How To Make Your website Load Faster And Smarter.

In this era of digital age, it is very necessary to maintain a strong online presence. Having a website is mandatory, as it can be used as a marketing tool for making your presence felt globally. Kindly note a visitor will stay on the website only for a maximum of ten seconds. If the content is laudable and he/she gets the information required, they will stay or will navigate to your competitor’s website. So two factors assume great importance in a website – it should possess the required content that gives the visitor an enthralling experience and it should load faster. Imagine yourself scurrying to another video when the advertisement you cannot skip comes in youtube?

1.     Design An Lighter Website:

The first important step. The major reason, a page takes long to load is because the web page is heavy. It is mandatory to get rid of all the unwanted trash. A smaller web page will always bring laurels to your website and so it is necessary to delete the videos or images that are of less concern.

However, before taking the initiative, ensure that you take time to retain components that add value to your website.

Minimum plugin:

·      Having a large number of plug-ins can cause slow uploading of the website. The other disadvantages are security issues, and if a plug-in crashes, it may lead to technical mayhem.

·      You can measure server performance by disabling plug-ins. By this method, you can identify the plug-ins that can cause slow loading of the web pages.

2.     Compressing Web Page:

A complete web page will definitely take time to upload. On the other hand, if a website is compressed, it will load fast since the server need not send data during the upload. You can use compression algorithms such as
Deflate
Gzip

3.     Split Big Pages Into Small, More Number Of Pages:

The main reason for the slow nature of websites is because of the large number of web pages. Kindly find if the web pages in your site are too long. If so, then it is advisable that you split one large page into numerous pages shorter in length.
If your web pages are short, there will be no need for the visitor to make use of the scrolling option. And in recent times, the attention span of visitor is very short. Having multiple pages with respective titles will add to the style of the website and suit the attitude of the visitors

 4.     Source Code:

Do you have the separate scripts for all the pages? If so, then the website will take time to reload all the pages. You can, at best, use the external code, (in other words, a single code) for every page in the website. The code will exist in the cache, and the time required for loading will be less.
Minify CSS and HTML code including any inline JavaScript will save many bytes of date and make your website load faster.
If your site has any complicated script such as own search engine or tool you can place that code in below the folder. In the same way, we can add less in head section compare to the footer of the body section and avoid as much as you can.

5.     Extra White Space:

It is understood, white space is considered one of the favorable components of web design in recent times. It can give your website an attractive look if used at the right dimension. A large portion will take more time for reloading the pages. So cut down the size so that the server will find easy to load.

6.     Optimize Images:

Images are required in a website to make the pages attractive to the visitors. However, it is vital that the right format should be used. You can use many options such as Compressjpeg.com. Compress your all image with help of online Image compressor tool, this will make your image quality and size remain same but size will be decreased.

Regardless of the format, you should optimize the page and compress it so that the loading should be fast. A slow loading page will make the visitor go to the next website. So it is mandatory that even though you may have an attractive online presence, excellent content, the web-pages should be visible as soon as possible to the visitor.

7.     SEO Friendly:

For every business search engine is the main source of traffic which will drag tons of potential user to your website so your website must be structured in such a way that site will rank high in SERP(Search Engine Result Page). For a better SEO friendly website you can read our previous blog- "How to Create a Search Engine Friendly Website."

8.     Web Hosting:

This is the last but most important element for any website performance. When we type a website address in a browser will access the particular file from a particular server by like accessing the remote server. Here is two servers are working one where you are accessing and other is your computer, the browser taking care of the mid process. Your computer may be very fast to access the file but accessing server has that blazing speed also.

Your web hosting will provide the server for you to access your website file globally. So your web hosting provider should have the speed server and excellent up-time flexibility. However, you have the flexibility to choose the web hosting types such as shared hosting, VPS Hosting Servers, dedicated hosting and cloud hosting. For a better website performance you need a best web hosting provider in India. For more about hosting you can read our previous blog " Which kind of web hosting do you need? "
The points given in the article are very easy to be completed even by a novice. Hope, you make your website commendable to the audience. Subscribe to our newsletter for more technical updates.

How Does Your Website Make A Difference In Your Business Profit?

A business devoid of having a website can just be the harsh reality of not keeping the lights on in the internet. Although there are some businesses flourishing under the umbrella of social media without having a website, a survey has proved that the latter is more powerful in the case of driving sales. In short, a website is mainly to provide critical information about your products or services.

With e-commerce bookings cutting sharp edges into traditional marketing, businesses are constantly looking for technological innovations to move up the ladder. You will have to ensure that your website and domain registration name is very well represented in the online search engines, online spots and review sites. Also ensure that the street address, email and phone number are available in the website. Social media platforms can get you a bunch of customers, but it is mandatory that you have to be very active on social media.   

You Mean Business

A website will give the impression you mean business and want to have regular contact with your customers. A survey has proved that the more pages the website has, it will result in more leads. As per the website Hubspot, business website with more than 500 pages of content usually get six times more leads than the one with less number of pages.

An online presence registered under the best web hosting provider gives your small business the chance to directly connect with customers and clients via a two way conversation. Information about your products and services can be best known by comments, criticisms and feedbacks. And constant review of these points can make you realize what the customers need.

Instead of having a large physical store where you have to maintain staff and software, a website can be the best way to sell products online. Given the right theme, easy navigation and scrolling option, a website will be the best money minting tool for your wallet.

Ensure you select the best domain registration company in India as they have to approachable in case of emergencies and technical problems. However, there are international companies offering quality services and some of the best web hosting provider India is Hostindia.net.

Advertisements

Have you done advertisements via radio, television, printed media or any other way? It is damn expensive. Agreed, advertising is mandatory for making the spotlight fall on your products and services, but you will have to invest in money. On the contrary, a website is friendly in relation to marketing and advertising. There are plenty of options to advertise your product or services via the internet.

Instead of wasting time posting ads on free sites, you have a space of your own to add content. And in the content, you can post internal links from popular websites to generate more traffic. Regularly adding content to your website, allows it to be rewarded by Google to have better visibility and improvement in Page rankings.

Domestic Popularity

Many businesses may have local loyal customers in their city, but the internet has made the entire globe as one race. A website can assist you to become a part of the elite internet global community. Your business will be visible to prospective customers all over the world.

Conclusion - 24/7 service

If you have a shop, there may be an opening and closing time. But in a website, the doors can be kept always open and visited by clients any time of the day arround the Globe. However, there should be enough content about your services and products to the visitors.

Having a website has proved beneficial for not only small businesses but also business conglomerates.

14 Strategies to Use If Your Desired Domain Name isn't Available.

There are many challenges of running a business or maintaining a popular personal profile online in the recent digital era. One of them is acquiring a proper domain name connected with your popularity or in tandem with the whereabouts of your business.

There have been instances when the domain name you sought has already been taken. So what will be your next step? Kindly read this article topic on “11 strategies to use if your desired domain name isn’t available."

1.  Try Finding the Domain Name at Auction and Marketplaces

If you are not able to get the contact number of the owner of your favoured domain name, try finding the same on a domain auction site/marketplace. The names can be found on advertisements or generic pages. Usually, owners list their domain names at auction places. Some of the top auction sites are

• NameJet
• Bido
• AfterNic
• Flippa
• Sedo

The advantage of visiting these sites is, even if you had not found the favoured domain name, chances are a good alternative may be found

 2.  Perfect and Exact Domain Name

Kindly note, that there is no rule that to succeed in business you should have a perfect domain name in tandem with your popularity or the industry. What really matters, is the amount of work you put in your website according to the recent technological changes, the speed of the website and the content. For example, Amazon, the e-commerce giant has a river as its domain title and not words such as bestecommercesite or onlineseller, correct?

3. Know The Tricks Of The Trade

If you have a trademark or already have an existing business that is synonymous with your desired domain name, then you can use them to your advantage. You have purchased the trademark in the first place so the law considers you as the person who gains the right to possess the brand name.

If your business has been set up before the domain owner has purchased the favoured name, then you possess the right to make the owner discontinue from using it and you may also stake claim to the same term for acquisition. In this case, you can file a cybersquatting lawsuit or infringement.  

4. Buy It

A very easy and simple tip, except for the option not many throw their hats in the ring. They search for their favorite name on the register site, and when they find that it has already been taken, they move on to the next name in the bandwagon.

However, you can check with the owner by knowing about his/her details on Whois.com or whois.net and then contact them to know about their price. Or else you might seek the services of domain registration name brokers to get your desired name.

The DomainTool Domain Monitor can track changes in the registration status, and when you find that the owner has not renewed for the next term, you can buy the name.

5. Include A Verb To The Desired Domain Name

If the domain name owner refuses to part with his./her name, then you can add a word (verb). The advantage is you can even use the name in the URL and not search for other alternative options. The popular verbs that are added to brand names are “get” "go" and “try.” The best example will be – getmytrip.com

6. Add A Word That Is Short And Synonymous With Your Brand In The URL

Ask.com is and company started serving from 1996 by David Warthen and Garrett Gruener with the domain name of askJeeves.com in 2015 after considering few things and changes it acquire another domain as ask.com in 2016, which served their service purpose for decades. However, you have to ensure that the word added does not give a negative or funny impression neither miss the niche on which your business or proficiency is based on.

7. ccTLD

A .com extension is always sought after by everyone, but you can also consider a ccTLD in the country of your residence. Although, the name .us did not make a splash in the domain names, however, .co.uk, .com.au and .de (more preferred) have touched pinnacle heights. For example, The Eugene, the luxury apartment in the New York City still uses the abbreviation NYC in its domain name.

8. Other Alternate Options with domain extension - .Net, .Info, .Biz or .Org

If you have not got a .com there are options you can use other domain extensions such as .Net, .Info, .Biz or .Org and etc. However, kindly ensure that you know the challenges you will have to face for using a suffix with a name that already has a .com name.

9. Other Options With Synonym Tlds

In many cases, kindly note if the domain name is already registered, you have less chance of acquiring a .com. However, you have to work hard at building trust, so add a TLD that is synonymous with your services and easy for the customers to remember.

For example, the popular website Lipsy.TV which was created for online store has the TLD.tv in its domain name. But tv actually means related to video streaming site. so latter on the lipsy.tv redirected to lipsy.co.uk which is the primary site of this brand.

10. Domain Hacks

There are many popular sites such as Matthew Mullenweg’s blog which uses the rule, and if you are after a trendy domain name, it can work wonders for you.

For example, Visual.ly but which is easily understandable and easy to spell. However, if you have the name ma.tt you will have the disadvantage of getting looked over by search engines.

11. Adding Abbreviations

You can add words in the form of abbreviations to your domain name to get a .com. For example, Fox Plumbing and Heating website is FoxPH.com.

12. Catchphrase

People easily grasp catchphrases in their subconscious mind and they can make perfect URLs. For example, Musician Gareth Emery’s online radio show that is Electric for Life uses this URL.

13. Hyphens

To get a favorite name, you can use hyphens in the symbol, although many enthusiasts will balk at this idea. However, some popular sites are Merriam-Webster.com and Go-Gaia.com.

14. A new brand name

You may have to put the brain cells to work again, but after failing to succeed in getting your desired domain name, you may definitely choose a better one. Do you know that Google’s first name was BackRub?

Conclusion

Agreed, a .com is trusted by most online users, but the public are also getting used to other TLDs and other domains extension. The new domain names may take time to get registered in the minds of people, but they are definitely here to stay.