Friday, 22 February 2019

Does Revising Domain Name Affect On SEO?

The answer is undoubtedly, Yes! Changing to a new domain name will definitely influence your search engine ranking. So now the question in people’s mind is – is there any answer in which the search results don’t get influenced because of revised domain name. Now people are ignoring at modifying domain names frequently, and it happened when they are forced to do so with respect to some of causes specifically company unites, domain vending, rebranding, and many more. If you decide to transfer some of old website data to the new then you have to make sure that data migration done right.

Exert 301 redirects to your website
The basic and leading thing to do is apply 301 redirects for the reason that a domain name alteration is a persistent action. A 301 redirect notifies the search engines that the migration is constant, and applying the correct code is one step of the betterment. A 302 is used while the migration is momentary. 301 redirect should be used rather than 302. Assigning 301 redirect notifies search engines about directing the user to the latest or correct page. Redirect requires to be executed in the .htaccess file which sends each of the files on a domain name level. It is essential for web hosts and website holders to make sure each of the pages and links are given a 301 redirect to make sure you remain on the ground for user hunts and traffic.

Ensure You Have An Identical URL Structure
While redirecting domains; it is crucial that you retain the same domain structure while revising from one to another domain. Once the domain has been moved, required modifications can be done to alter the URL.

Notify Google About Your Actions
It’s absolutely easy to reach this, just need to login into your webmaster tools, and select the gear icon, and chose ‘change of address’ to apply the modifications. This change will tell Google about your domain name alteration and executes the required updates in its system as well.

Review 404 Errors Repeatedly
If your page is not redirected appropriately, then it could give a 404 error. At the beginning, for couple of weeks, website holders require to review on 404 errors repeatedly and fix them, if there are any.

Migrate Gradually
If there are more than single site, and you like to merge all the information of those sites into one, then to be on safer side, it’s better to test it first. For this, you can redirect a sub-domain to the new domain and verify whether you receive the same traffic or you can migrate a site or sub-domain that gets the minimum traffic and then analysis your results too.

Keep Old Website Working For Few Months
By keeping your old website live for some period of time ensure to user and search engines to spot your 301 redirects, and this helps the switch productive instead of obstructive in which if you choose to terminate the old domain immediately, then it would consequence in deficient search engine indexing and lower number of users aware of your switch.

If done accurately, the shift can be a constructive and your SEO rankings will not collapse too low. So before you thinking changing your domain name, consider these points mentioned in this article. It’s better to have this done by a skilled one to avoid a wrong move which can pull out your website from the search engine by affecting your search ranking results.

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