Website Speed does impact your SEO and here is you how can optimize it

Website’s Search engine Optimization (SEO) can be impacted by many reasons such as using the right keywords that can help you get more eyes on your website. Your website can also be affected by the loading time so if your website is loading at the expected time which is 3 or 5 seconds then the website is optimized but if the loading time is more then it will influence your website performance. 

The loading time on your website will determine the search engine rankings so a website that loads in just a couple of seconds will be ranked higher compared to the other website that doesn’t load faster. In this article, you will understand ways that will affect the user experience and how the loading time can impact your SEO strategy and how to improvise. 
  
User experience affected by the loading time of the website:-

As the internet is getting improvised with greater speed and scalability now users don’t like waiting on any website to load and even you must have jumped on to other websites if the website that you are trying to see is loading slow. In this generation everyone wants the website to load faster and the service provided them should be faster. People have now less patience for the websites that take time to load and thus the reputation of the website is in ruins.

If the website is slow then the user will not even end up checking out the content and if it is an E-commerce website then the purchasing will be also at a low rate. Websites that have higher bounce rates then such websites need to find the weak link so to eliminate it out of the website. Website who have higher bounce rate contribute to the poor user experience. 

A website that takes more than 2 seconds to load are in more chances to get higher bounce rate so lower the loading time is, the better will be user’s experience. You can check here to see your website loading time and performance. Enter your URL and then test it to check how long it takes for your website to load and it will also give you tips on how to improve the website. 

SEO getting impacted by the loading time:-

Yes, the loading time can impact your SEO because even the Google has made it clear that the website’s ranking will be determined by the loading time of the website but it is not clear that how much impact it will make. Moz had made a study to see how the website speed will impact the search engine results by assembling 100,000 top results for random search queries and then tested time to see how much these websites were optimized. But surprisingly they didn’t find any correlation and found that Google was using Time to the First byte to determine the search results. So basically it is the time between the website’s server and the connection attempt made. So the website’s TTFB will be affected by two main variables which is visitor’s internet speed by seeing how much time it takes to establish a connection to the server and the server’s performance as to how much time it takes for the server to process the request and how much time it takes to answer. Now you can’t depend on the visitor’s internet speed so to improve the TFFB is improve your overall performance of the server. 

Tips for optimizing the Website’s TTFB for better Search Engine results:-

When it comes to improving the website loading time then there are a lot of ways to do that but with TTFB there is a lot of limitation as to improvising the speed of the website because it is greatly influenced by the server’s performance. 

Web Host pays more attention to the performance:

Look out for hosting provider that majors in delivering great performance to the website. Not all the web host services are equal so find those web hosts that will cater to your website requirements. 

Content Delivery Network:-

Content Delivery Network is the data centers which are all over the globe where you can store the cached copies of the website so that when someone tries to access your website then the nearest data center will reach them.  So this will create less strain on your servers and provision better loading time of the website for your users and visitors. 

Even though if your website takes 4 seconds to load but the content is outstanding and the TTFB is speedy enough then the website will rank highly. You need to make sure that your website is overall well optimized instead of just focusing on certain elements because you don’t need your website to be disappointed at other aspects your website lack in. So to improve your Search engine Optimization you will need to decrease the TTFB as much as possible this will be possible by finding a better hosting provider and integrating Content delivery network to your website.  

Guide on How to do Guest blogging for Blog promotion and Referral links

Guest blogging is one of the marketing trends in online marketing that helps in building links and gaining exposure. Guest blogging lets you create a long-term relationship with other bloggers which can be a great source to get legit referral links directed to your website. So in this article, you will be learning about targeted guest blogging techniques and how to look for guest blogging opportunities.

The first for targeted guest blogging you need to first look out for blogs that accept guest blog. 

Search Engine:

You can do a quick Google Search but don’t just type the keyword or the topic just coupled with the word ‘blog’. Make sure that you smartly do a keyword search. You can utilize the search engine operators that will help you find the exact things that you want instead just dodging through unwanted blogs. You can search for keys words such as write for us or write for me or you can also search for guest blog/post with your niche/keyword clubbed with it. 

Twitter:

Twitter also is a great place which can be used to look out for opportunities. Almost all of the bloggers are on twitters and they usually upload their tweet about their recent post. You can search for phrases like “write for us”, “blog for us”, “guest writer”, “guest blogger” and “guest post”. So by doing this, you can definitely find blogs that are open for a guest blog. Twitter can also be used to network with other bloggers by retweeting their post, replying to their post and build up some engagement before you reach out to them about the opportunity.

Programs:

Buzzstream or Buzzsumo is a blogger outreach tool that you can use it for influencing research and pitching. So with this, you will come to know where exactly the popular bloggers are and what exactly they are writing about and at the same time, you can also use an integrated email client and relationship manager so that to rationalize your efforts. There will be some blogs that will be hosting content from other bloggers but won’t have the submission section so that doesn’t mean that you have to avoid such websites. Instead look out for contact us section and send out your pitch via email.

Guest Blogging Pitches:

This is the most important element in guest blogging where you have to deliver a good quality pitch where you tell about your intentions and convince them to accept your guest blog. First, give them introduction about yourself and then proceed with your intentions and as to why your writing should be published. You should then insert a list of topic ideas that you have and why your pitch is relevant to your readers. A word of advice will be that is to keep the email short and sweet and not a two-page story because most of the editors don’t have time to read it and such emails don’t make it successfully. 

It is better to proofread your email before sending them because no matter how good your pitch will be but an email containing grammatical mistakes will be deleted. Your pitch will give an idea to the editor about your writing skills so just make sure that your content is perfect. You can use the email marketing tools to help you give a perfect pitch about your proposal. Don’t engage in bulk email campaign because that will just show that you are not interested in the publication of your post instead you just wanted a link out of your content. Your subject line should be eye-catching and not generic because that will make your pitch potentially engaging. 

Follow their writing Standards:

Now when you are writing your post for guest blogging material just make sure that you write your content according to their standards. There are some bloggers who will provide you some points relating as to how they want their content to be structured or some will just ask you how for your own opinions. The best thing you can do is to read some of their blogs/ post where you will get an idea of their needs and requirements. When you are writing your content include internal links to the site, invite readers to comment and format the post according to their specifications. 

Writer’s Bio:

Most of the guest blogs won’t link your own blog into the text but there is an alternative method where you can get a referral link by creating an author bio. You can write about yourself in the bio and add a link over there so make sure that write it in the third person and give a brief background about the writer and inform the reader how the author can be a service to them. To make a perfect bio you have to keep your target audience in mind and by doing you will build up your fan base and create your credibility which will turn your post personal. Make sure that your bio is more engaging and actionable. 

Guest Blogging is indeed a great way of doing online marketing to increase customers and users into your business. If you used it correctly you will create a large number of fan base for your product or service that will ultimately leverage your business.

Definitive Guide to Managed and Unmanaged Word press Hosting

Have you ever wondered that the level of difference between Managed and Unmanaged Word press hosting! The advantage of the managed hosting is not clearly understood well in general terms so in this article you will get the basic knowledge about managed and Unmanaged word press hosting and understand the advantages clearly. Managed hosting plans delivers more feature than the Unmanaged hosting plans undoubtedly which will ultimately make your work get easily done.

Managed hosting may not be on the checklist of must have but it is really a great choice for your website. If your website is doing really good and needs the power to serve more users then it is better to have a managed word press hosting.

Unmanaged Word press hosting:-

Not all the websites owners have the budget to just go for anything they come across so for them Unmanaged word press hosting is a great option. Now you must be thinking unmanaged word press hosting is a negative term but in fact, it isn’t. You will come across many websites that are unmanaged so such website's owner have the full control over their own website so that they can maintain their word press website security and optimize their performance. It may look like a lot of work but it is just a standard task involved in running day to day activities on the website.

Cheap:

You can stick with your regular hosting plans where you don’t have to spend a lot of money with the fact that you are ready to manage your own website. There are many website owners who go for unmanaged word press hosting because it is cheap and you get the full control over the website.

Control:

When you opt for Managed hosting plans you are restricted for how you are utilizing your server so that the web host can keep everything in balance. If you already know how to run a website then choosing managed host plans will be very annoying because you won’t have the control and freedom to optimize your website.

Access to Control-panel:

With unmanaged WordPress hosting, you will gain control over the c-panel but it won’t be the same with the Managed word press hosting.

When you have an unmanaged hosting you will have more control over the operations over your website and it is cheap compared to managed hosting. But at the same time, you will need to put more efforts when it comes to managing the website and optimizing loading time, backups and much more. If you have already worked on a website before then it will be little tricky for you to use managed hosting plans.

Managed Word press Hosting:-

Managed Word press hosting will take care of your website by making sure that everything is working smoothly. It is more of a luxury service where the hosting provider will take care of all the extra work. If you don’t have time to carry out the website operations then its better if you go for managed word press hosting.  Shared tiers, Dedicated Servers and Virtual Private Server’s are some of the services are offered by the hosting providers for managed Word Press hosting.

Less Maintenance:

Managed hosting plans manages automated backups, constant security scanning, word press updates and so on so basically there will be less maintenance required from your side.

Pay more attention to content creation:

You can focus more on creating more contents for your website and focus on the online marketing which will help you gain more visitors to your website.

Word press Experts:

You can get support staff provided by your Managed Wordpress hosting services that can help you with the technical part of your website.

Extra Features:

There are some web hosts who provide extra services such as extra discount or bonuses or special security features or free access to some premium themes and plugins.

No doubt Managed hosting plans will be expensive for people who are just starting out but also it won’t cut a hole in your pocket. You will not get the full control over your website if you want to tweak your website performance or optimization according to your needs. Managed word press hosting will take care of your website operations but if you are technically savvy then you won’t have much freedom and you will be restricted from making any customization or changes.

If you have an E-commerce website then Managed hosting will be a great option for you because then you can focus on your product improvisation and marketing. Managed Hosting is considered to be a smart investment on your website only on some circumstances.

Well, on the other hand, unmanaged word press hosting can be a good option for people who are on tight budget. Even though if you are not on the tight budget but you have prior knowledge or experience working with the website then you can still stick with the unmanaged hosting plan because there are some who will find managed hosting annoying. Technical savvy wants to have complete control over their website so that they can have the power to tweak stuff on their website according to their needs so managed hosting doesn’t provide the freedom to do so whereas unmanaged hosting offers complete freedom. So I hope that you make the right choice by choosing the right hosting for your website depending on the situation and circumstances.  If you have any questions or any doubt about web hosting then feel free to drop by the comments section.

Hostindia.net offers best services in managed web hosting where you will find the services  that will cater to your needs and requirements of your website.