Friday, 12 July 2019

Guidelines To Start Your Professional Website

When you enter into a business world, make sure you qualify all the professional needs. And having a business oriented website is one of them. If you are having it already, then cheers for your professional existence in the business world. This guideline will help to them who wants to introduce their brand on online platform. You are a business professional, a savvy business person, who understands how to convert inputs into outputs. For your online existence, the very first orders of business will spin around designing and introducing your website. And the best part is, you can create your own website however you don’t have knowledge of web design or coding in HMTL. Yet its feasible and time consuming in initial stage as you don’t have mastery in this field.

Following are some guidelines that will assist you to build your first professional website successfully.

1. Pre-Plan Before You Start
Lack of planning can be the major hurdle to start a business website. So before start actually start designing a website, start planning it. Review the structure and functionality you require on website. Few points to follow while pre-planning - start writing your ideas on paper, start doing analysis, take references from your competitors website, do not copy them, mark your unique identity, gather all requirements to showcase, highlight your USP, collect product images, copy, and other content prior to starting and the action will go much faster.

2. Keep It Simple
A fussy, clutter websites are intolerable for users to handle or to find what they are looking for. So make sure that you have simple, unique but attractive designs for site that is user-friendly. Certify that your site is easy to navigate from any webpage of website. Include navigation at header and footer. Your contact details should be easily available for users. Keep it as simple as possible and let your business speak for itself.

3. Put Realistic Objectives
Determine what you desire your website to perform. Ask following questions to solve your objectives based on your requirements. Are you after sales conversions or are you accumulating leads? Is it only about increasing brand awareness? Do you want to integrate any apps? The answers to these questions will support you to describe the grade and functionality of your site. For example, if you are running Restaurants, then it should have menus and event calendars, but not certainly eCommerce. Consider your website as a visitor would. What and which features will lead them the serious satisfaction? Are you planning to incorporate blog also? Some features can be managed by integrating a widget and some may requisite custom coding.

4. Outline a Budget
It is always better to remember that you will requisite to outline a budget. Understand that you will have to spend something; nothing can gets for free. If you’re creating website by own, then your thousands of money can be spared. You will need to buy a Domain Name, WordPress Hosting, WordPress Theme, that all together will cost you couple of hundred dollars. But, appointing any expert designer, will charge a sizeable numbers. If you follow the actions with a budget keeping in mind, you will more than probably be able to stick to it.

5. Keep Eye On Competitors
To be on the peak of services in your industry, you have to understand what your other competitor is up to. Examine your competitor’s websites and refer if anything innovative or new from their book. Don’t copy any design elements straightforward (and you shouldn’t), instead you can take ideas as there is nothing inappropriate with follow few features and functionality. As you both are competitors to each other so certainly you both share the couple of similar services, means what suits for them can surely appropriate for you.

6. Discover SEO
SEO i.e. Search Engine Optimization, that is one of the very powerful part of doing business on the web. SEO aids to upgrade your visibility with search engines and bring organic traffic (i.e. unpaid) to your site. The right SEO plan will drive striking value to your marketing performances, so knowing what it can (and can’t) do, is forever a better objective. Google Keyword Planner or Keyword Tool these tools will help you to do keyword research. Follow the latest updates of SEO to know about it as it changes often.

7. Try Open Source CMS
There are multiple open-source CMS (Content Management System) are available online among them WordPress is one of the most strong and handy CMS. The profit of using WordPress is that there are thousands of developers and users across the globe who can work with it, so you are permitting yourself lots of flexibility at the start and moving ahead. WordPress is perfect fit to go whether you wish to design your website by own or appoint an expert web designer. WordPress is the very often used CMS so there are enough of designers and developers that savvy to work with it. WordPress is easy to gain knowledge by your own. You will require to buy web hosting and install WordPress onto your web hosting account. HostIndia is satisfactory option for hosting WordPress.

8. Design Mobile-Friendly
You may have heard ‘responsive website’ somewhere, that actually indicates your website will require to be mobile friendly and be correctly visible on any devices. Now the mass of people access the web with the mobile devices, and use them for online shopping, any search on google and so many other usage. Search engines recommend mobile-friendly sites, so it’s to your individual benefit to certify that your website is mobile-friendly. Many CMSs like WordPress present responsive themes/templates. While designing, consistently review your website on each of your mobile devices to ensure it looks impressive and operates as it should.

9. Avoid Flash/Music
Flash is an ownership compressed animation technology, developed by Adobe. It’s attractive but not supportable with many devices, like iOS (Apple, iPhone, and iPad). And it is takes lot time to load as it is heavy in size. So many people have switched off the Flash on their devices or computers, so try not to use it. There are many other options available, use them.

We hope that these above guidelines will help you to build your website by your own. And if you have any queries then please feel free to contact us, HostIndia offers affordable Hosting Plans.

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