a .com, in fact, there is no real difference in the service of both.
Google does take the geographic locations into preference. If you have a site in India with .co.in, it may come higher in the page ranking. As Google has the searches with regional targeting, it's the most convenient way for the general people to get the relevant searches in relevant time.

But it is true when people, by memory type the URL of any company's name they automatically type .com assuming that .com is what they are looking for. So why lose business to a .com? When we are well aware that people will hit .com only. Let your business be floating on .com.

Most popular with the Cheapest Price. It is .COM
Registering with a .com is obviously the wise decision. But the problem with the most popular TLD is that it is hardly available for registration at the right time, thus register with some other extension suitable for your business, even that is the new trend for credibility, and later register with .com when available.
Jump on the first opportunity to register with this domain name.

If you register with hostindia.net you can get most out of your money and the best service ever. You can check the price of the domain name at https://www.hostindia.net/

Mostly the prices are kept reasonably low, and you can get the cheapest price during a sale. It's all a win if we register through Hostindia.net.

Share a valuable post to your friends. Sharing is caring :)

Registering all variations of your domain name is Important,Why?

Domain name is the internet identity for any business owner.

Every domain name carries a significant value to the business and to its customers. As the trend is changing, and more and more people are becoming aware of the Google search, a large number of people type in Google for the result, Instead of typing the URL.

If you are confused on choosing the best name for your business, read the previous article here:

6 Tips For Choosing The Best Domain Name For Your Business

If you are past that stage and now you have a dilemma in deciding domain name variations are necessary or not? If yes, to what extent?
Losing customer traffic for business websites is a big issue, it happens often if businesses do not take preventive measures to avoid customers getting lost, registering multiple version of your domain name is like booking a shop in your name at every adjacent street, your customers may get lost but they will reach to you eventually.

Several domain name variations are Not necessary but it is a good idea to hold subscription on all extensions for efficient SEO on a website. SO, We at hostindia.net suggest in favor of it.

You should at least consider the popular misspellings for your domain name.

That is why businesses top domain priority to get registered with .com at the end of their name, Even if customers get lost .com works as the anchor to bring them back.  if .com is not available for the moment, do wait for it and leave no opportunity in making it your domain extension.

As we know, the domain name is a digital identity, so it is expected to have several variations. You might be thinking what sort of variations?

If I have a domain name of ForStars.com, and I know that users may mostly miss spell it as FourStars.com or TheforStars.com, Fourstar.com, also the numbers 4stars.com, 4star.com, the4star.com. it's in businesses best interest to register all the miss spells. Otherwise, a close competitor of yours may register it and make the profit from the diverted traffic.

and worst case can be that the misspelled variation is not registered with anyone and your customer may think that your site remains down most of the time.
We all well aware of the great fortune making company flickr.com, They struggled to get their actual domain name, they could not get their brand name so misspelled it, and then got the actual name registered later.
Registering different domain name costs you approx. 250 to 500 RS, its between 20 to 40 Rs. a month. It's a great deal to invest one or two bucks more than regretting it afterward.
It is advised to register with the domain names .org and .net also, as these are again pretty popular. If you do not get .com at once, you must definitely register with .net or .org for being at safe side.
Whenever you get new domain your provider automatically setups the domain 301 redirect, it points to your main website address from a different domain name. So the end of the day your content remains unique and your customer also does not get lost.
 Hostindia.net has the large range of domain names available for registration, the domain locking and privacy policies are the added bonus for every client.

• FREE! Business Web Page - Single Page Website
• FREE! Domain Forwarding - URL Redirection & URL Masking
• FREE! Parked Page or For Sale Page
• FREE! Easy to use Control Panel for Domain Management
• FREE! Name Server Support
• FREE! Total DNS Control - Realtime Management DNS records
• FREE! Live Customer Support

To know more about the domain pricing or other specifications visit us at https://www.hostindia.net/domain-prices.php
For any details and queries, you can contact me. Like and comment if you like the post.
Keep reading! I will be back with the latest information as soon as possible.

-P.S

Understanding the Page rank and the Domain Name relation:- Hostindia.net

Again struck with the same Page ranking problem?
 It's a wide topic to cover on a single page. Come on let's get some quick look on the domain name impact. The impact can be in both ways positive or negative. Domain name if chosen correctly gives the best rank in Google search result but if poorly chosen, it creates a lot of hassle for ranking.

Google is continuously putting one foot forward to avoid sites with unorganized links, poorly optimized content, and outdated SEO techniques to rank up in #Google's #page #rank. all this is for the user's aid. To deliver what a user is actually searching, instead of giving pages with the optimized keywords.

There is a good example in my mind for this when I search for information about any product online, always the company profile and pricing chart of companies selling the exact same product pops up in the search result. Well, I'm not looking for this! could you not come up for a minute? Is my reaction to those results.

Thus #Google is trying to avoid situations like this by introducing various policies on search result optimization. EMD (Exact match domain) is the latest algorithm launched by Google. You have a business of clothes and your domain says clothesonline.com its the exact match for your business name and definitely keyword rich. Still, it's not gonna pop first in the page rank, OOH WHY?

Because even if your domain is the exact match,  Some of the top listed domains on basis of EMD  don't even have a backlink profile, and their corresponding websites are terrible. Thus Google analyzes the site on the basis of its content, the backlinks and the authority of the site, and then rank it. If all of these requirements are matched then your site will come up as per your user engagement and the ratings of business. A fast growing business always has a fair amount of user engagement. 

The Best Domain Name

How domain name plays a role here, no matter what Google does, online surfers love to click on the links or URL with the keywords that they are looking for. So there is no harm in keeping your domain name keyword rich and keep your content updated so it will give you the great page ranking. without even trying for it.! its that easy but very few get it right. 
great content
a good domain name
keywords optimization (not in excess)
Regularly updated site 

that's it..!!! 

For any queries comment below. YES, I am happy to help!

In my next post, I will try to explain the other part of the Page ranking, the domain name variations for your business necessary or out of pocket? 

-P.S        

Infographics Guide to select the best domain name for your business

Domain name hostindia.net

Top 6 Tips to choose the best domain name for your business.

Hi, everyone, I am back with the interesting tips and tricks for your small business, to grow it biggest amongst all..!!

Today lets talk about the most basic thing for a website to go up on air, what is it? Of course, my blog title says it all. It's the “Domain name” the name of your baby website.

Domain name is the name by which everyone recognizes the business online. eg. Hostindia.net

It's not hard to choose a domain name, but a little tricky task, we need to take some small things into consideration before picking a domain name.

I have listed the top 6 tips for selecting a perfect domain name for your business. You can follow these tips to get most out of your domain name.

1. Quickly Recognizable:
   Domain name is the main asset to reach your website online. It is your brand name.
   So always make it a point to select a domain name that is short, and related to your business.
   If you use short forms or numbers in your domain name then it might be difficult for your customers to understand. For example. If you put short forms your clients may misspell it and will be directed to another business. Also totally avoid the use of numbers and hyphens.

2. Easy to remember:                                                                                                                  A domain name must not be hard to type or recall, as we know customers do not have the habit to write down each and every website address they visit.                                                            Even if the content of web page was fairly liked by the customer, later they could not recall what site he/she visited then its a big loss in your direction.                                                            Use ideas such that it represents your business, keywords make best business names.               If you have a coffee place, the customer will search for keywords related to which coffee you provide, area name, cost, the menu will be the main focus.                                                                   You can target the audience as youngcoffee.domain ,                                                                                                                       coffeehouse.domain,                                                                                                                      mumbaicoffee.domain etc.                                                              Before jumping to the conclusion you have to check if the domain name you like is not a copy right or a business name. If it's not taken by anyone else you can register through that name. Hostindia.net provides a tool that helps you check the availability of your domain name, also if that domain name is not available, it gives suggestions of the nearest possible variation in extensions.

3. Unique:
   Your business is unique so must be your domain name. For easy identification and less confusion.

4. Not close to brand name:
   If your domain name is similar or close to any big brand with a different utility, you may get traffic to your website but not meant for you. Distinguish yourself as a separate brand.

5. Rich in keywords:
   Give time for researching your domain name. It must have rich keywords. For a coffee shop, the keyword variation may be wide, you have to analyze your surrounding and fix which words are mostly used when people relate to a coffee shop/(your business). Target your location (area of business) because it gives you maximum traffic.
   Ex. Cold coffee place
   best coffee
   cheapcoffee
   coffee near pune
   ritucoffee
   famouscoffee,

   coffee combo etc..

6. Use good domain extensions:

Domain extensions play an equally important part in website's success.

Choose a domain extension wisely, you have to use a fitting extension for the domain name.

Those days are long gone when people only knew of .com and .net.

Today there are thousands of domain extensions available, and specially tailored for your business profile. It gives you immense credibility and high page rankings. 

Some mostly used domain extensions:

.com - For any purpose, used most widely all over the world.

.net - For the networks and technology related business and companies

.org -For organisational purpose 

for more generic domains you can visit: https://www.hostindia.net/domain-prices.php

The latest released domain names that worked wonders for new businesses are:

.photography- for professional photographers, camera sellers.

.siksha- Its new domain name for educational purpose

.asia- The extension which helps you take your business beyond the boundaries.

.menu- For fabulous lip smacking menus and restaurant places

.plumbing- For the nearest reach to your plumber and other household help.

.guru- For the tech savvy or the business experts.

.clothing- Clothes of every brand, you stand out here.

.jobs- Represents the job we all need.

.club- The fun domain name for fun lovers.

For any more details or assistance regarding the selection of domain names, you must not hesitate to ask. We will be happy to answer you and suggest you the best domain name for your business or personal requirement.

If you like the post do not forget to share the valuable information with your best buddies.

-P.S          

Importance of Control Panels ( Cpanel and plesk) in web hosting management..

Every web hosting user is aware of  'control panels', by name may be?

Do you know what it does? neither did I. 

I dug deep into sources and here it is what I got, as promised sharing the insights with you now.

First of all, #control #panels what are these?

Managing multiple websites is very difficult as a website owner, to solve this hassle control panels are used. These panels give us complete control over the system, without the need to run codes every time. It is an Admin user interface. Where not just the admin but the hosting client also has the power to manage small thing their way.

Control Panel is a completely web-based interface which has the capability to manage your web services from a single location. These web based control panels can manage everything such as email accounts, FTP accounts, file management functions, the creation of sub-domains, disk space monitoring, bandwidth monitoring, create backups and much more.

The web hosting control panels provides an elegant solution to Linux newbies to host multiple websites on VPS (Virtual Private Servers) and Dedicated Servers. This kind of hosting panel offers easy to use management software’s to simplify the process of handling servers without the need of expert knowledge of sever administration.

The most famous and powerful control panels are cPanel and Plesk. These two popular panels are paid software’s and hosting provider will charge a monthly fee for installing it on the server. Fortunately, there are few more alternate open source control panels available to download at no cost with similar features.

Now, let’s move further to explore the 2 most trusted control panels one-by-one. 

1. cPanel

cPanel is a Unix based hosting control panel. The Graphical interface helps you to manage your Website and web hosting accounts very easily and quickly. The automation tools are designed to simplify the process of a website.

cPanel give you a complete control over the various aspects of website and administration through a standard web browser and also streamlines the process such as Creating database, setting up an email account and auto responder and managing website files.

Cpanel client view

2. Plesk

Plesk is a hosting control panel similar to cPanel which allows you to manage your hosting account through a web-based interface. 

This panel can be used with VPS, Shared and Dedicated Server. Plesk also enables you to control thousands of virtual host under a single machine. The control panel allows you to automate many tasks which in turn reduce the time, cost and resources. It also increases the profitability, efficiency and customer satisfaction. Control panels make your hosting plan most reliable

Features: 

1. Create FTP account for users.
2. Manage and create an email account and databases like MySQL and PsotgreSQL.
3. Add domains and subdomains.
4. Restore and take backup of files.
5. Manage DNS and other resources.

This is the client view for the plesk panel:

Plesk client view

This is it for now, If you want some more details, I can surely get it to you just ask your doubts in the comment box below.

keep reading..!!

-P.S    

VPS and its importance/ VPS how to choose the best plan/ VPS the small business manager.

A VPS ( virtual private server) is a virtual machine sold as a service by an Internet hosting service.

It is essential this way to bridge the gap between the shared hosting and dedicated servers.

It's beneficial to the business that is big enough to outgrow the shared hosting package limits but still small to afford the high prices of the dedicated servers.

In shared hosting, a single server is segregated according to the customers need and price comfortability. It is a very cost effective way to the business or startup companies having not too many needs. A satisfying small group of customers and clients interacting at daily basis.

As soon as the startups grow its necessary the hosting plan to grow with them too. It means that the limited bandwidth and restricted web hosting space becomes less for them to operate from. They need bandwidth and large hosting space many domain names and also their control panel stuff.

The VPS means Partitioning a single server to appear as multiple servers. And giving control to each server to boot itself separately. Its a best way to run any business by using VPS hosting

but there are loopholes in choosing the good hosting provider.

How to decide which hosting provider will be good for us? We are going to help you with that only.

Virtual Private Servers

These are tips for you to choose wisely and cross check what features you need are available in a package. Every company gives a good show about their good features, to know more we need to dig deep.

First of all never fall for cheap things at an instant. There may be hundreds of companies saying that the product is cheap and reliable. But the point is, are we actually looking for just the price or comparing the whole package. Just because a company advertises cheap virtual private server hosting doesn’t mean they will actually save you money.

Things that we need a good VPS plan. Are mostly the bandwidth and the unmerited traffic, these two things give us the fast load time for our website and an extremely high deal of convenience when dealing with a lot of existing customers who have good interaction with you on daily basis.

• Sufficient RAM: not having enough RAM will slow your website's page load time. This also results in decrease of the number of software's that you can use. The slow responsive websites are frustrating and also discourage the customers from visiting again. Because customer perception comes from your own website's performance at first.

• High bandwidth: we were talking about this bandwidth for quite long, what is it actually. Bandwidth means the amount of information that your site is allowed to transit every month, it is included in the package. And a limit is already set, If you go overboard then the service provider will suspend your site till the rest for the month, but it rarely happens. Because set limit is at least twice more than you actually use it.

• Disk Space: Disk space is the memory space provided by the company to store the pictures, videos, texts that are required to run your website. In short your website's on page information.

• Customer support: VPS hosting is not easy to track single handedly, Always prefer a provider that gives you full or at least maintenance support from their side. We hostindia.net give you the best support and 24*7 assistance on any problem. 

• Up to date top notch servers: the younger the technology faster is the work performance, if you opt for a cheap service and save money, then you will definitely pay for it later. The slow page load time and frequent down time is a sign of old servers.
  We hostindia.net give you full control over your working environment and the best technology. No downtime and fastest page load.

When we are looking at hosting package that is custom made for users, it has specifications say the disk space, the ram, the bandwidth limit and also many hosting companies have the addons as cpanel or plesk panels to give additional power and control through their service.

Benefits of the VPS servers:

The first benefit is the price difference that it gives between dedicated and the shared hosting package.

It has all the advantages of a dedicated server with limited features but reduced price,

For example it gives us the stability to automatically reboot our system, but VPS packages do not give you the complete authority over the bandwidth. We get a reduced bandwidth but this is acceptable because of the benefit that it provides.

Hoping that your doubts would get clear with this post. For more details keep reading.

In my next post I will explain the the usability and importance of control panels (plesk and cpanel)

I will always be happy to hear from you, you can ask any questions by commenting below.

 Please like or comment if its useful for you. You can even request for posts, I try to put them as early as possible.

-P.S

Wondering why do we need SSL certificate for our website, here's the answer..!

       

   SSL(Secure Socket Layer) certificate is nothing but the 128- bit encryption, the method of securing your website for your valuable customers.  A large percentage of internet users leave websites when asked to provide any information about themselves, simply because the website was not a secure website.

Security and SSL certificate

There is no better way of building users' trust than by enabling SSL and getting it installed for your website.

If you are transmitting sensitive information on a website, such as credit card numbers or personal information, you need to secure it with SSL Encryption. 

It is possible for others ( I call them, hackers) to see every piece of data unless it is secured by an SSL certificate.
Thinking from a customer's perspective, I will always choose to browse a site or purchase from it only if it keeps my account information safe.
Now returning back to answering your question, To find out if you need an SSL certificate for your site or not.

Now let's focus on these points:

• Is my site an e-commerce site that collects credit card information from its customers?

Frankly speaking, if your answer is yes, then HURRY..! you might be loosing a valuable customer right this second! More and more customers are becoming online shoppers and won’t buy from you if you don’t have an SSL certificate installed.

Your customers are providing you with very important and personal information that allows access to their hard earned money. If an identity thief gets access to your customer’s credit card information because you didn’t take the necessary precautions, it can be devastating to you and to your customers.

• Do I use a 3rd party payment processor?

This is very easy if you forward your customers to a third party payment processor (eg. PayPal) then it's not mandatory to get the SSL certificate installation. Still, security has its prime value and there is no loss in a little extra precaution.

Here you have to know it for certain that you or your site has no payment authentication, you just redirect your customers to the third party. The address bar should not display your domain registration name on the payment gateway page.

But on the other hand, if you accept the credit card information on your site itself, you definitely need an SSL certificate. There is no negotiation on this point.

• Do I have a login form?

Login form where you ask your customers to enter their username and password to log-in to a specific page, and when you are not using an SSL certificate, any attacker can hack their password. It is well known that users have same passwords for different accounts, thus an attacker can potentially compromise many other accounts.

If you let people store a password with you, you must take responsibility for protecting it, even if the security of your own site isn't critical.

• Where do I purchase an SSL certificate?

Great! So you’re now sure that you need SSL for your e-commerce or another type of site. How do you know what type of certificate to purchase?

All the SSL certificates provide you with the security of the confidential information, by providing you with 128-bit encryption and 256 bit SSL encryption strength.  It secures your domain name from any potential threat. over the years the use of SSL certificate has dramatically increased. Some companies simply need SSL for confidentiality i.e encryption. And some others need it to grow their customers trust them.

You can check SSL certificate feature and pricing for more details.

Purchasing of SSL depends on your business requirement.

1. Extended Validation certificate:

Validation has simple meaning that your SSL provider does a background check on your company, it validates the following things:

• Verifying the legal, physical and operational existence of the entity.
• Verifying that the identity of the entity matches official records.
• Verifying that the entity has exclusive right to use the domain specified in the EV SSL   Certificate (Extended validation)
• Verifying that the entity has properly authorized the issuance of the EV SSL Certificate.

                    If you have business sites with number of domains, or You are an E-commerce site and while your users enter a username and password to access your site, and you accept card payments, in this scenario you need the highest security level SSL, it's called the extended SSL certificate it gives a green bar to you web address. Yeah, customers notice that green bar, trust me!

2. Organizational SSL Certificate:

•  Where the certificate authority checks right of the applicant to use a specific domain name also it conducts some examination of the organization.

• Many business sites have the requirement of single SSL certificate to all of their subdomains (eg. info., systems.), for this, they can use wildcard SSL or say shared SSL service, it's provided in the organizational SSL certificate category.

• Shared SSL can be used to avoid the need for purchasing an SSL certificate. The shared certificate does not use your domain name. The server host name is used in addition to the cPanel username to allow a secure connection to happen.

3. The AplhaSSL and DomainSSL: 

•  Are the basic and powerful SSL certificates. Where the CA(certificate authority) checks the right of the applicant to use a specific domain name.

•  No company identity information is vetted and no information is displayed other than encryption information within the Secure Site Seal. It can be used as per your business requirement.

•   It's on you to decide to have an SSL certificate or not, but after knowing that the internet is continuously battling with security threats it's wiser to go with a security protection option rather running without any. Because it's our service that matters in the business most. 

               If you are satisfied with the above answer do not forget to leave a reply,  in the case of any doubts or queries feel free to ask.

 -P.S