The answer is undoubtedly, Yes! Changing to a new domain name
will definitely influence your search engine ranking. So now the
question in people’s mind is – is there any answer in which the
search results don’t get influenced because of revised domain name.
Now people are ignoring at modifying domain names frequently, and it
happened when they are forced to do so with respect to some of causes
specifically company unites, domain vending, rebranding, and many
more. If you decide to transfer some of old website data to the new
then you have to make sure that data migration done right.
Exert 301 redirects to your website
The basic and leading thing to do is apply 301 redirects for the
reason that a domain name alteration is a persistent action. A 301
redirect notifies the search engines that the migration is constant,
and applying the correct code is one step of the betterment. A 302 is
used while the migration is momentary. 301 redirect should be used
rather than 302. Assigning 301 redirect notifies search engines about
directing the user to the latest or correct page. Redirect requires
to be executed in the .htaccess file which sends each of the files on
a domain name level. It is essential for web hosts and website
holders to make sure each of the pages and links are given a 301
redirect to make sure you remain on the ground for user hunts and
traffic.
Ensure You
Have An Identical
URL Structure
While redirecting domains; it is crucial that you retain the same
domain structure while revising from one to another domain. Once the
domain has been moved, required modifications can be done to alter
the URL.
Notify Google About
Your Actions
It’s absolutely easy to reach this, just need to login into your
webmaster tools, and select the gear icon, and chose ‘change of
address’ to apply the modifications. This change will tell Google
about your domain name
alteration
and executes the required updates in its system as well.
Review 404 Errors Repeatedly
If your page is not redirected appropriately, then it could give a
404 error. At the beginning, for couple of weeks, website holders
require to review on 404 errors repeatedly and fix them, if there are
any.
Migrate Gradually
If there are more than single site, and you like to merge all the
information of those sites into one, then to be on safer side, it’s
better to test it first. For this, you can redirect a sub-domain to
the new domain and verify whether you receive the same traffic or you
can migrate a site or sub-domain that gets the minimum traffic and
then analysis your results too.
Keep Old
Website Working
For Few
Months
By keeping your old website live for some period of time ensure to
user and search engines to spot your 301 redirects, and this helps
the switch productive instead of obstructive in which if you choose
to terminate the old domain immediately, then it would consequence in
deficient search engine indexing and lower number of users aware of
your switch.
Conclusion
If done accurately, the shift can be a constructive and your SEO
rankings will not collapse too low. So before you thinking changing
your domain name, consider these points mentioned in this article.
It’s better to have this done by a skilled one to avoid a wrong
move which can pull out your website from the search engine by
affecting your search ranking results.
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